At first, Zhang Mu didn't want to do this event, or rather, the event didn't plan to do so.
He had only asked the factory to order a batch of paper fans. They were in the shape of folding fans, but they could not be folded. On the fan surface was an advertisement for Red Flag Supermarket.
That's right, Zhang Mu named his supermarket 'Red Flag International Chain Supermarket.' Later on, Red Flag Supermarket was also one of the giants in the domestic supermarket industry, but it hadn't been established yet.
Red Flag was not unfamiliar to any Chinese. It was even carved into their bones. Using this word as the name of the supermarket could easily make people remember it deeply.
Although there were air-conditioners for sale in the market, there were very few people who bought them. It was too expensive!
The high price of a few thousand yuan was the annual salary of people living in small cities. Even in a city with one of the best wages in the country like Shanghai, it would take at least several months of salary to buy it.
In an era where televisions and fridges were not popular enough, only a small number of people used air conditioning. Most people still relied on electric fans and cattail leaf fans to cool down.
As for a fan, not only could many people use it, but they could also see the advertisement of Red Flag Supermarket when they used it. It was a very affordable activity product.
A few years ago, when Coca-Cola first returned to the Chinese market, buying a bottle of Coke and giving a balloon or a pair of chopsticks could attract a large number of consumers, let alone giving a fan. It was absolutely sincere!
Since it was an advertisement, the longer the fan was used, the better. Therefore, the quality had to keep up, and the price had to be higher.
The cost of each fan was about 80 cents. However, once the fans were distributed, they would be used for years of publicity. Zhang Mu would not be reluctant to spend this little money.
Therefore, Zhang Mu directly found the factory and ordered 100,000 fans at once. He worked overtime for a week before the factory finally delivered the goods.
The opening day of the supermarket was set to be the day after tomorrow. Zhang Mu did not wait until the opening day to do publicity. Instead, he held an event in advance to warm up.
However, the day before yesterday, the person in charge of Pepsi's Shanghai area suddenly came to Zhang Mu to discuss the issue of publicity.
After a series of negotiations, Pepsi-Cola finally gave the following conditions:
1. Pepsi-Cola would ship each 500ml bottle(330ml can to Red Flag at a price of 1.10 RMB per bottle and 80 RMB per bottle for 250ml. The capacity was different, but the price was the same. After all, the cost of packaging was higher.
1. Actually, Pepsi would unconditionally provide one million cans of Pepsi Cola as the "shelf fee" for Pepsi to Red Flag Supermarket Chain. Whether Red Flag Supermarket chose to sell the one million cans of Pepsi Cola or give them away as a gift, Pepsi Cola would not ask.
However, there was a prerequisite for these two conditions. After Red Flag Supermarket opened, Pepsi could not have fewer containers than Coke. At least, the number of containers on both sides had to be the same.
The ex-factory price of Pepsi and Coke was about 1.3 yuan per bottle. Now that Pepsi had lowered the price by 20 cents and even gave away a million cans of Coke for free, Zhang Mu naturally had no reason to refuse.
Pepsi had invested millions of yuan in the Shanghai market at once, and it might not be able to earn back in a year or even longer. However, things did not work that way.
First of all, putting aside the cost of cola, the increase in brand power could not be bought with a million yuan.
Looking at the scene outside, Zhang Mu said lightly,
"Pepsi Cola made a good move. Not only did Red Flag become popular by hosting this event, Pepsi Cola also became popular!"”
Hundreds of thousands of people were fighting for it crazily, and millions of people heard that Pepsi was holding an event. It was a good deal to spend only one million to get such a huge promotion!
After all, Pepsi had been having a hard time in China in recent years.
Among the local beverage companies, Jianlibao and Rising Sun were the two leading companies that occupied more than half of the domestic beverage market. There were also several Chinese companies in the cola industry.
The two companies had tried their best to push the cola companies to the edge, but their market share still did not increase much.
After all, Jianlibao and Rising Sun had annual sales of three billion yuan and two billion yuan respectively. Their sales had reached a terrifying five billion yuan!
How many drinks could China consume in a year?
After all, the market economy was still in place. Food was a problem in many places. The pressure of living in high-income cities was also very high. It was impossible to treat beverages as daily consumables like they would in 20 years.
The two colas were having a hard time, but Coca-Cola's situation was better. After all, Coca-Cola had entered the Chinese market as early as 70 years ago. In 1948, it even set an annual sales record of 1 million boxes of Coke.
Later, due to various reasons, Coca-Cola chose to withdraw from the Chinese market and only returned in 1979. Pepsi only entered the Chinese market in 1981.
Pepsi had always been suppressed by Coke in terms of marketing. Although the gap between the two sides was not very wide, Pepsi had always been on the weaker side.
However, there was one thing that was the same for the two companies. They both started from the big cities, which was different from Wahaha's later route of encircling the cities with the counties and villages.
Now, Coca-Cola had built a factory in Yanjing and occupied the Yanjing market. Pepsi had also built a factory in Shencheng and occupied the Guangdong market. Shanghai was temporarily occupied by Happiness Cola, but it would be taken over by both of them sooner or later.
In the entire China, Coca-Cola's market share was higher than Pepsi's. However, Pepsi had started operating in Shanghai ahead of schedule. It was uncertain who would win in the future…
At this moment, the phone on the table rang. Zhang Mu picked up the phone and said,
"Hello, I'm Zhang Mu."”
"Hello, Mr. Zhang. I'm the person in charge of Coca-Cola's southern China region..."
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]