After a few minutes, the firefighters used a small saw blade to cut open the weaker part of the steel pipe grinding stone before they rescued the young man from the fitness equipment. Chen Xingyu and the driver cooperated to push the young man onto the stretcher and back to Chenguang Hospital.
Sun Yuanyuan helped the young man with emergency treatment in the car. The main thing was that he was given an external anti-inflammatory solution with potassium Permanganate. Fortunately, there was no external injury. He was put on a normal saline drip.
The park was right behind the hospital, and they reached the hospital in a few minutes. There were already more than ten people waiting at the entrance of the hospital. When the car stopped, Director Li took charge of the situation. He immediately brought a few operating theater staff to push the stretcher into the operating theater. Sun Yuanyuan did not even have time to react, and she had nothing to do.
"Director Chen, why are there so many people?”Sun Yuanyuan realized that Chen Xingyu was the same as her. He did not need to participate in the rescue at all.
"Don't look at the camera. The colleagues from the advertising department are taking photos and recording the scene.”Chen Xingyu and a few other people carrying cameras followed the crowd into the hospital before following them in.
"When did you call the reporters?" Sun Yuanyuan saw one of the cameramen wearing the uniform of Binhai Morning Post.
"That is their reporter, Cheng Yuanchao, who is stationed in our hospital. We have a partnership with the Morning Post.”Chen Xingyu explained briefly. It turned out that Chenguang Hospital had signed a cooperation agreement with Binhai Morning Post. They would give Binhai Morning Post an advertising fee of two million yuan every year. Apart from regularly publishing Chenguang Hospital's advertisements on the page, Binhai Morning Post also sent copywriters to Chenguang Hospital. As long as Chenguang Hospital had any positive news, they would write articles and publish them in the newspaper. For example, when a patient sent a silk banner, a thank-you letter, or when a patient returned a red packet or gift, they would achieve the goal of promoting the hospital positively.
At the same time, if a patient complained about Chenguang Hospital to the Morning Post or had other negative information about Chenguang Hospital, they would inform Chenguang Hospital in advance. Depending on the severity of the matter, they would choose whether to report it or not, or in what form it would be reported. In the hands of the reporters, anything could be reduced to a small matter. Of course, these needed to be paid by Chenguang Hospital. Simply put, the media was the biggest robber, and you had to take the initiative to obediently send money over. Otherwise, negative news about the hospital would spread everywhere the next day.
When Sun Yuanyuan entered, Director Li and Chen Xingyu were already in the lobby, ready to be interviewed by the reporters. They promised to treat the patients with all their might in front of the cameras, and then promoted the hospital's timely treatment and fearlessness in the face of danger. Sun Yuanyuan quietly went around the back and went upstairs to the consultation room. Sun Yuanyuan was unwilling to participate in this kind of occasion, and she had no need to participate. This kind of limelight must be attributed to the director.
It took more than two hours before it was over. Pang Zhongshu was the one who participated in the rescue. This was appointed by Director Li. After all, Pang Zhongshu was the main doctor who promoted the hospital. He was the top doctor in television advertisements, newspapers, and the Internet.
As for the patient, he had not been stuck for long, so the blood clots were cleared in time. He would recover after a long period of rest, and there would not be any organic sequelae. However, he did not know if there would be any psychological trauma. Although the next day's newspaper would mosaic the young man and not identify him, after all, it was very likely that he would be traumatized by so many people watching his scandal.
"What's going on today?”Chen Yaoyao was excited, and Hao Mengjiao was also gossiping.
"What else could it be? It's probably because he woke up in the morning and ran to the park.”Sun Yuanyuan briefly explained Qiu Kui.
"He's really talented to be interested in fitness equipment.”Chen Yaoyao looked as if she had not had enough.
"This is very normal. There was a patient who felt the exhaust of all cars.”Sun Yuanyuan said. Most of the patients with this kind of fetishism had their psychological development hindered in childhood, and most of them had the tendency to generalize to sexual objects or replace sexual objects with symbols. Especially when one reached puberty and did not have reasonable sex education, they would become interested in all kinds of objects that easily aroused imagination. Over time, they would form fetishes through the conditioned reflex mechanism.
Sun Yuanyuan had seen many patients in this area before. Some of them were interested in car exhaust pipes, some were interested in clothes of the opposite sex, balloons, and other random items. Although psychological intervention or drug intervention could be used in the later stages, it could not completely correct this abnormal psychology. Previously, a senior brother had specially studied adolescent mental health research for this purpose. It was said that he was compiling a set of teaching materials. They could provide reasonable sex education to the children from an early age to avoid all kinds of psychological problems in the future.
"Oh right, there's a meeting at three o'clock this afternoon. Let's go and listen if we're free. It's about the advertising department's training on Baidu. They want us to understand their work style so that we can understand the patients 'psychology and better develop the patients.”Hao Mengjiao said.
