"Our Wenshu company's products are not allowed to have any quality problems!”
Zhang Yu's voice was sonorous and powerful. It was dignified and filled with endless determination.
"The quality inspection department must not neglect at all times. Check if the production department's work is insufficient.”
"In addition, everyone doesn't have to worry about the follow-up products. Meibai water is a product that I developed, so everyone should not doubt that our Wenshu company's products will not only be in China in the future, but will also go global!”
"The third point is about the pricing of the water.”
"Beautifying water is not a long-term consumable, and its effects are amazing. It's impossible to set a low price.”
"So I did a lot of market research. There are roughly three types of water that use beauty water.”
" First, your skin is very fair. I want something even fairer. This kind of water obviously doesn't need seven bottles of water. Two or even one bottle is enough. There was also a group of people with dark skin color who liked tanned skin. They were very dark and did not want to be too white. This plan was also suitable.”
"Second, people with slightly yellowish skin. White is not particularly white, and black is not exactly black. This kind of people probably need 4-5 bottles of water.”
"Third, people with very dark skin. If this kind of people want to turn white, they need a full set of seven needles.”
"However, the most taboo in making products is to be neither up nor down, so we will introduce two sets of boxes and remove the middle plan.”
"The first type, two sets, priced at 9800 yuan.”
"The second type, seven packs, priced at 29800 yuan.”
According to the calculation of a single bottle, a two-bottle bottle was more expensive than a seven-bottle.
This was also a marketing tactic.
However, at this moment, the executives looked at each other and discussed animatedly. After all, this price was a little high.
Zhang Yu seemed to have expected everyone's reaction. He did not say anything and picked up the teacup to take a sip of water.
A slightly plump woman in her forties pondered for a moment before saying,"Director Zhang, isn't this price a little too expensive? It wouldn't be a big problem if it was a high-end product, but didn't our strategy say that it was a common product?”
Zhang Yu glanced at him. It was the marketing director, Xue Xiaoliang. He smiled faintly."President Xue, I believe everyone here has this question.”
"First of all, the consumption of the people will be upgraded. In the future, the consumption power of young people will increase. Although the price of the product is a little expensive, it is still within the acceptable range.”
"As of this year, the average life expectancy in our country is 78.6 years old. We'll calculate it as 78 years old, and the average age of cosmetics consumption is 34 years old.”
"Our products are permanent. On average, our products can last for 44 years. In other words, users who buy two packs will only spend 0.61 yuan a day.”
"And the user who buys seven packs only spends 1.85 yuan a day. Was it expensive? It's not expensive."
"And I've already discussed it with the major banks. Our product supports all major credit cards to have one-year interest-free installments. 0.5% interest for three years."
"In other words, two bottles of 9800 yuan worth of products will cost 816.7 yuan per month if we pay in installments for a year. The three-year payment was 285.9 yuan per month.”
"As for the 29800 yuan for seven bottles of the product, it's 2,483.4 yuan per month for a year's installments. Three years in installments, 869.2 yuan per month.”
The company's executives were all excited now. This calculation had indeed solved the problem of the price of the product.
It was Director Xue from the marketing center who asked a question just now."President Zhang, what's the discount for our products to the supplier?”
Zhang Yu noticed Director Xue. As expected of the person in charge of the marketing center. He was very experienced in seeing problems and had a good grasp of the market. He was worthy of being nurtured.
"Everyone knows that the discounts of international brands have always been high. The discounts provided to the sellers are about 30%.”
"In order to compete, domestic cosmetics usually give most of their profits to the seller, only 30% to 3.5% off. The better domestic manufacturers have a slightly higher discount, about 50%.”
"I think everyone here understands the profit of cosmetics. Between 30 to 50 times the cost, the profit of the product itself is already very high.”
"And some international brands have to increase their prices in China. Not only do they increase their prices, but they also increase their discounts. For example, the price of Ou Lianya is only three-quarters of ours overseas, or even lower. The discount overseas is also about 50%.”
"So our mission is to take down these foreign brands! Get the discount and price down! Make a good product that the whole world can afford!”
"So my decision is to prioritize the sellers who cooperate with us. The product discount will be permanently 50% off, and the sellers who join later will have a 40% discount!”
This was a discount that Zhang Yu had thought about for a long time. First of all, the profit of Meibai water was very high! Extremely high! The production cost of a bottle was about 0.6 yuan.
A large part of the reason was that the raw materials required for the Meibai water were too ordinary. The cheapest raw materials were less than 60 yuan per ton!
Of course, this was only the cost of raw materials. If the production equipment, staff wages, rent, water, electricity, and taxes were all added up, it would be much more, but it was still profitable!
A conservative estimate was that, excluding the discount factor and inventory factor, Zhang Yu's gross profit could reach more than 2,000 times the cost!
Ps: The author has worked in the beauty industry before. Some of these numbers are exaggerated, but most of them are true.
This book comes from：m.funovel.com。