The rise of the reborn Internet giant
25 Facing the issue of music copyright

The winter

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" Because the background music of Bilin Network involves copyright issues, we want to be a great company. First of all, we must respect and support intellectual property rights. So, I'm here to talk about music copyright issues," Wei Chuyang said." I want to set up a music company and buy some copyrights or obtain authorization from other music companies. What do you think?”

" I think it's okay, but the company doesn't have much money. We still have to prepare for the promotion," Wang Shihan voiced her concerns.

"Sister Yun, how much money is left in the account? How much money would the publishing firm receive?”,Speaking of money, Wei Chuyang asked Cheng Danyun.

" There's a total of 1.3 million now. As for your royalties, they haven't been transferred yet. The publishing firm settled the accounts at the beginning of the month. It's the 29th today, so there should be the results. You can ask them." Cheng Danyun roughly explained the account funds. After deducting the company's initial expenses of building and renovating the company, buying office equipment, servers, and other expenses, there was less than 100,000 left. Fortunately, Origin Press transferred 1.2 million from Wei Chuyang's signing fee last week. In total, it was 1.3 million yuan.

Wei Chuyang was deep in thought, and then he said to Wei Baitong," Sister Tong, register a music company first. Use your identity as the legal person. The publishing house hasn't given you the detailed data yet. I estimate that it will be at least 3 million yuan. Oh right, let's go get a mortgage for this office. We can get a loan of at least 7 million yuan. In total, it will be over 10 million yuan."

"How about this? We'll reserve two million yuan for the event and three million yuan to buy the server. The rest will be used to buy music copyrights. Piracy is so rampant now, so the copyright to play online should be very cheap. A popular song should be less than 30,000 yuan at most. We can buy more than a hundred songs and find some public music and songs without copyrights. This way, our music background problem can be temporarily solved. When we have money later, we'll buy more music copyrights."

" Sister Tong, take the money to register for a music company first. Sister Yun, go to the bank and get a loan. This way, we won't miss each other. Money isn't a problem. At most, I'll go and do a few commercial performances myself. It shouldn't be difficult to make money," Wei Chuyang casually arranged for the two of them. He was a celebrity after all. He could find an advertising company and take on a few commercial performances. There should be people who would want him.

Wei Chuyang knew that in the future, the company had acquired a lot of music companies and obtained a lot of copyrights. In the end, Kugou Music, Kuwo Music, and QQ Music had officially merged into one, and the company had emerged. This move broke the existing copyright structure of the online music market and had a profound impact on the entire industry. Before the three major platforms cooperated, music copyrights were basically exclusive to one platform, and other platforms obtained the first company's sub-authorization. For example, QQ Music signed an exclusive copyright and could be distributed to Kugou and Kuwo. After the merger of the three parties, an exclusive copyright could share the copyright fees among the three platforms, reducing the transaction costs of repeated copyright purchases while also meeting different consumer needs through differentiated operations.

Moreover, QQ Music had also cut off the reselling of the copyright of Netease Cloud Music. The two had a big fight, and the National copyright administration finally came forward to mediate. Netease also knew the importance of copyright, so they began to seek other breakthroughs. It might also be that the weakness of copyright forced Netease Cloud Music to exert its strength in other areas to gain a foothold in the music market. With the later efforts, the unique advantages of Netease Cloud Music products were gradually reflected, especially in terms of market product innovation and user experience. Netease Cloud Music emphasized the combination of music and social interaction. The accurate data of users 'listening habits and user experience, as well as the independent musicians stationed on the platform, made Netease Cloud Music have a high user stickiness.

Netease Cloud Music, which was in a competitive situation with weak copyrights, did not stop the pace of copyright purchases. In addition to the copyright cooperation with QQ Music in October 2015, in February 2017, Netease Cloud Music also reached an exclusive music copyright strategic cooperation with Japan's largest entertainment group, Aibex. In April 2017, Netease Cloud Music completed the A round of 750 million yuan of financing. Mango Culture Creation, Shanghai Media Group (MMG) and other sponsors and investors also cooperated with Netease Cloud Music on copyright.

Speaking of which, I have to mention the poor content creators. Take " Mouse Loves Rice " for example. It made nearly 20 million yuan for mobile operators, but the actual amount that went to the author was only tens of thousands. It was the same for record companies. The widespread popularity of pirated goods meant that copyrights weren't the biggest source of income. Instead, it was the singers 'commercial performances and endorsements that were the biggest sources of income.

Wei Chuyang knew about this and wanted to take advantage of the current situation where pirated copies were rampant to get as much copyright as he could.

Wei Chuyang looked at Sister Tong and Sister Han and nodded. He turned to Zhang Hanwen and said,"" Old Zhang, see who's suitable. Take out a team and let him lead the development of a music platform. We'll develop the desktop and web page at the same time. Also, prepare a video website and make a plan. We can leave it at that for now."

"In the future, if the copyrights of many songs belong to us, you will have to pay to download them on our website. However, some search engines can find our deep links and download them directly for free. " We spent money to buy the copyrights, servers, and manpower, but all the money was earned by the search engine. This won't do. Old Zhang, bring some people to tackle the technical problems. You can only download it on our platform," Wei Chuyang instructed.

" Alright, that's it. Everyone, go do your own things," Wei Chuyang said." Sister Tong, let Zhao Xiaodao be my assistant for now. You can hire a few administrative staff to help you."

"Okay, I got it," Wei Botong replied and walked out of the conference room. He saw Zhao Xiaodao at the desk and waved his hand, saying, Xiao Dao, from now on, you'll be Chuyang's assistant secretary. You'll help with some documents and trivial work matters."

" Sister Zhao, you can wait in front of my office later and see if there's a suitable place to work. Move it over so that I can call you if I need anything. Now, I'll give you a great and difficult task. Go downstairs and buy two cups of coffee," Wei Chuyang smiled as he took out a red note and handed it to the respectful Zhao Xiaodao.

" Okay, Sister Tong, boss." Zhao Xiaodao took the red notes and asked," Boss, what flavor is it?"”。

" Whatever. You can make your own decision. Hurry up and go," Wei Chuyang said indifferently.

Zhao Xiaodao didn't think much and ran to the elevator.

"You're bullying Xiao Dao. Is it fun to bully her?”,Wei Baitong looked at Wei Chuyang with a playful expression.

Wei Chuyang touched his nose in embarrassment." What bullying? This is the responsibility of an assistant, okay?" He didn't dare to look at Wei Baitong and walked straight to the office.

Back in the office, Wei Chuyang looked at the detailed expenditure form that Cheng Danyun had just handed over.

" Boss, your coffee." A voice broke Wei Chuyang's thoughts about the next step of developing the system. He saw Zhao Xiaodao, who had a ponytail, holding two cups of coffee with both hands and looking at him while panting heavily.

" Oh, you sit too. You can drink that glass yourself," she said as she pointed at Wei Chuyang.

" Little brat, torture me and burn you to death." Wei Chuyang didn't know what Zhao Xiaodao was thinking."Sister Zhao, do you have any thoughts of becoming a celebrity?”。

"Ah, what? star. uh... "I have. I've interviewed models before, but no one wanted me." Zhao Xiaodao looked depressed.

" I have high hopes for you, Sister Zhao. You will definitely become a big star in the future, just like me. Hahahaha, you have to seize the opportunity. Regardless of whether there's hope or not, you have to try. What if you succeed?" Wei Chuyang encouraged her.

" Okay, I got it. Thank you, Chuyang." Even though she was confused, she still thanked him.

After chatting for a while, Wei Chuyang started to write code.

This book comes from:m.funovel.com。

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