Overwhelming Advertising
History would remember this day. On September 15th, 2000, tt1.0 was officially released.
After everything was done, Chen Jiayi logged into the Chinese forum. Then, he posted a small thread in the computer network technology section. At the same time, he uploaded the tt1.0 client to the Chinese forum.
Of course, even though MT was developed by Chen Jiayi, it didn't mean that MT could definitely defeat QQ. One had to know that although there were only tens of thousands of people online on QQ now. However, don't underestimate these tens of thousands of people. In the year 2000, there were only a few hundred thousand netizens in China. There were tens of thousands of people online on QQ, which was already very impressive.
If Chen Jiayi thought that her tt had a simple appearance, generous appearance, and powerful functions, she would think that it was foolproof. Even if Chen Jiayi was reborn, he would still be defeated by Ma Huateng.
Now that Chen Jia had developed the program, the next thing she had to face was promotion.
The simplest and most effective method of promotion was advertising.
No matter what kind of product it was, as long as the advertisement was done well, even if it was trash, it could still be sold. The Brain Platinum series products were selling like wildfire under the advertisements. Perfect Space-Time's online games were also bombarded with advertisements and became popular.
From Perfect World, to My Own Swordsman, to Celestial Bane…
Perfect Spacetime's series of products were all similar. However, their game still attracted a lot of players. Apart from Perfect Space-Time's game production skills, advertisements were the main reason.
If he wanted to completely push tt out and defeat tencent qq. Now, it was time to start a series of advertisements. If not, when QQ became popular. Netizens were used to using QQ instant messaging as their main communication and even entertainment tool. Then, no matter how rich you were or how much advertising you did, there was nothing you could do.
After thinking about the importance of advertisements, Chen Jiayi quickly contacted the moderator of the Celestial Forum.
Fortunately, this moderator was online today.
In fact, the job of a forum moderator was to maintain the forum. Most of the time, they had to spend time on the Internet to solve problems on the Internet.
"What? Tang Dynasty Information's product is instant messaging?”
"Why? Is there a problem?"
Although the other party only expressed it in text, Chen Jiayi still saw the shock of the Chinese forum moderator on the other end of the Internet.
"No, I'm just surprised. With all due respect, there are several other companies in the domestic instant messaging market other than QQ. However, even the boss of instant messaging, QQ, might face the risk of bankruptcy. It's not impossible for Brother Chen to invest in the instant messaging market, but the risk is very high.”
This moderator was obviously very familiar with the domestic instant messaging market. After learning that the product released by Tang Chao Information was an instant messaging software, his expectations for Tang Chao Information had already dropped by a level.
"It's nothing.”
Before this, Chen Jiayi had already analyzed the current situation of instant messaging in China on the forum. Moreover, he even said something at the end. As long as they could survive this winter, the market would bring them a thousandfold or even ten-thousandfold return.
As of 2011, the market value of the company had reached 50 billion US dollars. In the year 2000, the scale of the company was around 1 million yuan. Calculating the two, it was more than ten thousand times.
"Sigh."
The Chinese forum moderator sighed. Tang Chao's information products had already been produced. Naturally, they would not be convinced by his words. He had no choice but to go offline and inform the staff to advertise the instant messaging software, Tang Dynasty Information, on the entire Chinese forum.
Of course, in addition to advertising on the Chinese forum, Chen Jiayi also targeted the domestic portals and the newly born Baidu.
Originally, Chen Jiayi was still considering whether it was necessary to include Baidu under his banner. Later, Chen Jiayi still shook his head. The online market was too big. How could he finish everything by himself?
It went very smoothly. Baidu had just been established and was very dedicated. Even at night, there were still staff shifts. Chen Jiayi found the Baidu staff on the Internet and explained his intentions. After knowing Chen Jiayi's intention to cooperate and the amount of money involved in the cooperation. The founder of Baidu actually communicated with Chen Jiayi personally.
"Hello, I need Baidu to provide us with a comprehensive search service.”
Baidu's function was to search.
Don't underestimate this search. Thousands of advertisements in the market were all through Baidu to promote their products to all parts of the world. Even the internet had searched for it on Baidu.
This search service was naturally to make it easier for netizens to find him.
"I have some keywords here.”
Baidu's search method was generally based on keywords. Therefore, there were a lot of topics like seo settings in the market.
Then, Chen Jiayi listed a bunch of keywords, namely, instant messaging, tt, qq, icq, oicq...
Don't just look at the keywords above. QQ, ICQ, they thought it was an advertisement for tencent. That would be a huge mistake. As long as Baidu provided a service for someone, they would automatically select the links that involved the keywords and present the content of Tang Chao's information to the netizens. In other words, they would all be transferred to the product.
"This…"
When Li Yanhong saw Chen Jiayi mention a bunch of sensitive keywords, he felt a headache coming on. If Baidu were to do this, it would be morally unjustifiable. At the very least, he would be condemned by QQ.
However, Chen Jia did not care at all.
Strictly speaking, this was considered a violation of copyright.
However, Chen Jiayi, who was familiar with the domestic Internet regulations, knew. Even if this was in 2011, it would not be a problem. The reason for this was entirely because China's Internet laws were not standardized. It could even be said that there were none. Otherwise, there wouldn't be so many counterfeit products on the internet in the future.
"Why, doesn't your company provide these search services?”
Chen Jiayi knew a lot about Li Yanhong, the boss of Baidu, in his previous life. With Li Yanhong's personality, it was impossible for him to refuse.
"No, it's just a sigh. It seems that Mr. Chen has a high level of knowledge about Baidu and even the entire Internet industry.”
"You flatter me. If I didn't have some ability, how would I dare to develop instant messaging? What do you think, President Li?"
Chen Jiayi teased, not bothered by Li Yanhong's praise.
"That's true."
Li Yanhong sent a smiley face. Chen Jiayi knew that this cooperation was a success.
On Baidu, everything went smoothly. Soon, Chen Jiayi contacted the police.
The cooperation with Baidu was much smoother. As long as Chen Jiayi was willing to spend money, who would not be willing to advertise? Now that Chen Jiayi had 10 million USD from Microsoft...a rich man.
The first step was to use money. He wanted to carve his own path on the Chinese Internet.
Of course, other than **, there were also Netease, Sohu, and many other famous websites. Chen Jiayi didn't even let go of China.
No one would have thought that Tang Chao Information had already placed his advertisement in every corner of the country's major websites. When people woke up the next day, they logged into the website. No matter where they were, they could see the instant messaging software about tt.
Even in the QQ chat, the hottest topic of the day was about the tt1.0 version developed by Tang Dynasty Information.
=============
hr/
I recommend a good new novel, Dog God. It updates steadily and the quality is not bad. Friends of the book famine can take a look, hehe. Welcome to Favorites and Submissions
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]