"The Internet!" Qin Long answered without hesitation and expressed his thoughts." First of all, we'll set up an official website for the movie on the Internet. The website must be mysterious and not promote the director and actors. We'll promote the witches and create the effect of 'this movie is a true story'. Then, we will spread this news on the Internet, on all the major websites, communities, and forums, and let people spread it among themselves.”
He smiled excitedly and said,"This is viral marketing!"”
In the original promotion of "Breyer the Witch", the local folk legend of Breyer the Witch was fabricated and the fake documentary was described as a martyr. Many of the audience who were lured into the cinema were either kept in the dark and worried about the life and death of the three "characters in the movie" Or they would walk out of the cinema and curse loudly, shouting that they had been cheated. In short,"Brell the Witch" had achieved great success by relying on its topic-oriented publicity (making a made-up story into a real story) and novel filming methods (at least, it was rare to use DV to make horror movies back then). This kind of movie marketing method deeply affected the hype of many commercial movies in the future: Numerous viral marketing trailer, website publicity, creating realistic topics, and using DV techniques and shaking the camera to create an immersive sense of reality.
The woman's beautiful eyes lit up as she listened. Her face was filled with surprise and curiosity. As the president of a film company, she had studied business since she was young. She naturally understood what Qin Long meant. This kind of publicity method was indeed very cost-effective. Moreover, when people thought that the DV movie was a real documentary, their curiosity would drive them into the cinema... This was a good idea. She began to suspect that it was not impossible for the box office to reach 100 million yuan.
"I'm looking forward to seeing if this movie can reach 100 million yuan at the box office.”
"I will." Qin Long said confidently.
"This is my business card. I hope we can work together again next time, but the premise is that you can make a good movie.”With that, he took out a business card and handed it to Qin Long.
Qin Long took a glance and was shocked. So this woman was the CEO of Oriental Film. He didn't expect his reputation to be so big. Look, no matter where I go, there are beautiful women coming to visit. Moreover, they are all tall, rich, and beautiful. Our little Qin Long is starting to be narcissistic again.
Walking on the streets of Hongxing Road, Qin Long looked at the sea view in the distance and enjoyed the sea breeze blowing against his face. He was still so excited that he could not control himself. He waved his fists from time to time and laughed out loud from time to time. He looked at the beach and the blue sky. Damn it, why was the scenery here so beautiful?？
When Qin Long returned home, he called Ning Lin, Lin Yuhong, and Ah Feng to tell them the good news. The three of them were also very excited. It was extremely exciting to be the main character of a movie.
After returning home, Qin Long logged into QQ and contacted Long Wu's Chinese editor, Hai Yan. As the largest online novel platform in the entertainment district, Long Wu Chinese had a great influence in online literature. If they could get Long Wu Chinese to advertise for it, they believed that it would achieve unexpected results.
"Madman?" The other party's grayed out profile picture immediately lit up, and he quickly replied with a message.
"It's me. I want to advertise on your website. How much does it cost?”Qin Long didn't waste any time and went straight to the point.
"What advertisement?"
"A story that is both true and false." Qin Long replied.
"If it's a big advertisement, it's free this time.”
"Is it appropriate?" Qin Long did not want the other party to be in a difficult position. Qin Long could reimburse Dongfang Film for this amount of money.
"Hehe, I still have this bit of authority.”The other party replied with a smile.
"Thank you." With that, Qin Long sent the advertisement package over.
After doing all this, Qin Long logged out of QQ. Hai Yan was the only person on QQ anyway. If he didn't contact him, Qin Long wouldn't log in. At the same time, Qin Long wrote this message at the end of his Celestial Bane chapter to promote it. Now, his Celestial Bane had more than a million views and more than 10,000 favorites. In other words, his advertisement would be seen by tens of thousands or even hundreds of thousands of people, saving at least 10,000 RMB in publicity fees.
