Great Tang God-level inventor
30 Modern Marketing Techniques

Duke Wen R

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The next day, Li Wufeng and Liu Siying entered Chang 'an City again while the city was in an uproar.

This time, he and Liu Siying had come to see the progress of the Drunken Immortal Restaurant. Although it was all designed by him, Liu Siying, as his wife, naturally had to come and see.

When they arrived at the restaurant, they saw that the sign of the "Drunken Immortal Restaurant" had already been taken down. Dozens of craftsmen were currently repairing and chiseling.

The renovation plan was designed by Li Wufeng in advance. Every part was designed according to the five-star hotel in the future. He wanted to run this restaurant according to his own ideas.

"Third Young Master."

When Li Donghai saw him, he quickly bowed.

If it wasn't for Li Wufeng, he would still be a small craftsman. Now, he would be the supervisor of the craftsman.

"Donghai, thank you for your hard work."

Li Wufeng looked at Li Donghai and said. He didn't have much time, so he could only let Li Donghai keep an eye on him in the city.

"It's not hard, this is what I should do. If it wasn't for Young Master, how could this subordinate find my value?”

Li Donghai said excitedly. He had never thought that he would command so many people in the past. This made him feel extremely happy.

Moreover, Li Wufeng had even raised his salary by five times, making Li Donghai work even harder.

"Donghai, how's the renovation of our Drunken Immortal Restaurant coming along?”

Li Wufeng looked at it and said.

"The progress is very smooth. Everything is going according to Young Master's prior arrangements. We can open in three days.”

" Young Master," Li Donghai said happily," according to your plan, the first floor will be a public restaurant, the second floor will be a private room, and the third floor will be a VIP room. However, Young Master, you haven't said what the fourth and fifth floors will be used for?"”

"The fourth and fifth floors are called Wealth and Talent.”

"Rich and talented?"

Liu Siying was also watching the construction of the Drunken Immortal Restaurant. She frowned and said,"What is the meaning of this?"

"The fourth and fifth floors must be mysterious. It had to be decorated magnificently and become the most high-end banquet venue in Chang 'an. We have to put on some gimmicks, such as a golden banquet or a shark fin banquet. In short, the higher the standard, the better. As for the price, naturally, the higher the better. He had to raise his reputation. He wanted everyone in the world to feel that it was the most glorious thing to be able to eat on the fourth and fifth floors.”

Liu Siying understood a little. This was the effect of advertising."Then who can go up to the fourth and fifth floors?”

"As the name suggests, wealth and talent are not only rich, but also expensive. In other words, not only do you have to be rich, but you also have to have power. Such a person could go up to the fourth and fifth floors. As for who went up to the fourth and fifth floors, naturally, the richer they were, the higher the floor.”

Li Wufeng pretended to be mysterious.

"Then how do you explain the word talent?”

Xiao Cui wrinkled her delicate nose and asked.

"Talent is even simpler. Aren't there many talented people in our Great Tang? When the time comes, I will write a few more couplets. As long as any of the scholars can match the second half of the couplet, we will invite them upstairs for free. The higher the floor, didn't this mean that he was more talented? In this way, our reputation will be greatly improved, and all scholars will be proud to be able to go up to the fourth and fifth floors. But not everyone can go up, so they have to take care of our business downstairs. This was called taking care of both the upper and lower levels without delaying.”

"Wow, son-in-law, you're so cunning! Then you must come up with a more difficult couplet. Don't let everyone go up.”

Lingshan covered her mouth as she giggled.

"Of course. I have plenty of ink in my stomach.”

Li Wufeng bragged shamelessly," Why not? Why don't you try?"

Liu Siying saw that Li Wufeng was feeling smug under the gazes of the two little girls. She couldn't help but snort coldly. It seemed like her confidant was about to be conquered by Li Wufeng.

"By the way, Donghai, how are the promotional coupons I asked you to get last time?”

"Everything is done according to Young Master's instructions. Each of the coupons has our seal stamped on it so that it can be effective. However, Young Master, is this promotion really as useful as you say?”

"Donghai, don't underestimate this promotion. This is a very successful marketing method. Take the promotional coupons I asked you to get for example. A bowl of wonton is three wens, and a cherry dumpling is five wens. The two together are eight copper coins. But if you use our coupon, you can buy both of them at the same time for only six copper coins. On the surface, we've earned less, but that's not the case.”

"It turns out that if he only wants to buy wontons, he must also buy cherry dumplings. Since he only bought cherry dumplings, he had to buy wontons too. In other words, they originally only wanted to spend three wens, but now they had to spend six wens.”

"This way, our unit price seems to have decreased, but the sales have increased. We will only earn more than before. Everyone thought that they were the ones who had gotten a bargain, but in reality, the ones who had gotten a bargain were us.”

This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]

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