The rise of the reborn Internet giant
32 Music copyright cooperation reached

The winter

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August 11th, 10 AM, Building 1, Block B, Huitong Times Square, 71 Jianguo Road, Chaoyang District, Jingbei City.

A black Audi A6L stopped steadily in the parking lot in front of the building. A beautiful woman in a black business suit got out of the car. She was wearing a pair of black pointed high heels. She had slender legs, a slender waist, and exquisite facial features. She was elegant and capable, making people envious.

" Hello, CEO Song. You don't have to come down to pick me up. I've already been here once. Even if I'm not familiar with the place, I know how to get there. Sorry for the trouble." The beauty walked towards a man in his thirties or forties who was standing in front of the stairs.

" Hello, President Wei. Don't stand on ceremony. It's my pleasure. This way," the man said to the beauty.

That's right, the beauty is our Miss Wei Baitong, and the man is Song Ke, the general manager of Taihe Maitian Music.

Jingbei Taihe Maitian Music Culture Development Co., Ltd. was the largest pop music company in the mainland. It had the top management and executive team in the mainland music industry, including Shabao Liang, Aduo, Huang Zheng, Chen Qianqian, Pu Shu, Man Wenjun, Zhang Yadong, Sun Nan, Zhou Xun, and many other A-list celebrities. It had rich copyright resources, powerful media and channel resources, etc. Through the integration of all the powerful resources and the continuous innovation of entertainment products and business models, Taihe Maitian had become the leading pop music producer and entertainment marketing expert in the country.

When they arrived at Song Ke's office, a slogan was hung high up: Entertainment for the people. This was the second time Wei Bai Tong had seen this slogan. The last time he came, he had bought the exclusive rights to 20 songs. This time, he was here to discuss more copyright cooperation agreements.

" CEO Song, how is it? Have you thought about the content of the agreement that you proposed last time?" After sitting down, Wei Botong asked directly.

Before the last negotiation, Wei Baitong had done some market research. The domestic music copyright market was extremely bad, and copyright owners rarely got the benefits they deserved. Therefore, she made some adjustments within the limits that Wei Chuyang had given her.

In other words, the exclusive license is limited to ten years, the revenue obtained by the music platform and the copyright party's share: After 10 years, the music platform will receive 70% of the copyright party's profit, after 15 years, the music platform will receive 60% of the copyright party's profit, and after 20 years, the copyright party will receive 50% of the profit. After 10 years, 90% of the music platform's copyrights will be given to 1 party, after 15 years, 80% of the music platform's copyrights will be given to 2 parties, and after 20 years, 70% of the music platform's copyrights will be given to 3 parties."

Song Ke shook his head." Your company's conditions are too harsh and unrealistic. We won't have much profit at all. Furthermore, your company is just a start-up and doesn't have many users at all. You won't be able to bring in much profit either. Isn't this equivalent to giving it away for free?"

" CEO Song, first of all, I have to say that our Bilin Network has already exceeded 500,000 registered users and more than 200,000 active users on the way here. Moreover, this growth is only in less than 20 hours. I don't need to tell you how much potential it has. You've experienced our website, so I believe that your judgment is enough to judge the potential of a website," Wei Botong introduced the user data of the Bilin Network and praised the other party.

"The copyright issue isn't something that happened just recently. But in the past, when we sold physical records, we still had some income. Now that the records can't be sold, we don't even know who to ask for money. Besides, it's a one-off system. I can sell a song for a few thousand yuan. It has nothing to do with me if my works sell well in the future. The scary thing was that the record company also lost money. The money was earned by CP, SP, and mobile operators. They earned 20 to 30 billion a year, and it had nothing to do with the music industry. At most, they would get back 100 to 200 million yuan, but with so many record companies, not much would be left. It would be even less in the hands of musicians.”

