"President Yu" Xie Qiu turned around and looked at Yu Qinghua with a serious expression."Jin Xiu is positioned as an international high-end brand. This means that our customer base is high-income people, not ordinary clothing that targets the masses.”
"If we use the price reduction method to increase sales and turnover, I think it will only have the opposite effect. It's no different from killing the goose that laid the golden eggs.”
"It will only make the outside world look down on Jin Xiu's brand even more, and the customers who bought it before will no longer trust Jin Xiu.”
"Secondly, the price increase is also a kind of promotion in disguise. It will give our previous customer groups a psychological hint to maintain and increase their value. If he didn't buy it with the money, it would be equivalent to missing the opportunity to take advantage of the situation.”
Even if the price increased, they would think that buying now was more cost-effective than buying later.”
"Besides, are we selling clothes and pants?”
Yu Qinghua's face turned ugly after being scolded. When he heard Xie Qiu's question, he said angrily,"Isn't it?"
"Of course not." Xie Qiu shook his head decisively.
His gaze turned to Su Ze, and his tone became serious as he said in a deep voice,"We sell designs and fashion trends.”
"Think about it carefully. Those customers who are willing to buy our products at a high price, do they buy them because they like the design of our products?”
"That's true, but the things sold outside are exactly the same as our products. Yu Qinghua said,"People can't tell that our brand is different from other brands.”
"So, I think the most important thing now is to highlight the role of the brand. I suggest that we make the Jin Xiu LOGO bigger on the product, just like Hermes, Chanel, and other brands.
Secondly, he needed to do some marketing on the advertisement.”
Xie Qiu paused and took a breath before continuing,""For example, when promoting denim shorts, the advertising slogan can be as follows: Jin Xiu, the creator of denim shorts.
For example, to promote wrap dresses, one could say: What you bought was not a dress, but a top-notch design concept.
Or rather, a brocade wrap dress, tailored for the upper class
In short, they had to establish a brand and let the customers understand that what they bought was not a piece of clothing, but a piece of art.”
"This... Will this work?"
Yu Qinghua hesitated.
Su Ze glanced at him and shook his head slightly.
After all, people from the old era were still stuck in the world of goods of equal value. Didn't they hear that designs could also be sold for money?
Those luxury brands in Europe and the United States didn't have beautiful designs, but they could sell for so much. If that was the case, why couldn't Jin Xiu?
It's just telling a story. It's not like he doesn't know how to.
"President Xie's idea is not bad." Su Ze confirmed Xie Qiu's words." However, there's one thing that needs to be added.”
" Oh?" Xie Qiu's eyes sparkled.
"Since we want to highlight the difference between our brands, I suggest that Su Yu and Liu Mengmeng participate in the top international fashion design competition and bring our products there.
Firstly, it's to pave the way for our brand's premium price. Since we said that we wanted to sell our design concepts, it wouldn't be good to brag if we didn't get a medal.
Secondly, it could also allow Jin Xiu's brand to spread abroad, laying the foundation for entering the foreign market. It was killing two birds with one stone.”
Xie Qiu pondered for a moment, then nodded and smiled.""Boss, you've thought it through."
"Boss, is this... really going to work?”
Yu Qinghua still lacked confidence.
Su Ze smiled and said,"We'll know if it works or not when we try."”
"Alright, it's decided. President Xie will be fully responsible for this matter. In the future, President Xie will be in charge of the marketing of Jin Xiu's brand.”
He paused and looked at Yu Qinghua."President Yu, you'll be in charge of the internal production.”
"By the way, has the new production line arrived?”
When she heard that Su Ze only wanted her to be in charge of the company's internal production work, Yu Qinghua opened her mouth but swallowed it back. Then, she heard Su Ze ask about the production line and replied,"It's already in place. We're arranging staff training.”
"Yes, hurry up."
Su Ze nodded and stopped talking about this.
After the meeting, Su Ze thought for a while and walked towards the design department.
"Boss!"
Su Yu and Liu Mengmeng, who were in the middle of a discussion, turned around when they heard the voice. When they saw that it was him, they quickly stood up and shouted.
"Yes, I came over to take a look."
"How are you? How have you been recently?"
Su Ze walked in and asked with a smile.
"It's fine. It's just that the environment is a little noisy. The house isn't soundproof. As long as the production line is turned on, it's noisy here, making it impossible for people to calm down!”Su Yu complained.
"Oh, is that so? Then I'll let President Yu know and ask him to arrange a quiet place for you.”Su Ze nodded.
"Thank you, boss."
The two girls quickly thanked him happily.
"Are there any new designs recently?" Su Ze asked with a smile.
Su Yu quickly ran to the table and rummaged through the pile of documents. She quickly found the document she wanted and walked to Su Ze with a smile. She handed it over." Boss, this is the new product that Mengmeng and I designed recently. What do you think?"”
"Oh?"
"The two of you designed it. We have to take a good look.”
Su Ze smiled as he took the blueprint and looked at it carefully.
"This... Was this the chanel style 'launched by Chanel?”
Su Ze said as he looked at the first design.
"Boss, you know about it too?" Su Yu was shocked.
How could I not know?
Before he was reborn, he had bought many of these things for his girlfriends.
Of course, they were all fake and not authentic.
It couldn't be helped. He couldn't afford the real thing. One piece would cost tens of thousands of yuan.
* Cough cough *
Su Ze coughed twice and smiled. He said in an easygoing tone,"Didn't I go to America? I saw someone passing through there.”
"Oh ~~"
Su Yu came to a sudden realization and immediately smiled."The style is indeed a small fragrance style, but the design, texture, patterns, lines, etc. are all our own designs, not plagiarized Chanel!”
" Mm..." Su Ze nodded. It was fine as long as it wasn't plagiarism.
As for the design, it was not a patent, so everyone could use it.
Besides, there were also similar designs from other designers. They only said that the details, fabric, lines, colors, and so on were different. No one said that your style was the same as mine and that you copied it.
(Ps[A picture of a chanel style (el style)]
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