"Open... Open a branch?"
Hearing Zhang Mu's instructions, both Qiu Zhongjie and Chen Yizhou were stunned.
When Zhang Mu said that he had something to arrange, they thought that he wanted them to do their work well in the next few days and strive for a new high in weekly and monthly turnover.
However, they did not expect that they would be asked to prepare for the opening of a branch. After all, today was only their first day of opening!
He had never heard of a supermarket opening a branch on the second day of its opening!
"Zhang... Mr. Stanley, isn't it a little too early to open a branch now?”
Qiu Zhongjie said hesitantly,
"Based on our sales today, it's possible to reach 100 million in sales this month. At the very least, we'll definitely reach 100 million in three months.”
"Other than the electrical appliances that can't be used as payment, we can at least save 50 million yuan. If we open a branch now, it won't affect our capital chain.”
"But Mr. Stanley, it's only the first day of our opening. We don't know what's going to happen next for the time being. It's a little too rash to open a branch now.”
" I personally think that opening a branch is not a problem, but we have to wait for some time and see what Walmart is doing. I also learned through some channels that Carrefour seems to be expanding into the Shanghai market…"
"Therefore, it's better not to touch the portion of the payment that we have suppressed for the time being…"
After Qiu Zhongjie finished speaking, Chen Yizhou also said,
"That's right, Chairman Zhang. I think what President Qiu said makes sense. We're in the early stages of our business. If we go up against Walmart now, the chances of winning are really hard to say.”
" Moreover, we have money now. We can develop anywhere we want. We don't have to compete with Walmart directly. We can open up other areas first and take the route of encircling the city from the countryside…"
"You two are too conservative."
Zhang Mu looked at the two of them and shook his head.
"Walmart and Carrefour are very strong and have extremely strong capital. They are both international retail giants, but you have to know that this is China, not a foreign country!”
"Carrefour only entered the Chinese market two years ago, and Walmart only came last year. What's there to be afraid of?”
"It's true that they have the capital support behind them, but it's precisely because of this that Walmart and Carrefour are far less flexible than us!”
"Besides, Carrefour wants to enter the Shanghai market? Even if they don't enter, we have to speed up the pace of development. Let them enter the Shanghai market and realize that the entire industry has been 'familiarized' by us!”
Taizu's tactic of 'encircling the city from the countryside' was very classic. Later on, Wahaha wanted to enter the beverage market and adopted this policy after launching Very Cola.
In the three years from 1998 to 2000, Wahaha sold its products crazily in various small cities, counties, and even towns. In just one year, it sold Coke to more than half of China.
Even in many counties and towns, if one wanted to drink cola, they could only choose very cola. Pepsi had placed its focus on the big cities.
However, after 2000, Pepsi and Coke occupied all the first-tier cities and began to infiltrate the lower channels. Uncommon Cola was utterly defeated and could not fight back in front of the two companies.
This was because from the very beginning, they had positioned their products as 'low-end' and did not build up their brand power. This made the vast majority of people feel that they were 'imposters.'
Everything was fine before the authentic products arrived. Feichang Cola was still selling well. However, once Pepsi's sales channel sank, it would be the end of Feichang Cola!
The tactics were good, but no matter how good the tactics were, they had to be combined with reality and executed at the right time.
Coca-Cola and Pepsi hadn't really developed in China yet, so Feichang Cola didn't dare to go head-on with them. Once they developed, how could they give you a way out?
Red Flag Supermarket and Feichang Cola were in a similar situation.
Walmart and Carrefour had yet to gain a firm foothold in China. They had not even entered many provincial capitals and first-tier cities.
If they chose to go to second-tier cities instead of competing with the other party for the market now, once the other party became familiar with the market in the future, Red Flag Supermarket would never be able to develop in first-tier cities.
By that time, the two superstores would have a firm foothold and would even start to develop in second-tier cities. Red Flag Supermarket would probably be in the same situation as Uncommon Cola, and would be completely defeated by the two superstores.
This was not what Zhang Mu wanted. The reason why he thought of launching a membership supermarket was not to cultivate customer loyalty, but to speed up the pace of development!
"You don't have to say anything else. I've already decided to open a branch. You just need to carry it out!”
Zhang Mu said,"
"But Old Qiu, I still have the same words. Don't limit your thinking by your experience at Carrefour. We are different from Carrefour and Walmart.”
"In terms of business model, we are also very different from the other party.”
"Just today, we already have more than 50,000 members. I believe that this number will reach 100,000 soon. The membership fee of 100,000 members for a year is enough to open a supermarket, right?”
Zhang Mu acted arbitrarily and resolutely. Qiu Zhongjie and Chen Yizhou did not have any objections. After all, the supermarket was solely owned by Zhang Mu, and they were only working for him.
However, the leader did not care about their opinions at all. The two of them still felt a little uncomfortable.
However, Zhang Mu's words made the discomfort in their hearts disappear instantly. Even Qiu Zhongjie, who reacted faster, was instantly filled with excitement.
"Five…Fifty thousand? More than 50,000 people bought our membership cards today?”
The report had just been sent over, and the two of them had yet to look at it. Now that they heard the number, Qiu Zhongjie said excitedly,
"I almost forgot about this. Mr. Stanley, you're right! We can open a new shop by selling membership cards! As long as he sold 100,000 membership cards, he could open a branch of the same size in a year's time!”
"Although this sum of money will have to be temporarily withdrawn from the loan, with the membership fee as a stable source, it can be said that there is no risk. Let alone withdrawing 10 million, even 30 million or even 40 million is not a problem!”
"Moreover, after we open a branch, we can also sell members. Our reach will be wider, and our turnover will be higher.”
The more he spoke, the more excited he became. Qiu Zhongjie even began to imagine that after opening a branch in the Bund in a few days, he would also sell a lot of membership cards.
Then, with the continuous income from these membership cards, he would draw some money from the turnover again to open a new shop and sell the membership cards again!
With this repetition, it seemed like it wouldn't be long before Red Flag Supermarket bloomed everywhere and opened countless branches!!
This book comes from：m.funovel.com。