"It has been a truth since ancient times that the shop is big enough to bully its customers. When we have hundreds of millions of users, we won't have an 80 - 20 or 70 - 30 split anymore. But our boss is also a musician. He wants to contribute to the Chinese music market, so we're meeting today. "We will dig up statistics on what people like what songs, what age groups like what types of songs, and what professional groups like what types of songs. We will summarize and analyze the current user's habits and provide you with such data. You will have a direction to create, and you will no longer be like a blind fly in the past. It will be very beneficial for you. These are all enjoyed by our partners. Working with us is not only the benefit of copyright sharing. There were also publicity and other benefits that needed to be dug out.”,Wei Baitong spoke frankly and analyzed the current situation of music, then threw out a simple temptation.

" President Wei, you're too polite. Indeed, your website is the most novel and has unlimited potential. I'm even more impressed by your little President Wei." After receiving Wei Baitong's call in the morning, Song Ke had tried out the neighbor network. It was indeed better than any product on the market. It was full of novel, avant-garde, fashionable, and unique elements. After watching the video on Bilin and searching for Wei Chuyang's personal information, he was filled with admiration for Wei Chuyang's talent.

"CEO Song, you are the general manager of a music company. You know very well that the current market environment, or even the future, simply does not have the soil to nurture the development of digital music. The lack of trust between new media service companies and content companies was the biggest problem limiting the development of digital music. Music content companies wanted to collect cash, but the online music platform could not find a good way to collect money. The splitting model was not accepted, and the data statistics were not public. The content side could not know the specific revenue situation. It could only be that the online music operating platform said so.”Wei Baitong leisurely took a sip of tea and continued," Besides, it's a world of pirates now. The charging model doesn't work. Many Internet music operating platforms are selling at a loss. They don't earn much, and they are even operating at a loss. CEO Song, the ratio we proposed is already the best. Even Apple, which has the best environment, only has a 30 - 70 ratio. Moreover, we need you to invest in the production of software. It's much simpler for us. You just need to upload the song to our platform, and you'll get a high percentage. You can also promote it on our platform."

" President Wei has a deep understanding of the music market. The current digital music market is muddy and muddy, but I believe that there will be a clear day. I think that day won't be long, maybe five years, maybe ten years. Your share ratio lacks a certain degree of sincerity for us. In this case, if it's not an exclusive license, we agree to your current conditions." Song Ke agreed with Wei Botong's conditions. If Lin Li developed well, this would be the best cooperation model for now. The only worry was that the exclusive license would limit his other options. If Lin Li failed, the contract would be like a lock, locking him in a corner forever.

" No, the prerequisite of our cooperation is that we have to have exclusive rights and time. You can state your conditions first and we can discuss it with each other," Wei Botong said firmly. Regarding exclusive rights and time, this was Wei Chuyang's bottom line. She knew that she couldn't give in.

"President Wei is a straightforward person, so I won't be long-winded. What we're worried about is that once your website fails, the contract will lock us down. This is not beneficial to us. I propose that if your neighbor's user count does not reach 10 million in a year and 100 million in three years, the contract will automatically expire. Moreover, the minimum share of the contract will not be less than 10 million per year. In other words, if our share of the platform does not reach 10 million, you need to make up for it by 10 million. The share will be changed every three years and the minimum share will be increased according to the market environment. What do you think, President Wei?”

" Your conditions are too harsh. Even QQ doesn't have such a fast growth rate. How about this? We can reach five million registered users in one year and fifty million registered users in three years. Moreover, the minimum limit you mentioned is too high," Wei Botong shook his head and retorted.

" 50 million for three years is still a little too little. You have to know that we have exclusive rights. If there are other products that stand out, we won't have the right to cooperate with the outside world at all. It's still too little. 80 million users. We can't go any lower. The minimum limit of 10 million is not high at all. This is exclusive rights. Exclusive." Song Ke insisted on not backing down.

" I'm sorry, please wait a moment. I'll ask the company," Wei Baitong said. She couldn't guarantee that the number of users would reach 80 million in three years. Besides, she couldn't get the minimum limit of 10 million.

Song Ke nodded and walked out of the office, leaving space for Wei Baitong to communicate with the company.

