The story of Liu Bei visiting the thatched cottage three times had long been known to everyone. Through Liu Bei's sincerity, he repeatedly invited and visited talented people with expertise. It fully told us that Liu Bei and Zhuge Liang met each other in the process of recruitment and employment.
The story of visiting the thatched cottage three times had a long history and was widely known. It had been passed down until now and had long become a beautiful story in the world.
It is a good reference for our recruitment today. The past is used for the present, he is used for me.
Long Jiuxiao believed that in the current recruitment process, if there was a boss who was polite to the talented and could visit the thatched cottage three times, the talented would have been recruited long ago. It was important not to do anything wrong!
In the recruitment process, the integrity of the boss was very important! The corresponding support must be matched!
Unfortunately, most of the people in the world were people who were fishing for fame. They said that they wanted to recruit talents to plan a grand plan together.
However, when the real dragon came, he was shocked. It turned out that he liked fake dragons. These bosses were typical people who didn't live up to their name and didn't mean what they said. They only talked about high-profile and unrealistic things.
Here was a true story:
The three professors who were involved in scientific research were also very accomplished in medicine. At the very least, they had made some achievements, so they had some scientific research results.
Therefore, he wanted to do something in private. You understand. He wanted to get some private money, but he didn't want to lose his official position. It was what we often said about earning extra money.
Actually, there was no need for that. Knowledge was power! Knowledge was wealth! Technology was productivity, and technology was the source of money!
The three of them had secretly set up a " Shuke Health Care Marketing Company ". Long Jiuxiao had forgotten whether it was a health care product marketing company or a medical and health care marketing company. It was just that. A man surnamed Wang was in charge.
One of the products was a capsule made from broken ganoderma lucidum powder. It should have a market future.
Speaking of Lingzhi…We will immediately think of the story of Lady White stealing Lingzhi.
That was an immortal treasure, an out-and-out good thing. Lingzhi had the effect of replenishing qi and calming the nerves, relieving cough and asthma, and prolonging life. It is used for dizziness, insomnia, palpitation, short breath, nervous weakness, cough and cough due to fatigue, etc.
Everyone can check the information and know:
The ganoderma spore powder has the effects of improving the blood circulation of the spleen, improving the physiological function of the spleen, and reducing blood sugar. It had an obvious effect on lowering blood fat.
Anyway, it was very effective for medical care.
There were already 5th and 6th generation Lingzhi, so the broken Lingzhi should be the third generation. At that time, it was a leading concept.
Modern scientific research on ganoderma lucidum had gone through five generations of development: ganoderma lucidum cap, ganoderma lucidum spore powder, ganoderma lucidum spore powder, ganoderma lucidum spore oil, and ganoderma lucidum spore powder.
The concept of a wall-broken lingzhi was nothing to him now. However, in the marketing market 12 years ago, it was indeed quite scary. It was also considered a relatively advanced scientific research.
Since a few medical professors wanted to convert it into productivity, it was a good thing. They had to wait for someone to cooperate.
And so, Long Jiuxiao appeared.
Long Jiuxiao, who had rich marketing experience and ability, as well as many years of experience in channel expansion, brand promotion, and corporate planning, would help a few professors. Helping others was the principle of the people of China.
Hence, he started talking to the CEO surnamed Wang. It should be said that the discussion went relatively smoothly. After all, experience and ability were there.
How would the product be positioned? How should he choose the channel? How should media advertisements be done? What about the consumer group?
They had an in-depth discussion. Both parties even exchanged opinions. It should be said that the discussion was very harmonious. Otherwise, CEO Wang wouldn't have made the decision on the spot and set a salary of 2,800 yuan. Then, he promised to give you a commission and dividends...
Let's not talk about anything else first. This is all for the future. Draw a cake to allay one's hunger. Only when the market was established would there be such things. Without a good foundation, everything would be empty.
Just the 2,800 yuan alone was worth Long Jiuxiao's try. The average marketing director at that time only had 2,000 to 2,500 yuan.
Both parties were chatting fervently, and they even missed the time to eat. Hence, CEO Wang expressed his goodwill to Long Jiuxiao,""Let's go have lunch together. I'll take you to a good place."
