After the shooting of the Legend of the Sword and Fairy started.
Soon, another variety show invested by Li Zehai's Century Media Company had entered the advertising bidding stage!
Compared to the enthusiastic bidding for the male runners, the newly designed variety show The Voice of China was still not very popular, even though Li Zehai had spent a lot of money on publicity and stage design, as well as hiring the strongest coaches.
Because the definition of this show was a talent show for amateurs!
What was an amateur? They were ordinary people without any fame or professional singing skills.
And what was different from the usual singing talent shows was that Li Zehai's The Voice of China had promoted that regardless of age or appearance, as long as one's voice was pleasant, they could be selected.
It was easy to make people think that if a bunch of ordinary-looking singers were to be selected for the show during the broadcast, how could the audience from the Appearance Association watch it?
Many so-called brain-dead dramas had viewership ratings because of the existence of many viewers who only looked at their faces.
It was not that they could not bid for the advertisement of this program, but there was no need to spend too much money.
Due to the problem of the base price being too high, no one was willing to pay the base price of 50 million for the title sponsorship. This made Li Zehai feel extremely hurt!
Baby, Lin Zhiling, Ma Shu, Yang Mi, Li Ying, Shi Shi, and a bunch of female celebrities who were close to Li Zehai were all extremely worried for him when they saw this awkward scene at the bidding venue.
No one expected that Li Zehai would spend more than 200 million on production and publicity fees. In the end, when the bid was made, no one raised their hand for the title sponsorship fee of 50 million. This was a slap in the face!
Although Li Zehai had plenty of money and didn't care about losing money, if he lost money, where would Li Zehai and Century Media put their face?
After Li Zehai invested in Century Media's new Legend of the Sword and Fairy, which TV station would still want it?
Therefore, this battle could not be lost!
……
The advertising conference had just started, but it was met with a cold reception. The format of The Voice of China was generally not well received. In the end, it was stuck on the title sponsorship fee, and no one called out for the starting bid of 50 million.
Therefore, as the host, Li Zehai took the initiative to walk up to the stage and said,"It seems that everyone is not optimistic about The Voice of China. Why don't we have a bet?”
"A bet? You can even bet on advertising bids?"
"Young Master Li's brain can really think of anything.”
"It sounds fun."
……
The big entrepreneurs and investors below the stage all expressed their interest, so Li Zehai continued,"I personally think very highly of The Voice of China. I feel that the average viewership ratings will be at least 3% and above, so since everyone is not optimistic about it, then we'll do it this way. Everyone can just bid. If the average viewership ratings are lower than 3% when it airs, I won't charge a single cent for advertising fees!”
"Not even a single cent?"
"Free advertising? That's good!”
"What if it exceeds 3%?"
Li Zehai saw that the investor of a herbal tea company had started to speak, so Li Zehai followed his words and said,"That's a good question from President Guo of the Jia Bao Herbal Tea Group. If the average viewership rating exceeds 3%, then for every 1% increase in the average viewership rating, the advertising fee will increase by another 20%. If everyone feels that there's no problem with that, we welcome everyone to bid enthusiastically!”
"I would like to make it clear here that the successful bidder will have to pay the advertising fee first. We have the most professional lawyers and public notaries in the country to draw up a contract. If the average viewership rating does not exceed 3%, the advertising fee will be fully returned. If the average viewership rating is higher than 3%, the difference will be paid by the bidder to Century Media…"
After Li Zehai finished speaking on the spot, as expected, the number of companies bidding increased!
After all, as long as the average viewership ratings did not exceed 3%, then no matter how much money was spent in the bidding, they would still be able to get it back in the end. It was equivalent to free advertising. If the average viewership ratings could exceed 3%, then spending a little more money would definitely be worth it!
He was taking advantage of this deal no matter what. If he didn't take advantage of this, he would be even more of a bastard than a bastard!
Li Zehai sneered as he looked at these corporate investors. He thought to himself that when the viewership ratings came out, there would be a time for them to cry.
"The Voice of China's starting bid for the title sponsorship is 50 million, and each bid must not be lower than 5 million.”
President Guo of the Gerber Herbal Tea Group was the first to shout,"Fifty million."
"60 million!" A company in the daily chemical industry shouted.
"80 million!" Because the new e-commerce company had received the sponsorship of the venture capital fund, it suddenly became generous and directly increased the price by 20 million.
Of course, this was also because of Li Zehai's guarantee. As long as The Voice's average viewership rating was below 3%, then no matter how much they bid, they would be able to recover the advertising fees they had paid. It was equivalent to advertising for free!
"100 million!"
Faced with the pressure of e-commerce companies, the daily chemical industry also shouted a high price of 100 million.
However, there was always a higher mountain. In order to scare away the competitors, Garbo Herbal Tea raised the price again."150 million!"
In the end, no one raised the price anymore. It seemed that if the viewership ratings really happened to reach 3%, then the price of 150 million was about right.
In the end, the title sponsorship fee for The Voice of China was 150 million yuan. Li Zehai finally managed to salvage some of his reputation, and the bids for the other advertisements were also raised by quite a bit.
However, the next day, the news of the advertisement spread all over the Internet, and everyone was talking about it.
"Based on the current viewership ratings of variety shows, even the popular male runner might not even have an average viewership rating of 3% when he broadcasts. Is this Li Zehai crazy? Was he planning to use The Voice of China to make a free program for others?”
"Go to hell. The fact that Hubby initiated this bet proves that he has absolute confidence in making The Voice of China popular. Hubby's decision must be right.”
"That's right. I firmly support Hubby. When the time comes, I will definitely call on everyone to watch The Voice of China together. Hubby, I love you. I believe that The Voice's viewership ratings will definitely reach new heights in the industry.”
"Are these fans of the Wives Group crazy? Only villains and women are difficult to raise!”
……
This book comes from：m.funovel.com。