Xiangjiang.
At Kai Tak Airport.
Recently, Yu Qinghua had not been doing well at all. He was so worried that his head was turning white. The sales of denim shorts and wrap dresses that were very popular before had dropped drastically. At first, he thought that the market was saturated or that the enthusiasm of consumers had subsided. However, the feedback from the marketing department was not the case.
It turned out that other shops had appeared in the market selling wrap dresses and denim shorts. Forget it, after all, Su Ze had warned him before. However, what made him angry was that it was shameless plagiarism. The style was exactly the same, and it was practically printed from the same template. Moreover, the price was one-third cheaper than Jin Xiu.
The same thing, if one shop wanted 500 yuan, other shops would only want 300 yuan. Money did not come easily, so naturally, many people chose to sell it at a cheaper price. After all, it was the same design. Some people even mocked the person who had spent more than 500 yuan before, saying that he was a fool.
Under this trend, the previously popular Jinxiu specialty store, which still needed to queue up to buy, suddenly became much quieter. The sales volume plummeted, which made Yu Qinghua, who had just been happy for a few days, almost vomit blood.
He really wanted to sell it at a lower price to get back into the market, but Xie Qiu, who was in charge of brand marketing and store management, rejected him. In the face of Xie Qiu's strong rejection, Yu Qinghua couldn't say anything. He knew that Xie Qiu was Su Ze's confidant and was appointed by Su Ze. He couldn't touch her.
Unable to persuade him, Yu Qinghua could only hope that Su Ze would come back from America soon. If it was too late, the garment factory, which had just started to improve, would repeat the same mistake and plummet. No one would care about it anymore.
"Why, you haven't come out yet?"
Standing in the arrival hall, Yu Qinghua looked at the time on his watch, then looked up at the exit, looking very anxious.
Xie Qiu, who was standing at the side, said,""They should be here soon."
As soon as he finished speaking, Yu Qinghua's assistant suddenly said in surprise,""Yes, the boss is here."
Hearing this, Yu Qinghua quickly looked over.
At the exit, a few bodyguards in white shirts, black trousers, and leather shoes were looking around vigilantly, protecting the slender and handsome young man inside.
Upon closer look, wasn't it the boss that he had been thinking about for a long time?
"Boss."
Yu Qinghua waved his hand happily.
Su Ze, who was walking in the crowd, heard the shout and turned around. He saw Yu Qinghua waving at him and Xie Qiu standing beside him. He smiled and walked over.
"Boss, you're finally back. You've been gone for more than half a month.”
Hearing Yu Qinghua's complaints, Su Ze smiled and said,""What happened? Did something happen to the company?"
"It's not the company that's in trouble, but the market.”
Yu Qinghua quickly told him all the problems he had encountered.
"Don't panic. Calm down."
Seeing that Su Ze's expression did not change after listening to her, Yu Qinghua was stunned.
Shouldn't he be angry?
Why was he so calm?
"Alright, President Yu, isn't this something that we've long expected? There's nothing to be surprised about." Su Ze didn't seem to mind. He looked at the gazes around him and said,"Alright, let's talk at the company first."
"Yes... Yes, let's go back to the company first."
Yu Qinghua woke up and quickly invited Su Ze to get into the car.
After Jin Xiu became popular, Su Ze had the company purchase eight official cars, one Rolls-Royce and two Mercedes-Benz W116s.
A Mercedes-Benz W116, which was also the first generation Mercedes-Benz S-Class, was priced at more than 40,000 Hong Kong dollars. Su Ze did not care about this small amount of money at all.
However, for the ordinary people in Xiangjiang City, 40,000 Mercedes-Benz W116 cars were an unreachable dream. They would need five to six years to afford it. As for the Rolls-Royce, it was even more so.
Not to mention ordinary people, even for those corporate executives, it was an unattainable dream. The ordinary version cost more than 200,000 Hong Kong dollars. How many people in Xiangjiang could afford it?
Under the envious gazes of the crowd, the convoy slowly left the airport.
...
North Corner, Jinxiu Clothing Company.
In the general manager's office.
Looking at the financial report in his hand, Su Ze wasn't angry.
After all, he had already expected this.
In the half month after he left, Jin Xiu Clothing's turnover was 43.78 million Hong Kong dollars. It could be said that it had been cut in half. In the previous week, it had sold more than 70 million Hong Kong dollars.
She put the financial report aside and looked up at Yu Qinghua and Xie Qiu, who were sitting opposite her.
" Tell me what you think!" Su Ze smiled at Yu Qinghua.
Yu Qinghua, who had been holding back his words for a long time, immediately spat them out like beans when he heard this."Boss, should we lower the price? Other stores are selling denim shorts for two to three hundred yuan each, but we're selling them for more than five hundred yuan. We're not competitive at all. It was the same for wrap dresses. If they did not lower the price, the company's stock would increase.”
Su Ze smiled and didn't reply to him. Instead, he turned his gaze to Xie Qiu, who he had promoted to the position of Deputy General Manager."President Xie, what about you? What do you think?”
Xie Qiu's cold expression softened when he saw Su Ze asking him about it. He said calmly,"Boss, I mean we can't lower the price.”
"Tell me the reason." Su Ze smiled faintly.
Xie Qiu said," If we reduce the price for the sake of sales volume, we can sell more products in a short period of time. However, in the long run, this method will completely damage the brand of Jin Xiu. Moreover, we will also lower the price this time."
What if the other party continued to sell at a lower price?
Then should we continue to sell at a lower price?
If he didn't lower the price, he would still face the same problem.
Therefore, lowering the price was not the way out.
On the contrary, I think we should raise the price at this time, and it should be a big increase.”
"What? President Xie, did I hear wrongly?" Yu Qinghua looked as if he had seen a ghost."Not many people are buying it now, and you want to raise the price? Wouldn't that mean that no one would buy it?"
This book comes from：m.funovel.com。