Long Jiuxiao could also get to know him through eating and other details of his life. The recruitment process was mutual, and understanding was necessary.
Friends, look carefully. Long Jiuxiao has been talking about " both sides " or " the other side " all this time, not " two people ".
Why? This meant that it was only a business or cooperation relationship, not a friendship relationship. There was a sense of distance.
This CEO Wang was driving a car, so it definitely wasn't a high-end car. It was an old car that cost 30,000 to 50,000 yuan. It was a little difficult to open the door. It took a long time to fiddle with it.
Chief Wang brought Long Jiuxiao to the so-called good hotel, which was actually a snack bar by the roadside. There were only three tables inside. Then, he made a partition, and behind it was the operation room. It was very simple. However, when CEO Wang recommended it, he even emphasized that it was not bad and was very unique. In short, it was very awesome.
Long Jiuxiao didn't say much. In any case, the guest follows the host's convenience, do as the local customs do.
If you wanted to eat breakfast, no matter how simple the noodle shop was, there were at least four or five tables.
President Wang ordered a pot or something similar to a small clay pot. Anyway, the dishes were all arranged by President Wang.
Long Jiuxiao remembered that the so-called special lunch cost 42 yuan. Because CEO Wang had been arguing with the boss. They were all regular customers. He wanted to lower the price and charge less, but the boss refused to let him go. Perhaps business was not good. It was not easy to earn money.
Long Jiuxiao didn't say anything. He took out 50 yuan and handed it to the boss." Boss, this is the money for the meal. Keep the change."”
President Wang pushed him away politely." We agreed that I would treat you. Why do you have to pay?"…”
" It doesn't matter who pays," Long Jiuxiao said softly." Don't stand on ceremony. We still have things to do in the afternoon."”
President Wang acted politely for a while. Anyway, he didn't see anyone taking out money.
Long Jiuxiao did not show any emotion, and even said to Chief Wang,""Then I'll treat you next time."
Everyone, if it were you, what would you think if you encountered such a situation and such a boss?？
Everyone is welcome to leave comments and discuss below. Long Jiuxiao was looking forward to it.
In any case, when Long Jiuxiao was earning 800 yuan, he would never treat anyone less than 50 yuan. By the time Long Jiuxiao received 1800 yuan, every single time he treated someone, it would be no less than 100 yuan.
There was no need to be so stingy when a big boss was treating. It was understandable to be thrifty, but he could not lower his status. At that time, he seemed to have wanted an receipt, but there was no receipt. It wasn't much money, but it wasn't decent enough.
Long Jiuxiao was already used to it. He was used to seeing people who pretended to be cool, and he was also used to seeing people who complained about being poor. He was already unperturbed by favor and humiliation!
Although Long Jiuxiao was not a rich man, he was never stingy with his friends.
After returning to the office, Long Jiuxiao continued to discuss the market with Chief Wang.
First, he had to understand Shuke Company's vision and positioning of the product.
If they went through the quasi-brand name of the medicine, the sales channels would be a little narrow. Furthermore, he had to go through the relevant procedures and have the batch number.
If he went for health supplements, the sales channels would be wider.
"We're going to buy health products," President Wang said.”
The other two partners of Shuke Company were both in charge of scientific research projects. His main focus was on research and not on product marketing.
There was a specialization in every skill! People with expertise and skills were not necessarily all-rounder. Those who engaged in scientific research might not be suitable for management.
What was more ridiculous was that the company originally produced Ganoderma capsules. It was sold to other dealers according to the price of one catty.
Because it had been a long time, she forgot whether it was 1000 yuan or 2000 yuan per catty.
Then, the dealers would package them themselves and sell them to customers for tens of yuan per box. A box only had 20 to 30 pills. The bigger ones seemed to be close to 200 yuan.
In any case, the dealer would come to purchase goods every month. To put it bluntly, they were just here to weigh a few catties!
Seeing that the dealers were making a lot of money, the company wanted to start its own market.
He sold the goods to the dealers by catty while doing his own business.
He even said that he was doing wholesale and retail.