"How can we not know about Baidu? It's good to listen.”Sun Yuanyuan nodded.
Due to the incident in the morning, Pang Zhongshu did not receive many patients in the morning. The patients who came were all given to the other three consultation rooms. Sun Yuanyuan only finished her work at 3:30 pm. When she rushed to the conference room, the advertising department's training had already entered the second stage.
There were about 20 to 30 people in the advertising department. However, due to the nature of the job, the turnover of staff was very high. They often needed to recruit new employees, which meant that they often needed to train new employees. Previously, there were only one or two new employees, and they could talk privately. Now, the advertising department had changed to a network director. The main purpose was to develop online marketing, so they recruited more than ten new employees in batches and trained them together.
Sun Yuanyuan and Hao Mengjiao quietly found a seat and sat down. The new director's accent was very similar to Huang Lianyu's, so she asked,"This new director of the Internet Department is also from Shaotian?”
"That's right. Yaoyao told me that Huang Tusheng's nephew is called Li Jian. He's the big boss's man." Hao Mengjiao said.
"Huang Tusheng's nephew is called Li Jian? Isn't it the same surname?"
" This relationship is rather complicated. Huang Tusheng is Li Jian's uncle and also Li Jian's uncle. At that time, Huang Tusheng's family was poor. After his sister married Li Jian's father, he lived with Li Jian's grandmother. It could be said that Li Jian's grandmother raised him, so he is both his uncle and his uncle.”Hao Mengjiao had heard all this from Chen Yaoyao. She didn't know where Chen Yaoyao had heard so much gossip.
"What is he talking about now? What does he do?”
"I don't understand either. Let's take a look."
Li Jian was on stage, using a projector to display a intercom. He spoke in poor Mandarin with a Shaotian accent. It was unknown how much the new employees below could understand, but Sun Yuanyuan understood a lot after reading the PowerPoint.
This so-called Qiandu bidding meant that they would spend money to advertise on Qiandu. When patients searched for a certain term, they would first put the information they had spent money on at the top of the search results. When the patients clicked on it, they would be able to see the information about Chenguang Hospital. Of course, the more frequently patients searched for the term, the more hospitals would put it on. When a competitive relationship was formed, the higher the bid, the higher the ranking.
People's search habits were to click on the top search results and enter Chenguang Hospital's website from there. Then, they would put a link to guide consultation on the website. This way, patients could directly communicate with online doctors, and online doctors could guide patients to the hospital through chat skills.
Sun Yuanyuan recalled that she was doing the same thing when she was searching for something in Qiandu. She would type in the thing she wanted to search for and click on the information at the top of the list. On the stage, Li Jian's lecture was even more complicated. He listed many things called keywords. Sun Yuanyuan looked at these keywords. There were things like " Where is the best treatment for XX disease?"," How much does XX surgery cost?"," Is XX hospital good?", and so on. There were all kinds of keywords that the patient could think of to search on Qiandu. In other words, as long as a patient searched for information about andrology on Qiandu, the information about Chenguang Hospital would be displayed to the patient in the search results.
According to Li Jian's speech, he seemed to be analyzing the patients 'search habits every day. He still had to continue to improve them. He even had to match the typos and English shortened versions. For example, normal people would search for the word "ED", but some people would search for the word "ED". For example, if someone searched for Chenguang Hospital, they would search for Chenguang Hospital. Such a search had to be made into a keyword to be promoted.
"There are also auctions in other industries, right?”Sun Yuanyuan asked Hao Mengjiao in a low voice.
"Yeah, I have a relative who sells diatom mud.”As Hao Mengjiao spoke, she took out her phone and searched." This bidding information is no different from the natural ranking information, and there's more content. So, those who don't understand this will directly click on the bidding information.”
At this moment, Li Jian gave the key information on stage."Why do you need to analyze the data often? One is to increase the conversion rate, and the other is to save costs. Look at this report. Last month, which is July, our average monthly bidding investment was 400,000 yuan. We had 537 patients, and the average bidding cost for each patient was more than 700 yuan. Including the cost of personnel, the cost of each patient was close to 1000 yuan. Last month, we made adjustments. Although the number of patients didn't change much, the cost was saved by more than 30,000 yuan. This means that we have wasted at least 30,000 yuan a month. Next, let's talk about how to analyze the data…"
"A patient costs 1000 yuan? Isn't this too high?" Sun Yuanyuan continued to whisper to Hao Mengjiao.
"Yes, yes, it's too high. The patient didn't even do anything when he came to the hospital, but the hospital already spent 1,000 yuan on him. If the development is less than 1,000 yuan, not only will we not earn money from the patient, but we will also lose money.”Hao Mengjiao said.
This book comes from：m.funovel.com。