There was always a desire in Wei Wei's bones that made him never satisfied. He always explored and conquered the unknown.
Now that the company's various businesses were on the right track, Wei Wei began to be restless again.
"Mr. Barker, I want to go to Beijing.”Other than the Great Wall, the company's business was mainly concentrated in the south of the Yangtze River. North of the Yangtze River was basically a blind spot. With Beijing as the center, it formed a powerful radiation circle, shutting out software developers and mobile phone manufacturers everywhere. The company sent out a few waves of people in a row, but they all returned in failure. No company was willing to take the risk of selling the Kun Peng mobile phone.
" Sure." Jiang Kunpeng had always admired Wei Wei's adventurous spirit and ability." Just like before, you'll lead the charge and I'll stay in the main tent.”
Their hands were tightly clasped together.
Wei Wei brought Xin Xin to Beijing. He first booked a medium-priced business hotel near Zhongguancun. After settling down, he called Zhou Kaiyuan.
"Weiwei, where are you?"
"I'm at the entrance of your company.”
"It can't be?" Zhou Kaiyuan thought he was joking.
"Come down. It's true."
"Weiwei, why are you here?”In a small hotel, Zhou Kaiyuan said excitedly.
"I want to sell the Kun Peng cell phone in Beijing.”
"I've seen your cell phones. They're not bad.”
Zhou Kaiyuan and Wei Wei bumped into each other.
He poured another glass of beer for Weiwei and said,"However, with all due respect, Galaxy Phone is too strong in Beijing. It won't be easy for you to achieve good results in Beijing.”
"I know. The company sent a few waves of people over, but they all hit a wall.”
Wei Wei returned the favor and poured another cup.
"However, I came here with the attitude of learning.”
"This is a good attitude. In the future, when we stay in Beijing, we will have more opportunities to meet.”
"Yeah, I'll definitely trouble you a lot in the future.”
" There's no need to say such things between us." Zhou Kaiyuan took a sip of beer." To be honest, I miss my school days."”
"Yes, I am!" Wei Wei was also filled with emotions.
"By the way, how are things between you and Chuchu?”
"We're already married."
"Congratulations!" Zhou Kaiyuan raised his wine glass." Lovers will be together."”
The two of them downed the wine.
When Wei Wei returned to the hotel, it was already dark.
"I'm back." Xin Xin asked.
"You're back. Have you eaten?"
"I just ate downstairs."
Wei Wei walked to the window and looked at the bright night scene. He could not help but be a little lost in thought.
"Xinxin, as long as the two of us work hard here, are you afraid?”
"I'm not afraid. As long as you're here, I'm not afraid.”
Wei Wei took a deep breath and shouted out the window,"Beijing, here I come!"
Half a month later, Wei Wei bought a 70-square-meter second-hand house near Zhongguancun. He had wanted to buy a big house, but the housing prices in Beijing were ridiculously high. In order to save money, he could only make do with it.
With the help of Zhou Kaiyuan, Wei Wei quickly completed the capital verification, registration, location selection, and renovation of the store. After everything was ready, he went to a local newspaper with a large circulation to publish a recruitment notice.
After the advertisement was sent out, there was an endless stream of applicants, so Li Ying entered his world.
From Li Ying's resume, she graduated from a famous university in Beijing and majored in marketing. She was currently working in a famous large state-owned enterprise in Beijing.
"Miss Li, from your resume, you have a stable job now. Why do you still want to apply for a job at my company?”
Li Ying was beautiful and had a pleasant voice. She thought for a moment and said,"After seeing your company's recruitment notice, I went online to understand your company's situation. I found out that you are not only engaged in mobile phone sales, but also in software development. You have great potential. I firmly believe in my judgment. Although the job I'm currently doing is very easy, it lacks challenge. I want to take advantage of my youth to maximize my potential.”
Li Ying's answer satisfied Wei Wei. He liked people who constantly challenged themselves. Wei Wei could vaguely see his own shadow in Li Ying.
"Miss Li, you're hired. You can start working from tomorrow onwards.”
Li Ying's performance didn't disappoint Wei Wei. In just a few months, she had adapted to her new position and was ranked first in sales almost every month.
Although Weiwei had opened the sales market of the " Kun Peng cell phone " in Beijing in a very short period of time, the total volume was still pitifully small compared to that of Shanghai and Lanzhou. Wei Wei felt a little depressed.
"Li Ying, do you have any good ideas?”
" I think we should start with market differentiation." Li Ying carefully considered her words." I've analyzed Galaxy Corporation. They had strong development and production capabilities, but their market goals were not clear. They exerted equal strength on each consumer group. This is their blind spot, and also our breakthrough point.”
Wei Wei's eyes lit up.
"The company is about to launch a new music phone. We can take this opportunity to fight.”
"Continue." Wei Wei encouraged.
"We can target young consumers. They advocate fashion but don't have high income. If we weaken the other functions of this phone, set the price lower, and strengthen the download and sound quality functions, I think we can win their favor.”
This was a good idea.
Li Ying continued," Once we have a fixed consumer group and popularity, we can use this as a foundation to attack other consumer groups. From there, we can form a trend of breaking down one by one.”
As expected of a professional, Wei Wei couldn't help but feel a sense of respect for Li Ying.
"Okay, I'll call Mr. Barker right away and ask him to adjust the function. At least in this area of Beijing, he has to bring out the best music phone.”
"In terms of advertising, we can still…"
Two days later, the Beijing Television Station's news channel, music channel, sports channel, and movie channel simultaneously broadcasted an advertisement during prime time: A young and beautiful girl was holding a white flip phone. She was listening to the phone while dancing on the marble square. All the pedestrians looked at her.
Then, there was a close-up of a cell phone. On the milky-white metal cover, there were a few black bamboos painted on it. It was fresh and elegant. The voice-over sounded,"Kun Peng first chooses mobile phones and follows fashion trends."
On the second day of the advertisement, someone came to ask. The beautiful salesgirl smiled and told them that the cell phone was out of stock. If you really want it, you can leave your contact number and inform me when the goods arrive.
The next day, there was still no stock.
On the third day, there was still no stock.
……
Two weeks later, an influential local evening newspaper published a piece of news on page four: The Kun Peng Music Phone had arrived. The purchase limit was 2,000 units. Pre-orders were prioritized.
Two thousand consumers got their hands on the cell phone that was advertised on TV. After testing it out, they were very satisfied. Under their word of mouth, the campus quickly became popular with the Kun Peng phone. Many boys treated the Kun Peng phone as a token of love and won the beauty's smile.
More people flocked to the Kun Peng mobile phone store, but most of them returned disappointed.
Almost every other week, the popular newspaper would publish a list of 2,000 people on the fourth page. Those who saw their names would be ecstatic, while those who did not see their names would be extremely depressed.
All of this was meticulously planned by Weiwei and Li Ying. The last week of June was the end of the final exams for all universities and middle schools. The Kun Peng mobile phone was unusual. It opened its supply to the consumers who flocked to it, allowing all the consumers who came to buy the Kun Peng music mobile phone to get what they wanted.
The popular sales of the Kun Peng music phone was imprinted in Wei Wei's mind for a long time. Li Ying gave him a vivid lesson on marketing planning. Although he was the vice president of the company, there was a world of difference between Weiwei and Li Ying in terms of marketing.
He immediately called Jiang Kunpeng and decided to make an exception to promote Li Ying as the general manager of the Beijing branch of Kunpeng Company.
This book comes from：m.funovel.com。