" Hello, Chuyang, what are you doing? Why are you so late?" Wei Botong complained subconsciously after waiting for more than 30 seconds.

" I'm sleeping. What's the matter, Sister Tong?" Wei Chuyang spent the entire night writing code and only fell asleep at seven in the morning.

" Uh, let's cut to the chase. I'm currently discussing a copyright collaboration with Taihe Maitian Music Culture Company. The other party has two restrictions. Listen carefully and be serious." Wei Botong reminded the dazed Wei Chuyang," If the number of users on our LinLin website doesn't reach five million in a year and 80 million in three years, the contract will automatically expire. "The second is that they want a minimum share of 10 million yuan every year. If the share is not enough, we have to pay for the 10 million gap ourselves. I think their conditions are a little harsh. What do you think?”。

"Oh, that's not a problem. Eighty million yuan for three years is a piece of cake. Sister Tong, to show your sincerity, the contract will automatically expire if the number of users doesn't reach eight million in one year and 100 million in three years. Also, if the contract is for 20 years, they can terminate the contract if the number of users of our LinLin Network falls below 100 million at any time in the next ten years. Sister Tong, don't worry. It will definitely surpass this number. Believe me, it will definitely exceed 50 million users in a year.

" Ten million is a little too high. The current market environment is so bad. How can there be ten million? Sister Tong, talk to them. Five million, not a single cent more. If you can't agree, then forget it. We're not in a hurry. Alright, I'm so sleepy. Bye bye."

After Wei Chuyang finished speaking, he logged off and continued to sleep.

Wei Bai Tong was speechless as he listened to the beeping sound of the microphone.。。。。。She was a little worried about Wei Chuyang's confidence. But, he was the boss. Sigh.。。

" CEO Song, you can continue." Wei Botong opened the office door, indicating that they could continue." To show our sincerity, the company has decided that if the number of users of Lin-Lin does not reach eight million within a year and 100 million within three years, the contract will automatically be invalid. If the contract period is more than 20 years, in the next 10 years, that is, after 2015, at any time, when the number of users of our neighbor's network is less than 100 million, you can terminate the contract.

The second condition is that 10 million is unrealistic. We promise that during the contract period, we will have a minimum of 5 million every year. If you agree, we can sign the contract. If you don't agree, we will work together next time."

" This offer is not bad. It's very sincere. I also believe that you really want to change the status quo of China's music industry. I'm really grateful to you." After hearing this, a smile finally appeared on Song Ke's face. At least he didn't have to worry about being tied to the contract. In such a situation where pirated goods were rampant, he could earn at least 5 million a year. It was not bad.

The following negotiations went very smoothly. Under the circumstances where everyone was satisfied, they fought for every cent for themselves. After an hour of debate, they finally signed a contract that satisfied both parties.

Taihe Wheatfield had authorized all of its music songs, totaling more than 200,000 songs. Wutong Tree Music Culture Co., Ltd. enjoyed 20 years of exclusive information network transmission rights and sub-authorization. During this period, 35% of the revenue was divided into the copyright party. The copyright party could no longer license the copyright to other platforms. The penalty for breach of contract was 100 times the market price at the time of breach of contract. If the number of LinLi users did not exceed eight million in the next year and ten million in three years, the contract would be invalid if any of them did not meet the requirements within these two periods. The parasol tree promised a minimum of five million yuan a year. If it was not enough, he would have to make up for it with five million yuan for the Taihe Wheatfield. In addition, in the coming year, artists under Taihe Maitian would have to register for Bilin. They would also have to cooperate with the promotion of Bilin and interact with netizens online. Of course, there was also the additional condition that Wei Chuyang proposed. If the number of users was less than 100 million, the other party could terminate the contract on their own.

"President Wei, happy cooperation."

" CEO Song, it's been a pleasure working with you. We'll inform you and hold a press conference when the time comes. I have something to do at the company, so I'll be leaving first. Welcome to visit our neighbor's network," Wei Botong invited with a smile.

" Definitely, definitely. See you then."

This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]

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