He could not help but want to curse. Forget it, endure it! He had endured it back then. After so many years, there was no need to be indignant.
Do you sell your Ganoderma capsules by weight? No one would believe it if he said it. It was simply too ridiculous. She was simply a weirdo.
Did the Arabian Nights have such a thing?？
Just like how ginseng in the northeast was sold by the catty, could it be worth anything? It was a complete waste of good things!
Once, he heard a businessman surnamed Cao boasting, Our ginseng is even bigger than a radish!!
If he wanted to build a good brand. He had to completely abandon this ridiculous idea.
Shuke Company didn't have many channels and resources. It could be said to be a blank piece of paper.
A piece of white paper was also good, it could be used to draw a blueprint!
Therefore, Long Jiuxiao tried every possible way to communicate with a large pharmaceutical chain company and finally reached a cooperation agreement. It could be sold.
However, Shuke Company could not even afford to hire a full-time salesperson. They said that the cost was too high and that it was better to find a part-time job.
Is there a mistake? How could an immature product sell through part-time work?
Especially in the early stages of the market, it was impossible to rely on part-time jobs to produce sales. Furthermore, there were nine branches.
If you want to do a good job in marketing, you have to have your own people, your own professionally trained talents.
Moreover, Long Jiuxiao was an expert in personnel training. He was also the founder of the H-Star Five Steps Selling Method.
After the problem with the sales channels was solved, Long Jiuxiao suggested that the company treat the CEO of the pharmaceutical company to a meal, but CEO Wang did not agree. Did he think the cost was too high?
After persuading him for a long time, he still did not agree. He even asked if he could give her two boxes of Ganoderma capsules?
Isn't that right? To be honest, the packaging of this Ganoderma capsule was very simple. It was a little unpresentable. If he went to the supermarket or pharmacy, he would feel a little embarrassed. It was far from being high-end. It was not presentable to give it away.
He repeatedly suggested that the company change the packaging, but it was not adopted. To put it bluntly, he was afraid of spending money.
They usually worked with large pharmaceutical companies. It was a necessary public relations fee. If you don't give others benefits, how can the product enter the channel?
Once they entered the channel, they would have to face a series of questions such as the number of booths they allocated, the number of booths they had to pay, and the number of points they had to deduct.
They wanted to make a few X display racks, roll-ups, and other terminal promotional items, but the company thought about it for a long time and refused. Not to mention the flyer.
They went to the talent market to recruit, and they even specially chose the 100 yuan per round talent market. It was cheap!
150 yuan, 200 yuan, he didn't even think about it. Cheap talent markets would definitely attract less people than good talent markets. There was no doubt about it.
The cheap ones were called the labor market, and the good ones were called the talent market. Just the literal meaning was something that everyone had to understand for themselves. Long Jiuxiao didn't say much.
The original three female comrades of Shuke Company were in charge of the logistics warehouse and the capsule packing. Anyway, they mixed together and did everything. There was no clear division of labor. There were no strict requirements for going to and from work. Being late and leaving early didn't require a proper reason.
Later, he hired another one to be an ATM terminal. He gave him 1800 yuan, but there was nothing specific to do. He and Long Jiuxiao gathered people together, talked business, and then boasted in the office. It seemed that he was deeply trusted by CEO Wang.
There were still many details that I won't go into detail here. In any case, Long Jiuxiao resigned after working for two months.
Anyone with a discerning eye would know that Shuke Company had many problems and fatal shortcomings. It was also destined that this company would not succeed. Even if there was a chance, it would not go far.
To sum it up:
There was no big picture.
There were no clear rights and responsibilities.
The management system was rather chaotic.
He couldn't really appoint people based on their merits.
They lacked a true strategic vision.
He did not know what brand awareness was.
The boss was not a person who did big things.
Wait a minute. In any case, they were all fatal shortcomings!
It didn't matter if the company was small or not. As long as there was a good product. With a good management system and an advanced market awareness. With an elite team and a group of market personnel who dared to rush into the market, everyone would go all out for a goal. This way, they could also fight their way out of the competition.
Dear friends, I have to do a financial live broadcast and do training during the day. I also have to take time to update the chapter for everyone. Too busy--
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