The skit,"Plans," had such a huge impact that it had completely exceeded the expectations of Direba and Teacher Niu. They had thought that it would serve as a warning and that it would be considered a success. However, they did not expect the final result to exceed their expectations by so much!
However, Ye Xian did not find it strange. Such a thing had happened in his previous world as well. During that period, crosstalk, skit, and drama associations had jointly produced many similar works. Among them, the skit " Planning " that Zhao Benshan and Song Dandan acted in was one of the best. Its influence was quite huge!
At that time, there was a huge wave of anti-fake advertising in the country. Later on, it gradually evolved into the whole society, and all walks of life cracked down on fake advertising. There was even a special anti-fake day-March 15!
Therefore, Ye Xian did not find it strange that this skit would cause such a terrifying craze. After all, literature had some inexplicable and unclear power. Just like those great people in Ye Xian's previous life, such as Chen Duxiu, Li Dazhao, Lu Xun, contradiction, Wen Yiduo, and other famous figures, the articles written by them were not weaker than the ability of an armed army!
From a certain perspective, they even had the ability that the army could not do, such as imperceptible influence, pervasive, and omnipresent!
However, Ye Xian had not expected the government to react so quickly. It had only been half a month since the relevant policies were introduced, and those fabricated advertisements had disappeared in a month!
Later on, Ye Xian also analyzed that this was closely related to the development of the Internet. In the past, if those works wanted to have a certain impact, they would need to slowly ferment. However, it was different now. The Internet arrived instantly and the spread was extremely fast!
…………
With the release of the first episode of The Happy Comedian, a comedy storm was set off in the entire country.
During this period of time, comedy variety shows were like bamboo shoots after a spring rain, blooming everywhere. All the major television stations were using this popularity to launch a series of similar shows. It was obvious that they were trying to ride on the wave of popularity and earn some viewership.
Even the largest entertainment channel in the country, Mango TV, couldn't avoid suspicion. They launched a show called Comedy Theater at 7:30 pm on Thursday!
It couldn't be helped. During this period of time," Happy Comedian " had been too popular. Its viewership ratings were frighteningly high. It was one thing for it to occupy the top spot in the viewership ratings, but its viewership ratings had completely surpassed the second-place," Everyday Upwards " by more than a hundred streets!
There were a few times when the viewership ratings of "Day Day Up" were not even a fraction of that of "Happy Comedian"!
Seeing how amazing " Happy Comedian " was, Mango TV's leaders were stunned. They immediately spent a large sum of money to follow the model of " Happy Comedian " and produced " Comedy Academy " from the new Gesser. They invited a large number of comedy stars, and the entire program team worked overtime every day. In less than two weeks, the program was produced and broadcasted on Mango TV.
However, no matter how much Mango TV plagiarized, they could only copy the general model and process of 'Happy Comedian'. However, they were unable to grasp the core of the show. They were unable to create a classic piece of work every episode like Ye Xian!
Therefore, in the end, all kinds of comedy shows continued to emerge, but "Happy Comedian" still stood out. Perhaps in other time periods, those comedy shows that followed the trend still had a certain viewership rating.
However, as long as it was 7:30 PM on Friday, the viewership ratings of "The Happy Comedian" would definitely leave those competitors far behind, leaving all the major satellite channels in the dust!
Seeing such a situation, the relevant person-in-charge of Liao Ning Satellite TV was overjoyed. They were very glad that they had gritted their teeth and did not agree to those management companies to send some C-or D-list celebrities over to cool down. Instead, they had spent a lot of money to invite some big shots in the comedy world.
When they first made this decision, the station heads were still feeling extremely pained for losing so much platform fees. But now, they were already smiling so hard that they couldn't even close their mouths. This was because during this period of time, their television station's advertising business had increased by who knew how many times!
Especially the advertising space during the broadcast period of "The Happy Comedian", it was sold at a sky-high price in the industry!
For example, the title sponsor of "The Happy Comedian" had already paid up to 50 million yuan for the title sponsorship of Liao Ning TV! Moreover, this was still related to a certain extent. Otherwise, 50 million might not necessarily be enough to get the title sponsorship of "The Happy Comedian"!
The deputy station head of Liao Ning Satellite TV had received a few calls yesterday. Someone was willing to pay 60 million to buy the title sponsorship rights for "The Happy Comedian". If it wasn't for the fact that this sponsor had always been working with Liao Ning Satellite TV, the station's leaders would have already transferred the title sponsorship rights!
Later on, in order to show off their orthodox status, Liao Ning Satellite TV specially invited the guests from " The Happy Comedian " to record a promotional video.
It was worth mentioning that the advertising slogan prepared by the television station was as follows: "Comedy, we are serious! If you want to watch a comedy, please look for our Happy Comedian!”
However, when he asked for the opinions of several participating guests, Guo Degang focused on listening to Ye Xian's opinions.
Originally, Ye Xian didn't want to say it. After all, this wasn't within the scope of his obligation. However, he couldn't resist Guo Degang's repeated persuasion and the ridicule of the ignorant advertisement producer. Ye Xian impatiently made a new advertisement slogan.
"Some people imitate my stage, some people imitate my rules, but you can't imitate my classics!”
The moment the advertising slogan was released, it stunned everyone present, especially the few advertising producers. After hearing the advertising slogan, they immediately clapped and cheered, completely ignoring their previous mockery!
Ye Xian had thought of this advertising slogan at random. It was based on the advertising slogan of Laotan Sauerkraut Noodles in his previous world. It was quite appropriate to use it here, especially when it was said by Ye Xian. It had a different flavor. There was no other way. Other imitation comedies could imitate everything, but they could not imitate Ye Xian's classic works!
In the end, the program team's director decided that Ye Xian would take the lead in recording the promotional video. The others scattered around Ye Xian and shouted at the camera with him.
"Some people imitate my stage, some people imitate my rules, but you can't imitate my classics!”
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