Chapter 48-Advertising Tactics
Lei Dongbao saw that there was hope and smiled." I wonder what Miss Deng and Sister Liu's price is in their hearts?"”
"At least 50,000!" Sister Liu said.
At this time, the trend of celebrity endorsements had not yet begun, and the national economy was average. Even the goddess Teresa Teng usually only shot 30,000 yuan for an advertisement. Sister Liu had offered 50,000 yuan because she thought that there would be a chance to bargain later.
Lei Dongbao nodded and smiled." Deal. We'll sign the contract today. In addition, Miss Deng will eat our factory's chili sauce for free in the future!" I don't know when you'll be free. I'll bring the photographer over to shoot the advertisement.”
Neither of them seemed to have expected this slightly rustic man in front of them to agree so readily.
Lei Dongbao took out the contract that he had prepared long ago. He liked to do things with confidence. Therefore, the contract was already prepared. All he needed to do was fill in his name and the amount.
Both parties signed the contract and set a specific filming time.
A month later, Lei Dongbao spent 80,000 yuan on the prime time of the three major television stations to put on a chili sauce advertisement endorsed by Teresa Teng.
The content of the advertisement was that Teresa Teng and a young and beautiful girl were at the dining table. Teresa Teng looked like she had lost her appetite. Then, the girl took out Old Lei's chili sauce and gently scooped a spoonful of spicy chicken into Teresa Teng's rice.
Teresa Teng tasted it and found it very delicious. She immediately ate the rice and gave the chili sauce a thumbs up."Old Lei's chili sauce is so fragrant!”
At that time, advertisements were very old-fashioned. They usually read a few lines of the product's name and then praised it.
Lei Dongbao's short 20-second advertisement was in the form of a novel plot advertisement. After Teresa Teng's passionate performance, Old Lei's chili sauce was immediately known by the national audience. Many people went to the mall to ask if they had Old Lei's chili sauce for sale.
Those shopping malls could only take the initiative to contact Lei Dongbao's Dongyun Food Factory to ask for goods.
After the popularity spread, coupled with the fact that Old Lei's chili sauce tasted really good, it instantly triggered a buying craze among the citizens of the country.
At the same time, the sales of Teresa Teng's tape also increased a lot. For this reason, Teresa Teng's manager even called Lei Dongbao to express her gratitude.
After the implementation of the win-win advertising strategy, Old Lei's chili sauce finally showed signs of soaring in the third month. The sales volume in a month actually reached 5.1 million bottles!
For this reason, Lei Dongbao expanded the scale of production and quickly found people to produce in three shifts. Only then did he manage to supply them.
After deducting the various costs, Lei Dongbao's food factory earned more than 2 million yuan in just a month.
Lei Dongbao was so happy that he gave everyone in the factory a 100 yuan bonus. After Cao Xu saw Lei Dongbao's explosive sales figures, he no longer mentioned returning to the state-owned factory.
There was only one thought in his mind. If he worked for such a powerful boss, he would definitely make a fortune in the future. From then on, he would wholeheartedly work for Lei Dongbao as the technical director.
As a fast-moving consumer product, chili sauce could usually be finished within a month. Most people who had eaten Old Lei's chili sauce would choose to buy it back. Therefore, Lei Dongbao's chili sauce sales were steadily increasing as the number of channels in the country increased.
At the end of the year, Lei Dongbao generously gave all the employees in the factory an extra month's salary as a year-end bonus.
The employees in the factory were extremely happy. They were glad that they had come to the right place. Lei Dongbao's private factory had higher benefits and wages than the state-owned factory.
Cao Xu lamented that he had made the right choice. In half a year, he had been promoted to the technical factory manager because of Lei Dongbao's trust.
At the same time, Lei Dongbao's food factory had also increased the county's tax revenue. Every time Chen Pingyuan saw Lei Dongbao, his face was very good. Lei Dongbao had brought him good political achievements. Therefore, whenever there was any preferential treatment or evaluation in the county, Chen Pingyuan would think of Lei Dongbao first, causing those state-owned enterprises to complain behind his back.
After Lei Dongbao's enterprise established itself in the county and became a typical and leading enterprise in the county, the people of Little Lei's family in the factory returned to their original nature. They felt that the boss was from the same village, so they all walked around in the factory with their tails up high. They let the people from other villages do all the tiring work.
Especially Si Bao, who was a warehouse supervisor. He was even more arrogant than the factory manager. When he encountered any trouble, he would say to others,
"Dong Bao and he grew up in the same open-crotch pants. When they were young, they used urine and mud to form a strong relationship.”
It made it very troublesome to tidy up the warehouse, return it to its original position, and do the cashier's work.
Cao Xu also knew that Si Bao and Lei Dongbao were childhood friends. He was already very tolerant of him. Every time something happened to the warehouse, he would turn a blind eye and indulge Si Bao.
Yesterday, a batch of goods was supposed to be sent to Shanghai, but the cashier went to look for Si Bao to sign. In the end, he did not see him for a long time. When it was almost time to get off work, Si Bao came back, reeking of alcohol. It was obvious that he had sneaked out to eat, drink, and brag.
As a result, the truck was delayed, and the delivery time could only be delayed until the next day.
This kind of thing happened a lot. After a long time, many employees came to complain. Cao Xu had no choice but to bravely tell Lei Dongbao about it after work.
Lei Baodong's expression changed. He asked Cao Xu to go back first and let Baodong handle this matter himself.
This book comes from：m.funovel.com。