Advertising planning was a major skill, and there were many sub-skills below it.
As for Zhang Ze's advertising planning, he was at the beginner stage.
This also meant that Zhang Ze had a certain understanding of advertising planning. He could barely be considered a beginner. However, what he knew was extremely superficial.
If he wanted to level up his advertising planning skill, it was not like he could level it up to intermediate level with two or three all-purpose points.
At the entry-level of advertising planning, the area where he could add points was gray, which meant that he could not add points for the time being.
If he wanted to add points, he had to first add points to the skills related to advertising planning. Only then would he be able to upgrade his advertising plan to beginner or intermediate level.
However, it had to be said that even among the sub-skills, there were still some small skills. This meant that he had to add points layer by layer to increase the level of the overall advertising planning.
For example, in a complete advertising plan, there were sub-skills such as market research, advertising positioning, creative production, advertising media arrangements, effect measurement arrangements, and so on.
Yes, that's right. This market research was also considered a sub-skill.
This skill was really profound.
For example, Zhang Ze wanted to develop an advertising plan for a certain product. Then he could specify this product to activate the market research skill. This market research skill would consume Zhang Ze's spiritual energy to automatically detect and investigate within a certain range. Then, a data would be obtained. This data mainly referred to whether the product was accepted by the people within the specified range, and what percentage of the people would be able to accept it. Thus, a rough raw data would be obtained. This was equivalent to obtaining the raw data of a potential consumer group.
Of course, this data would also be affected by other factors, such as price, the needs of the people in the designated area, and other factors.
One had to know that acceptance did not equate to demand, and demand did not equate to purchasing power. With purchasing power, one did not necessarily have to buy your product. In any case, there would be other data that would be obtained layer by layer.
Therefore, data was just data. In reality, it was definitely not possible to achieve the share of this data. Such data could only be used as a reference.
This was the same principle even if someone personally did such market research.
The scope of the market survey was related to Zhang Ze's spiritual power, and the number of data obtained was related to the level of the market survey.
After all, market research wasn't limited to just one type of data. It was multi-dimensional and comprehensive. The higher the level of the market research skill, the more different data items could be investigated.
……
In addition, the sub-skill of market research also contained some other small skills.
However, many small skills were interlinked with other major skills.
Let me give you a simple example. If a person wanted to conduct market research, he definitely needed a certain amount of eloquence. If he couldn't even speak clearly, how could he communicate with others? How to do market research?
Therefore, there was a sub-skill called eloquence.
And in another major skill that had nothing to do with advertising planning.
For example, there must be an eloquence skill under language. If his eloquence skill in language was upgraded to the advanced level, then his eloquence skill in advertising planning would also be the advanced level. There was no need to add additional points.
And this eloquence skill actually involved many major skills. This skill could also be understood as a public sub-skill.
However, it was important to note that even if it was an advanced eloquence skill, it would be limited by various general skills. It was not like adding points to eloquence would make you eloquent.
For example, this person was very eloquent, but he was only familiar with football. If this person was asked to commentate basketball, he might be at a loss. No matter how eloquent he was, he would be speechless.
This was the truth.
If Liu Xian wanted to upgrade his advertising planning skill to beginner or intermediate level now, he would need too many all-purpose points. It was not possible for the time being.
However, there was no need for that.
This was because a complete advertising plan was not completed by one person alone.
For example, there would be specialized people to conduct market research. Zhang Ze didn't even need to add points to this to avoid wasting the group leader's skill points.
Advertising, advertising, advertising planning was for advertising.
What was the core of an advertisement?
It was advertising creativity!
Therefore, if he wanted to make a name for himself in the advertising industry, he had to have the ability to create advertisements.
Of course, even the sub-skill of advertising creativity was not simple. There were many other sub-skills below it.
A good and successful advertising idea did not come out of thin air. It required a vast amount of knowledge. Only after combining it could one have a flash of inspiration and come up with a good advertising idea.
Therefore, advertising creativity contained a lot of knowledge and skills.
For example, economics, aesthetics, news, psychology, statistics, literature, and so on.
Here, one might say, Heavens! An advertisement idea actually required so much knowledge? One had to know that every subject was extremely profound and there was no end to learning. How could he learn all of them?
Indeed, advertising creativity required a lot of knowledge in order to obtain better advertising creativity. But in reality, there was no need for that.
This was because most people already knew a portion of these subjects, even if they didn't have group master all-purpose points like Zhang Ze. This person would actually come into contact with this knowledge all his life. Their subjects might have long been at the advanced or master level.
The creativity of an advertisement did involve a lot of knowledge, but not much was actually used. Sometimes, all it took was a flash of inspiration to get a perfect advertisement idea.
As for Zhang Ze, hehe, I'm sorry, but his advertising creativity has actually reached a high level! He did not need to add any points. This was already an advanced level. In other words, his various subjects weren't all of them, but a portion of them. They were also advanced without adding points.
This was not strange. Wasn't a university known as an institution of higher learning? Wasn't the knowledge that a university graduate had learned advanced?
If one could see Guan Xinjing's attributes, then one would see that her advertising creativity was already at the master level.
However, advertising creativity didn't mean that you could come up with a perfect advertising idea just because you were a master of advertising planning.
But Zhang Ze could.
This was because he could use a certain amount of spiritual energy and all-purpose points to directly obtain a perfect advertising idea for a certain product.
Now, when Zhang Ze learned of this situation, he began to float.
So this was how life was reversed.
Come on, who wants to be an advertisement? I can come up with a perfect advertisement idea right now!
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