"Let's go, there's a free cola collar in the east!”
"Hurry up. I heard that each person can only get one bottle. If you're late, there won't be any left!”
"Yeah, it just so happens that my kid has been clamoring to drink iced coke for the past two days. Now I don't have to buy it.”
Hmm?
After walking for a short while, Duan Qiong heard something from the people who passed by her in a hurry. She couldn't help but be shocked.
Free Coke?
Duan Qiong's family was in the beverage business, so he had a certain understanding of the domestic beverage market.
When it came to cola in the country, the most famous ones were Coca-Cola and Pepsi!
Jianlibao was so popular that China naturally had its own domestic cola, but in the past few years, it had been suppressed.
For example, Laoshan Coke, which appeared in the 50s, was once popular. In the 10 years from 1980 to 1990, Laoshan Coke had always been in short supply, producing 80 million tons a year!
However, due to a series of reasons, Laoshan Cola was acquired by Coca-Cola. Coca-Cola suppressed it and eventually shelved it.
In just a few years, Laoshan Cola disappeared from the eyes of the vast majority of people.
Tianfu Cola was also the only tonic beverage that was mainly made from Chinese herbal medicine. At its peak, Tianfu Cola was even designated as a national banquet drink!
However, after working with Pepsi in 1994, he was gradually sidelined and was also shelved in a very short period of time.
In just three years, many people had even forgotten about Tianfu Cola. They were completely used to the taste of Coca-Cola and Pepsi. When they wanted to drink cola, they were used to directly buying these two products.
In addition to Laoshan Cola and Tianfu Cola, Yinlu Cola, Shaolin Cola, and other cola brands were also acquired by Coca-Cola and Pepsi through acquisition, merger, and other methods. They were then sidelined and frozen to reduce some competitors.
This was only what Duan Qiong knew. If it was Zhang Mu, he would be even more aware that Fenhuang Cola, Happiness Cola, and Very Cola, which had yet to be listed, would also gradually decline in the long river of history.
The eight domestic cola brands had all failed in their competition with Coca-Cola and Pepsi.
More than ten years later, although Laoshan Cola, Tianfu Cola, and even Jianlibao had reappeared on the market, and some people would choose to consume them with feelings, their market share was very small, and their turnover was also very worrying.
Coca-Cola and Pepsi's approach could only be said to be a normal business competition as a company. Even if the methods were not particularly clean, they were all through proper methods, so no one could say anything wrong.
However, a country with a population of more than one billion did not have its own cola. It was still a pity and sad thing that 80% of the market was occupied by foreign companies.
"Could it be that Coca-Cola or Pepsi is here for publicity? If it's really them, how can our small factory compete with them..."
Duan Qiong's heart sank, and he suddenly had a bad feeling. He muttered to himself,"
"Even if it's not these two companies, we can't compete with Happiness Cola. The other party's factory is much bigger than ours, and they have the support of the government…"
Happiness Cola was a local company in Shanghai. It hadn't been around for long, so it definitely couldn't compete with Coca-Cola and Pepsi. However, the factory was set up in Shanghai, so there was no need to increase the transportation costs.
In other places, the Happiness Cola could not break into the market because its price could not be lowered too much. However, in the surrounding areas of Shanghai, the Happiness Cola still had a considerable market share.
Coca-Cola and Pepsi were sold for 2.5 yuan, while Happiness Cola was only sold for 2.0 yuan or even 1.8 yuan. The purchase price was also lower than Coca-Pepsi, so many small shops were more willing to buy some Happiness Cola to sell.
Not only were they cheap and easy to sell, but they could also earn a lot. They could also purchase the goods first and pay after selling them. There was no risk of overstocking.
Shanghai had a population of 12 million. Even if Happiness Cola could not expand, as long as it held on to the Shanghai market, it could maintain the normal operation of the factory and not incur losses.
He just didn't know how long the remaining Happiness Cola could last under the pressure of the Coca and Pepsi armies. In the near future, even the Shanghai market might not be able to withstand it…
It didn't take long for Duan Qiong to walk east from New World. He saw a group of people gathered at the entrance of a newly opened shopping mall.
"Don't push me, give me a bottle of Coke, I've been waiting in line for more than half an hour!”
"Give it to me first. I was here first!"
"What do you mean you guys came first? I've been waiting here since six in the morning. No matter what, you have to send it to me first!”
"Don't talk nonsense. The event only starts at eight o'clock. Who would believe you if you say you'll come at six?”
When there were too many people, it was easy to cause chaos. Many people who received cola ran to the side and drank it happily, or they were going to take it home and leave it for their children.
However, those who hadn't received their cola were unhappy. Although it was only around nine in the morning, the temperature was gradually rising. It was still fine in the shade, but it wasn't that hot when the wind blew.
But now, there were at least tens of thousands of people. It was almost to the point where people were squeezing and squeezing. No matter how strong the wind was, it could not stop the sweat from flowing.
When people were hot, they were easily irritated. Soon, some people who were close to each other started arguing.
When Duan Qiong came to the crowd, he saw that there seemed to be a dispute in front of him. At the same time, a middle-aged man in his thirties, wearing a white shirt and tie, who looked like a manager, stood on the table with a loudspeaker and shouted,"
"Everyone, don't push. Don't be anxious. Everyone will get cola and fans. Our supermarket has prepared a whole million cans of Pepsi.”
Duan Qiong didn't know what these people were thinking, but when she heard the word " one million cans," her heart skipped a beat.
One million cans, even if it was the purchase price, it would be more than one million, close to two million. It was more than the total turnover of her factory in a month!
How could she compete with the other party when they were taking out a million cans of drinks for the event? Was there a need to compete?
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]