"Mm. Zhang Ze, since you're Xinjing's boyfriend, we're not outsiders anymore. Everything can be discussed. Sit down first.”Uncle Ming had a good impression of Zhang Ze. He was a very clean boy, well-mannered, and polite. He looked quite compatible with Guan Jing.
"Young man, how did you meet Xinjing? We've never heard of a boyfriend appearing out of nowhere. Hehe, please forgive my curiosity. After all, I treat Xinjing as a junior. I know Xinjing's personality. She's someone who pursues perfection in everything. If you don't have any ability, it'll definitely be difficult for you to enter her eyes. She said that you're also an advertising person, right? A newcomer can be considered an advertising person. It just so happens that I, Aunt Hua, accepted a notice some time ago. The specific advertising idea hasn't been decided yet. Although I have a certain idea, it doesn't feel too perfect. Why don't you help me take a look and give me some suggestions?”Aunt Hua was very direct. She wanted to test Zhang Ze on the spot.
Zhang Ze had just sat down and was picking up a cup of hot tea that was emitting a faint fragrance from the service girl. He wanted to taste the difference between the tea in this high-end clubhouse and other places.
However, when she heard Auntie Hua's words, she inhaled a breath of cold air and almost burned her mouth.
He hurriedly put down the hot tea and shook his head repeatedly."Aunt Hua, please spare me. How would a newbie like me dare to make a fool of myself in front of you advertising masters? What opinions? No, no, no…"
"Hehe, just take a look. Come, just take a look and give some advice.”
Aunt Hua really did not plan to let Zhang Ze off. She picked up a stack of A4 papers from her and handed it to Zhang Ze.
" I..." Zhang Ze looked at Guan Xinjing, who was sitting on the chair beside him, for help.
"Just take a look. Auntie Hua is flattering you now, do you know that? Do you think ordinary people can read Aunt Hua's advertising plan? Aunt Hua wants to see if you have the right to be taken care of by her. At this moment, Guan Xinjing was completely on Auntie Hua's side, as if she wasn't afraid that Zhang Ze would make a fool of himself.
Actually, she was doing it on purpose. She wanted to force Zhang Ze to show off his talent.
More than a year ago, Zhang Ze joined her company. At that time, she was only an intermediate advertising planner. After working with Zhang Ze for three months, she had gained a lot of inspiration from him. Because Zhang Ze, this guy, although he was usually lazy and didn't seem to care about anything, as long as he was forced to be serious, he would always have unexpected performances.
At that time, several advertisements were inspired by Zhang Ze. It was because of the success of those few advertisements that she became a senior advertising planner.
In addition, don't think that Guan Xinjing was just a temporary recruit. She grabbed Zhang Ze to be her shield and let Zhang Ze participate in this exchange gathering under the name of a newcomer in advertising. However, deep down, she didn't mind making Zhang Ze her real boyfriend. She even wanted to use the head of a newcomer in the advertising industry to pull Zhang Ze into the advertising industry.
He didn't know that if Zhang Ze hadn't agreed to help her, with his current personality, he might have immediately clarified that he wasn't a newcomer to the advertising industry. He was just an unemployed person.
"Zhang Ze, right? Just take a look. Actually, the two teachers have already discussed it just now. I also think that if we follow the plan of the two masters to make this advertisement, it will definitely be a great success.”Xiaofang, who was sitting next to Guan Xinjing, winked at him through Guan Xinjing and reminded Zhang Ze.
Zhang Ze quickly gave her a grateful look and gave her a thumbs up in his heart. This Xiaofang was a good person. This was a reminder to him that this advertisement plan was already perfect. He could not casually say anything. He only needed to agree and say that it was good.
Thinking of this, Zhang Ze's spirits were lifted. He respectfully took the advertising plan from Aunt Hua's hands.
This was an advertisement plan for a shampoo.
This, shampoo should also be considered a profitable industry. There were many types of shampoo, and new products would often appear. Some products were heavily advertised, but after a while, they could not be found anymore.
This was an industry that was constantly being pushed out and eliminated.
The order Auntie Hua received was for a new product.
Zhang took a rough look at the advertising plan.
Although Zhang Ze didn't really understand, he felt that this advertising plan was already very good. If they followed this advertisement, it would definitely become a trend in a short period of time, attracting people to try to buy this product.
If Zhang Ze really wanted to say it, he really couldn't say it was a matter of course.
While Zhang Ze was reading, Guan Xinjing gestured to Aunt Hua. She also took the photos that Zhang Ze had read and nodded as she looked at them.
"Very good. There are almost no flaws. As expected of a senior. This move is extraordinary.”Zhang put down the last piece of paper and said with a serious expression,"After seeing Aunt Hua's advertising plan, I was suddenly shocked. It turns out that advertising plans can be done to such a perfect extent. I've learned my lesson."
"Xinjing, your little boyfriend is a little dishonest. This sounded like flattery and an excuse. Aunt Hua, I'm very dissatisfied." Aunt Hua was not satisfied with Zhang Ze's compliment. Her noble face turned solemn and she said,"There's no such thing as a perfect advertising plan in this world. Hurry up and tell me what you really think.”
"Ah?" Zhang Ze really wanted to raise his hands in surrender. He was a little dumbfounded. This…did he have to pick on her?
Guan Xinjing covered her mouth and snickered, but she did not smooth things over for Zhang Ze. She also wanted to know what different ideas Zhang Ze could come up with.
Zhang Ze scratched his head and said,""If you really want me to say something, it's that this advertising plan seems to be too perfect. It seems that it can capture this market in one fell swoop. It will be advertised on television, the Internet, new media, hard advertising, and so on. It will create an eyeball economy. In a short period of time, it seems that everyone knows about this product and will buy it. Such an advertisement investment should be relatively large, right? But in reality, we all know that there are so many similar products now. No matter how the advertisement is done, it's impossible to occupy the market. The consumers nowadays were not as easy to fool as they used to be. The advertisement could indeed attract their attention, but the most important thing was the quality of the product. They will shop around and choose the most suitable and useful products from the many products in the market…"
"I feel that the target market is not clear. This is a new product. Without going through the test of the market, we won't know how the market will accept it. If one had to use eyeballs to make consumers pay, then one had to choose which type of consumers would be guided by these advertisements to spend money. The advertising target would be targeted at this type of consumers to make the advertising plan.”
……
Everyone was stunned. They really didn't expect Zhang Ze to say such a thing.
This book comes from：m.funovel.com。