While writing, Wei Chuyang was also planning on the patent. For a cell phone or communications company, patents were a hurdle to overcome. After experiencing some business wars in the future, Wei Chuyang clearly knew that if he wanted to make a cell phone, he had to pay the patent owners. The key was that even if he paid the money, it was not 100% insurance. There were many restrictions. Why was it so difficult for domestic cell phones to go overseas? Some even failed because of patents. To give a simple example, if your cell phone is very good, but you use a lot of Apple's patents. If you want to enter the US market, even if the US government does not stop you, Apple will definitely be the one to stop you behind your back. They will not let you easily come to their territory to snatch food.
The global smartphone market had developed until 2020, before Wei Chuyang returned. Other than Samsung, it was basically the domestic mobile phone manufacturers that were gradually taking the stage. In terms of global smartphone shipment ranking in 2016, Samsung was still ranked first in the world with 311 million units, followed by Apple with 215 million units, followed by Huawei with 139 million units, Oppo with 99.4 million units, and Vivo with 77.4 million units, accounting for 57.3% of the global market share.
From some data, the domestic market, whether it was in the mobile phone terminal or the supply chain, was already very mature. Especially with the saturation of the domestic market and the continuous increase in the shipment of major mobile phone manufacturers, going international had become an inevitable trend.
The domestic mobile phone manufacturers had already made great progress in the overseas market. For example, Huawei was in the European market, Zhongxing was in the American market, and Chuanyin was in the African market. Oppo, Vivo, Da Mi, and Jinli were in the Southeast Asian market. However, in the process of these brands going international, they had more or less encountered patent wars. Especially in 2016, the company that mainly relied on patents to profit sued Meizu in court, which led to domestic companies such as Oppo, Vivo, and Gionee re-signing patent agreements with the company.
However, in the process of domestic mobile phone brands going international, patents were like a mountain in front of various mobile phone manufacturers. At present, Huawei, Zhongxing, OOppo, Vivo, Da Mi, Jin Li, etc. had all suffered patent lawsuits in overseas markets.
The cost of a cell phone included hardware costs, research and development costs, manufacturing costs, and so on. How much of these costs were patent costs? How much patent fee did a domestic mobile phone have to pay?
Wei Chuyang had never worked in a cell phone manufacturing company before, but he learned from a professional report online that the patent fees accounted for about 30%. A cell phone that cost 400 USD would have a patent fee of 120 USD. It could be calculated like this. For a domestic mobile phone priced at 3000 yuan, the cost of the hardware part would be around 1000 yuan, and the patent fee would be around 900 yuan.
Some people might ask, the patent fee is so high, can we not pay it? Of course, Wei Chuyang knew that it was possible. However, these patent holders might not care about it in the early days. They might not care about you. When your sales volume increased and you became fat, you would be able to suffer. The Da Mi phone was a good example.
When the sales volume was high, the patent holder would sue you for copyright violation. If it was light, you would be fined. If it was serious, not only would you have to pay a huge fine, but you would also have to stop selling all the products that used the patent! This was not worth it! A domestic mobile phone really did not have much profit.
Therefore, patents were also very important when making cell phones. If they could lay out their plans in advance, they would do so.
Wei Chuyang knew that Apple had a lot of patents. Take the most typical and easiest to see sliding unlock as an example. Apple's patent layout was a brilliant move! The important impact of patents cannot be emphasized here. Not only could they become their own technical weapons, but more importantly, they played a vital role in seizing the market. Apple's sliding unlock was a special case. It occupied a common sliding feature in the industry. Without my consent, you are not allowed to use my patent. Yes, what people have, I put it under my name. This way, even if others have it, they can't have it. So how did Apple do it?
Apple's swipe unlock patent was a human-computer interaction design method that would directly affect consumers 'purchasing intentions. In America, the patent was US7657849. Apple took the patent as priority.
He applied for two invention patents in China. Taking the patent for the patent." A method of unlocking a hand-held electronic device, the hand-held electronic device including a touch sensitive display; The method includes detecting contact with the touch-sensitive display at a first predetermined location corresponding to the unlocking image; moving the unlock image on the touch-sensitive display in accordance with the movement of the contact while maintaining continuous contact with the touch-sensitive display; and if the moving of the unlocking image on the touch-sensitive display causes the unlocking image to move from the first predetermined position to a predetermined unlocking area on the touch-sensitive display, unlocking the hand-held electronic device.
This caused many companies to use the swipe unlock technology because they had to look at Apple's eyes. In order not to use it repeatedly, for example, Huawei also avoided Apple's method in the swipe unlock method. Therefore, many companies had to use new methods to avoid it. From this, it could be seen that Apple's strategic goal was to seize the market and constantly throw the net to fish.
Faced with such a situation, it could only be said that the market was huge, but it was decided that some people with skills would accept it. Patents protection and patent applications were the top priority.
Wei Chuyang could only think about patent giants like Broadcom and Intel. That was the accumulation of technology and could not be avoided. It was not just about technology but also the market. For example, the wireless wifi patent. Not only did you have to invent a technology with the same requirements, but you also needed the world's major manufacturers to support your standards, which was even more difficult. The two added together was no different from a fool's dream. Therefore, it was best to take advantage of loopholes to obtain a permanent license.
However, for mobile phone manufacturers like Apple and Samsung, what they could steal in advance was still stolen in advance. For example, design patents, component designs, interaction designs, and other patents. They could apply for them first and then use them to make some transactions later, such as the supply of hardware components. Just like the patent war between Samsung and Apple, Apple took advantage of the strong US government and the soft Kimchi government. Otherwise, Apple might not be able to take advantage of Samsung. If you sue me for high compensation, I will increase the price of your hardware.
Although the market value of the company wasn't as high as Apple's, it was still a behemoth of the same level. A small country had cultivated a world-leading communications company, which showed how awesome it was. If there was an exchange, with Samsung in the US and Apple in the Kimchi Nation, the outcome would probably change dramatically.
A cell phone contained many and complicated technologies. In terms of cell phone technology patents, they could be said to be invention patents. The internal structure and other technical patents can be regarded as utility model patents; Finally, the patent technology for the mobile phone case could be said to be the appearance patent, and there were also some human-computer interaction design patents. The patent for a cell phone was very important. It had to be protected after it was developed. Moreover, it had to be applied for quickly. It had to be done in a short period of time. It must not be done before others applied for it.
To apply for a patent, one should submit the necessary application documents and pay the fees according to the regulations. The patent application must be processed in the form of paper or electronic application. Verbal explanations or samples or models could not be used to replace paper or electronic application documents. The patent application documents for inventions or utility models shall be arranged in the following order: a request, an abstract of the description, a drawing of the abstract, a claim, a description, and a drawing of the description. The design patent application documents should be arranged in the order of the request, pictures or photos, and brief explanations.
He turned on his computer and installed a professional design software. Wei Chuyang began his own path of patent plagiarism.
This book comes from：m.funovel.com。