Ling Aotian came to Fang Yihua's office and knocked on the door. Then, he walked in. Fang Yihua was dealing with the handover work of Shao Corporation these days when he saw Ling Aotian walk in.
When Fang Yihua saw Ling Aotian, he smiled and said," It's Aotian. What's the matter?”
Ling Aotian was impressed by this woman. She had served Shao Yifu for thirty years without any regrets. She was not an ordinary person. Her scheming was not something that ordinary people could play with. However, Ling Aotian did not beat around the bush and said," Sixth Aunt, I've finished filming the movie for Shao Corporation. I'm looking for you to promote it now."”
Upon hearing this, Fang Yihua looked at Ling Aotian and found it hard to imagine that this little boy who had just made a name for himself would actually buy all of Shao's cinema chains for 800 million Hong Kong dollars in front of Sixth Uncle. This boldness was really not something that an ordinary person could have." Oh, that's enough. Tell me what you need my help with! I'll arrange the publicity for you."
"You don't have to worry about this matter. The theater chain has been resolved. I want to use a new publicity method.”Ling Aotian looked at Fang Yihua and said seriously.
"What kind of publicity method?" Fang Yihua, who was a businessman, had a special interest in publicity. It could be said that a good publicity could save a company.
"Car advertisement." This advertising idea had been used to a pulp in the future, but it was still very fresh now. Everything was new.
"Car advertisement? What car advertisement?" Fang Yihua asked curiously. He was especially interested in new things.
"Car body advertisements are also known as car body advertisements. In the past 10 years of rapid development, buses are the most important communication tools in the city. The bus was the most important communication tool in the city and was closely related to people's daily life. This made the bus body a very penetrative outdoor advertising media. At the same time, the bus body advertisement was an extension of the fixed outdoor advertising. It had the advantages of the fixed outdoor advertising--the impact of the advertising image was strong, the advertising influence was continuous, and it could effectively appeal to specific areas and specific classes. At the same time, the mobility of the bus body advertisement made the audience level of the bus body advertisement wider and the advertisement reach rate was higher. With its own characteristics, the bus body media became one of the media forms for many brand advertisements.”Ling Aotian told Fang Yihua about the concept of car body advertisements in the future, hoping to make full use of it.
At this time, the outdoor media advertising business in Hong Kong also stopped at advertising lights, road signs, and so on. As for the business of setting up screens in crowded places such as large squares and large companies to broadcast advertisements, no one continued. It was completely blank.
"Is this reliable? So far, no company had engaged in this business.”Fang Yihua looked at Ling Aotian with a puzzled expression. He was very suspicious of Ling Aotian's new idea.
"I was thinking of advertising on the bus. Think about it, the bus runs everywhere every day, and with our company's logo printed on the bus, wouldn't our company's upcoming 'Nightclub' be known by the entire Hong Kong very quickly?”Ling Aotian said with certainty. No one could resist the subtle influence.
Ling Aotian had discovered something special in the past few days. There was no advertisement spray on the bus body, but it was blank. He didn't know if it was because the era of car body advertisements hadn't arrived yet, but Gui Zheng suddenly came up with such a great idea.
Thinking of this, Ling Aotian could not help but be ecstatic. He had a good idea to promote Nightclub.
This way, we can use the least amount of income to obtain the greatest benefits. Fang Yihua thought about Ling Aotian's idea seriously and agreed with him.
"However, I think that although your idea is good, you still have to spend money. Why would the bus company let you spray advertisements on their cars?”However, Fang Yihua thought about it again and thought of the key point.
"I need you to discuss this matter. I'm not good at this kind of thing. Besides, I'm sure the Kowloon-Hong Kong bus company will give her face.”Ling Aotian had become a hands-off manager again, handing over a lot of small matters to Fang Yihua. It would be a waste not to use this relationship.
At the bus company headquarters.
"Hello, Manager Liu. "I'm Fang Yihua," Fang Yihua said directly.
"So it's Sixth Aunt. Long time no see. Why did you come personally? You only have to greet me.”Manager Liu said respectfully.
"It's like this. The boss of our company wants to give your buses a new style.”Fang Yihua did not voice his thoughts directly. Instead, he took a roundabout approach to save the country.
"If there's such a good thing, what does our company have to pay?”After so many years of business erosion, Mr. Liu had never believed that a pie would fall from the sky.
"Of course. Our company's only requirement is that we design the images.”Fang Yihua looked at his old friend and bluntly told him his purpose.
"I say, even if you're smart, you can't do anything that will make you suffer.”President Liu chuckled and returned to the momentum of his youth.
"What do you think we should do to benefit you?”Fang Yihua said straightforwardly in front of his classmates of so many years.
"If your company doesn't ask for a fee, you can do whatever you want.”Boss Liu did not look at the monk's face but looked at the Buddha's face. He said the best he could do.
Fang Yihua was secretly delighted. He did not expect that he would get things done without spending a single cent." No problem. We'll pay for it."”
Car advertisements had a large area, clear images, and a long effective transmission distance. A large-scale image display was a prerequisite for the effective transmission of advertising information. A huge advertising image could bring a powerful visual impact. The single-decker had an area of more than 30 square meters, and the double-decker had an area of more than 70 square meters. It could be called a moving giant billboard. In the field measurement, the MIT (Media Bole) used precise laser rangefinders. The maximum effective visual distance of the car advertisement reached 70-75 meters, and the double-decker car even reached 100 meters, forming a wide effective visual area. Due to the huge size of the advertisement, the advertisement could still be clearly seen from a small angle in harsh weather 30 meters away. Even if it was more than 60 meters away, the larger advertisement could still ensure that the information was clearly visible (such as standing across a wide 10-lane road).
When Ling Aotian received the good news from Fang Yihua, he did not expect that he would get things done without spending a single cent. If this was not a surprise, what else could it be? Ling Aotian quickly made a sensational scene. Tomorrow, he could imagine that the advertisements for " Nightclub " would be spread all over the streets and alleys. The publicity would definitely be the best.
This period was really full of opportunities. One idea could bring in super high income, truly achieving the goal of fighting the big with the small. What was the most lacking in the 21st century? Talent! This saying was not only applicable in the 21st century, but it was also applicable now.
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