Twenty years later, under the influence of foreign supermarkets, a large number of domestic supermarket giants emerged in China, such as Yonghui Supermarket, China Resources Vanguard, Hema Xiansheng, Red Flag Chain Supermarket, etc.
As the most populated country in the world, China's population was simply too large. There were more than a billion people, and the amount of money they needed to spend on food, clothing, and other aspects every day could be said to be massive.
Supermarkets were all-inclusive superstores. Basically, everything that one needed in daily life could be bought here.
In a fast-paced society, everyone would subconsciously save their time. If they could buy everything in one place, it would naturally be the best.
According to incomplete statistics, as of the end of 1819, there were as many as five million supermarkets, department stores, and convenience stores in China!
The two big cities, Beijing and Yue City, each had more than ten thousand supermarkets!
The total sales of the domestic supermarket industry was calculated in trillions!
What a terrifying piece of cake! If it was in 2019, Zhang Mu would definitely not want to go into the supermarket industry. The market had already been familiarized by others. Unless the later generation had strong capital like Boss Ma, they would not be able to do it.
But now was the first year of the domestic supermarket industry's development, so it was still not too late!
Many years later, the supermarket had completely entered the hearts of every Chinese. When everyone needed to buy a large amount of food or daily groceries, they would think of going to the supermarket.
When it came to supermarkets, the ones that left the deepest impression on everyone were the major foreign investors such as Walmart and Carrefour.
After all, they entered the market too early and had strong capital backing them up. It would be difficult for latecomers to catch up with them.
However, Carrefour, which was the earliest to enter the Chinese market, had only developed in China for two years. It was still developing in Guangdong Province. Would it really be able to develop in the future?
That might not be the case!
……
On the 18th of September, people who lived near Nanjing Road or came to Nanjing Road for shopping discovered something very interesting.
A banner hung on the first floor of a newly opened department store on Nanjing East Road, which was only a few hundred meters away from New World:
"Yes, I accidentally rented such a big shop, but I don't know what business I'm doing. I hope everyone can help me think about it.”
This was interesting. Although this newly built department store plaza was not as big as New World, the area of each floor was thousands of square meters.
Because of the bustling Nanjing Road in Shanghai, the rent was even more expensive. It was obvious that renting a floor of such a large area would cost at least a few million yuan a year. It was money that many office workers could not earn in ten lifetimes.
However, there was actually someone who rented such a big shop and did not know what to do. Could the person who rented the shop be an idiot?
Such a new thing couldn't be hidden in their hearts. Many people immediately told their relatives and friends about this new thing that they had encountered today. Almost everyone who heard this news couldn't believe it.
On the second day, many people came to Nanjing Road to see if there was really such a fool.
One spread to ten, ten spread to a hundred. In a few days, more than half of the people in Shanghai knew about this.
While more than half of the people in Shanghai were discussing animatedly, Zhang Mu invited Ding Sanshi to his office again.
"Mr. Stanley, I really didn't expect you to be ready to expand into a new industry so soon. Moreover, you've made such a big move!”
In the office, Ding Sanshi sighed and said,"
"Especially your publicity plan. It's really amazing. I really don't know what kind of brain could come up with such a powerful publicity plan. You only spent a few hundred yuan to put up a few banners and let half of the people in Shanghai know that someone is going to do business here soon.”
As the saying went, outsiders watch the show, while experts watch the tricks. It was the most appropriate way to describe the current situation.
Many people thought that people who rented such a big shop but didn't know what to do were really a little stupid.
There were also many people who knew that this was just a publicity plan for the shop. Didn't they see that it was being renovated in a hurry?
But no matter what, as long as most people heard about this matter, they would be curious. Those who had seen those banners with their own eyes would still remember it clearly.
Even after returning home, they were still discussing with others what kind of business they would do in the future after renting such a big place and paying such a high rent.
Invisible, it was an advertisement that left a deep impression on most of Shanghai. When Ding Sanshi found out that Zhang Mu was the one behind this, he was completely convinced!
"Alright, San Shi, we're not outsiders. Stop flattering me. I've called you here for serious business.”
Zhang Mu laughed and scolded,"
"As I said just now, I rented such a big shop to build a supermarket. I called you over this time to ask you something.”
"First of all, there's the problem of the cashier. Since I rented such a big shop, I definitely want to do it well and prepare to be in line with the international market, so a cashier system is very necessary.”
"Other than that, I also need a member management system. This member management system must be linked to the cashier system..."
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