In the past few days, the book fans who often read online found a story about witches that was circulating on the website. It was rumored that three students went to look for the legendary witch, and there were indeed people who saw the witch in the local area. Later, these students disappeared. Furthermore, the police had compiled this information:
On February 14th, 1785, many parents accused Allie Caward of luring their children into her home and sucking their blood. The court ruled that Caward had used witchcraft, and she was banished to the woods of the Burkey Valley in the cold winter. She was estimated to have died. On the quiet morning of November 5th, 1786, the parents and children who had accused Allie Caward disappeared. The curse of Allie Caward appeared in the hearts of all the townspeople again, and the townspeople were in a panic. On May 2nd, 1809, a book titled " Breyer Witch Festival " was published. It detailed the witch incident that happened in maryland and the cursed town. It also recorded the life of Allie Caward. However, it did not have much of an impact. Most people thought it was a very ordinary science fiction novel. In 1824, the Burkey Valley was identified by the local residents as the place where the witches of Blaire appeared. It became a ghost town that no one dared to enter. On August 14th, 1825, 11 witnesses confirmed that a pale woman pushed a little girl into the rapid stream of East Tabby Creek. The little girl was later confirmed to be the ten-year-old Acrico, but her body was never found. Thirteen days later, many wooden frames of unknown significance appeared in the stream. Soon after, a local resident who often drank the stream died of unknown causes. It was believed that it had something to do with the shelves in the stream. On March 12, 1886, the police received a report that eight-year-old Robin Weaver had gone missing after going out to play the game. They asked the police to help find him. The police divided into several search and rescue teams to search separately. Although they successfully found Robin Weaver and sent him home safely, the members of one of the teams were missing. A few weeks later, their bodies were found in a place called Coffin Rock in the jungle. All the bodies were tightly tied together, and each body was cut open. Between November 1940 and May 1941, Emily Harland and seven other children who lived near the Burkey Valley disappeared. On May 28th, 1941, an old man named Rustin Parr walked into the downtown area of maryland and told people that he had " finally " completed a piece of work. Under the dubious police's circumstances, after walking for four hours on the mountain road, they found the bodies of seven missing children in the basement where the old man lived. The bodies were dismembered and tragic. Parr admitted to the crime, but he also told the police that a woman's voice in his mind ordered him to do so. He was quickly convicted by the court and hanged, but the general public believed that this incident was also related to the legend of the Blaire witch. On July 7th, 1952, a seven-year-old girl named Jessica Herb claimed to have seen an old woman about 90 years old flying over the trees in the Burkey Valley. The whole story of the disappearance of heather donahue, michael williams, and jackie linard. On October 20, 1994, students from the University of Montgomerie, Hesse Donahue and Michael Williams, Josh Linard, arrived at the Burkey Valley near the State of Pennsylvania. They began to interview the local people about the legend of the Blaire Witch as their semester assignment. Hesse interviewed an old lady named Mary Brown, who had lived here all her life. She insisted that she had once seen an old woman covered in fur who looked more like a half-human, half-beast monster. Early in the morning of October 21, 1994, three students asked two fishermen by the stream about the correct location of Carfin Rock. The fishermen told them that they could reach Carfin Rock in less than 20 minutes by following a small road along the Black Rock Road. The students then drove to the Black Hill Forest next to the Burkey Valley and began filming. Students did not return to school on October 24, 1994. On October 25, 1994, the police found Josh Linard's car parked on Blackstone Road next to the Black Rock Hills forest. They still couldn't find any traces of the three students. On October 26, 1994, the Nanyang State Police urgently formed a search and rescue team and searched the entire forest. It took a total of 3,421 people and 33,000 search hours.
On November 5, 1994, the search failed. On June 19, 1995, the news reported that the case was stuck in a stalemate due to the lack of direct clues. On October 16th, 1995, a group of students from the Department of Anthropologies at the University of maryland found a large travel bag in an old cabin. There were audio and video recordings, an Hi-8 camera, Hesse's manuscripts, a 16-meter camera, and other photography equipment inside. After examining the equipment, Berkey Valley Sheriff Ron Craven announced that the eleven black-and-white negatives and ten Hi-8 videotapes belonged to Hessiana Donahue and his team. On December 15th, 1995, after a preliminary examination, the police showed the footage to the families of the victims. However, according to Tang Naxiu's mother, there were only some ordinary scenes in the footage, which made her very unhappy. On February 19th, 1996, the police released the rest of the footage to the three students. Before that, the police had always believed that the three students had faked the footage. This made the families of the three students very angry. The local daily newspaper had reported that the three families had taken to the streets to demand that the three students be cleared and that the case be re-examined. On March 1st, 1996, the police announced that due to insufficient evidence, the case was once again stuck. At the same time, the police announced that all the belongings would be handed over to the families of the three students on the legal date (October 16, 1997). On October 16, 1997, the evidence found was handed over to the parents of the three students by the police. Among them, Tang Naxiu's mother and the Oriental Film Company tested the videotapes together and made them into a set of orderly clips.
Suddenly, there was a heated discussion on the Internet. Someone said," That's true. A local friend of mine has also heard about this.”
"It's fake. It's obviously a hype." A netizen said.
"Tsk, if it's fake, is there such real information?”A netizen immediately retorted.
"I think it's unbelievable."
"It's true. Many people say that. A friend of mine saw this information on Longwu Chinese Network, and the writers there said that it might be true.”
"Tsk, the words of a writer are like fart. Only an idiot like you would take it seriously.”
" You're the idiot. Your whole family is idiots."
In short, the Internet was already in a frenzy. Some people believed it, while others didn't. Both sides started a war of words.
Qin Long felt that it wasn't enough. He spread something similar to a missing person notice on the official website. There were photos and text, making the Internet even more heated. At the same time, he also spent 50,000 Chinese dollars to find someone to " spread rumors " on the Internet. He created a serious atmosphere in various forums on major portals, community sites, BBSes, Qzone, and emails. Because the information showed that it had happened overseas, most people did not know much about what had happened overseas. They thought it was true. Gradually, they thought that the real party had the upper hand. Finally, in a survey, 70% of people believed that it was true.
When Oriental Film announced the screening of the film, 80% of the people believed that it was true.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]