Avenue to Jane
So, the promotional plan only had five words?
How could you say such irresponsible and ridiculous words?
Lin Ruobing sized up Jiang Che as if she was trying to figure something out.
The decision to donate was somewhat incomprehensible to others.
However, Lin Ruobing wasn't being rash.
Although she could tell that Jiang Che was acting out of spite and was challenging her back then.
However, she could also feel that Jiang Che wasn't just saying it casually.
He had definitely considered this plan before.
She was very sure of this, or rather, she trusted her own feelings.
Not only that, she also felt that Jiang Che's suggestion was a little unusual.
It was a profound feeling.
Connecting the publicity to charity was very creative.
The donation amount was exactly the same as last year's profits, as if it had a deeper meaning.
She called Jiang Che over to confirm further.
Because the funds had already been prepared, she was just waiting for her order to donate the twenty million yuan, so she had to meet Jiang Che again.
In the end, Jiang Che's irresponsible words gave her a headache.
"I'm now considering the feasibility of your plan. I've already prepared enough money. You know, the company only made a profit of 20 million last year.”
"My family supported me with 500 million yuan to start a business. After these few years, I don't have much money left.”
"To exaggerate, if this 20 million yuan doesn't have any effect, it might affect Yuemei's life and death.”
Lin Ruobing looked at Jiang Che solemnly.
In the unseen world, he was trying to put endless pressure on the other party.
She felt that Jiang Che wouldn't play around and would tell her the deeper meaning of this plan.
However!
She had miscalculated.
Her words made Jiang Che smell a familiar scent.
You're scaring me!
It was the same as when he threatened her.
What kind of joke was this? How could a mere 20 million affect the success or failure of your business?
What a joke!
Even though Jiang Che was slacking off, he knew that after turning losses into profits last year, it wouldn't be a problem for a new company like Yuemei to survive.
It was just a matter of when or whether he could become bigger and stronger.
Logically speaking, with Lin Ruobing's family background and connections, it shouldn't be difficult for her to start a business.
In fact, it should have taken off early and not only realized profits in the fourth year.
But the problem was that Yuemei's strategic positioning was too high.
She wanted to do domestic beauty products in the high-end field.
An ordinary lipstick would easily cost two or three hundred yuan.
One had to know that for an internationally renowned brand like Dior, many low-priced lipsticks were only two or three hundred yuan.
Of course, Yuemei was not blindly setting prices. It was not for the sake of being high-end.
In fact, the workmanship and materials of the product were indeed worthy of this price.
Relying on Lin Ruobing's family's pharmaceutical industry, there were many patents in the cosmetics industry.
However, the problem was that Yuemei was a new brand without any market reputation. If they sold their products at the same price as international brands, it would be difficult for consumers to accept them.
Even if all the patents were posted online, it would be useless.
After all, many people couldn't understand the certificate. Even if they could, they would still have doubts.
Taking ten thousand steps back, no matter how well you did, it would be difficult to gain the favor of high-end people if you were not a famous brand.
Low-end people couldn't afford it, and high-end people didn't think the brand was strong enough.
Therefore, the sales situation was naturally not good.
Jiang Che also knew that the reason why they were able to turn losses into profits last year wasn't because the market was doing well. It was because Lin Ruobing had used her own resources and connections to open up some sales channels.
For example, working with some companies to exchange the benefits of female employees for Yuemei cosmetics.
Now, Yuemei wanted to increase its popularity and let consumers recognize the brand power of Yuemei.
This was very difficult. Lin Ruobing had already prepared herself for this when she started her business. She knew that this would take a long time.
Competing with international brands was not something that could be done in three to five years. It might even be difficult in ten to twenty years.
Therefore, she proposed the vision of a hundred-year-old company, hoping that she could defeat them in the future.
She clearly knew that if she wanted to take the high-end route, she could not start low.
Just like domestic car brands, it was easy to survive in the low-end market, but it was very difficult to start from the low-end cars and want to transform into high-end cars.
No matter how awesome Wuling's cars were, those aristocrats would not buy them. There was nothing else. It was because this brand gave people the inherent impression that it was low-end. No matter how much they shouted, it was useless.
Therefore, the most important thing for Yuemei now was publicity.
Even though she was prepared for a long battle, Lin Ruobing still hoped that the brand's popularity would be released as soon as possible.
Jiang Che's unique promotional proposal attracted her. She was secretly looking forward to it being a stroke of genius.
Therefore, she couldn't wait to know Jiang Che's deeper meaning.
Seeing that Jiang Che didn't want to say anything, she gave him pressure. The unspoken meaning was,'Don't mess around. This is very important to me.'
"I'm only responsible for proposing the proposal. It's your business whether you want to do it or not.”
Jiang Che continued to act shamelessly.
Since he knew Lin Ruobing's intentions, he had no other choice.
This plan was produced by the system, so he did not know how it would turn out.
It would be the best if it could work. If he really tricked Yuemei, there was nothing he could do.
Anyway, the decision was in Lin Ruobing's hands.
Lin Ruobing felt a headache coming on. She felt that Jiang Che's actions must have a deeper meaning, but he just didn't say anything. It was so uncomfortable.
After staring at Jiang Che for a long time, Lin Ruobing said hatefully,""Jiang Che, I'm telling you very seriously, if this donation goes down the drain, I'll definitely fire you!”
Jiang Che was taken aback. His eyes widened."Really?"
......
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