What Zhang Ze said was really Aunt Hua, Uncle Ming, and Xiaofang, who had participated in the discussion. Even Guan Jing, who had just read the advertisement plan, did not consider the problem.
Perhaps they had never considered the entire advertising plan from Zhang Ze's perspective.
To them, the sponsor had spent money to hire them to advertise for them. Then, they naturally had to think about the benefits of the sponsor and come up with the most perfect advertising plan.
They believed that as long as they showed this advertising plan to the sponsor, the sponsor would definitely be very satisfied because this advertising plan was indeed equivalent to an all-channel advertisement. He really had the momentum of catching all the consumers in one go.
As a financial backer, unless they were short of money, they would invest in advertisements according to this advertising budget because this was what they wanted. They wanted to get all the consumers and earn all the money.
To be able to hire a master of advertising like Aunt Hua as a financial backer, was he a poor person? If Zhang Ze didn't say so, then Auntie Hua would take this advertisement plan to show it to the sponsor.
Of course, if the sponsor used this kind of advertising investment to advertise, he would definitely be successful in the early stages. In the end, he would definitely make a profit, but it was impossible for him to make a big profit. But even so, this advertising plan was definitely considered a success.
As Zhang Ze spoke, he realized that these people were all staring at him. He quickly stopped the topic and asked carefully,"What's wrong? Am I wrong?"
"No, you said it very well and very insightful. Then can you tell me, hmm, ask for your advice? Why do you think this advertising plan is more suitable for targeted advertising to a portion of consumers?”Aunt Hua came back to her senses and asked Zhang Ze seriously.
"Yeah, the advertisements for shampoo nowadays are all similar. Rich investors like this kind of advertising model. No matter what the final result is, at least they can make their products famous from the beginning.”"What do you think?" Uncle Ming interrupted.”
Zhang Ze scratched his head and looked at Guan Xinjing. Seeing her nod encouragingly at him, Zhang Ze continued,"In our advertising industry, advertising is naturally the most important. To merchants, advertising is a very important means for them to open up their products for sale. However, don't forget that if a good advertisement idea is the core of an advertisement plan, then the quality of the product is the core cornerstone of the advertisement plan. I don't care how good or beautiful your advertisement is, but the most basic thing is that the quality of the product has to be excellent.”
"In the category of shampoo. There was already a mature market. In this market, there were some branded products that had been standing firm for decades. From product development to production to packaging, to advertising and sales, to revenue, they were basically the best. Every new product was a challenge to them. If the advertisements were done well, it would indeed have a certain impact on them. However, the key point was that, let alone the problem of consumers 'habitual consumption, could the quality of their products really surpass those of high-end brands? I don't think so!"
It was hard to say which shampoo was better. However, a brand was a brand. Even if there was a certain psychological effect in this, it was good. When people bought and used a new product, they would definitely compare it with the brand they were used to. If it was really good, they would only say that it was similar to a certain brand. But what if it was not good? Then, the reputation would immediately form a contrast. At least, those who had used it would not buy it a second time.
And very innocently, this so-called 'not good' was actually just not good compared to those branded products. In reality, it might not be that bad.
For a new product, if the advertisement was too loud, consumers would definitely compare the new product with the original brand. Once they realized that it did not meet their expectations, they would definitely not pay for this new product.
Unless the new product was really good and the follow-up research and development could keep up, it would at most become popular and then be drowned in the sea of countless new and old products.
"Auntie Hua should have used the new product, right? If there is a gap with those branded products, then it is more suitable to target the middle and low-end market. Focus on advertising in small and medium-sized cities and towns. Make some fuss about the price, and it will be a long-term stream…"
Sigh, speaking of shampoo, Zhang Ze really missed the Seven Day Incense when he was young. It was cheap and easy to use…
"Well said. I didn't expect the young man to have such an understanding. Xinjing, you have good taste. How about it? If you're willing, why don't you let him come to Shanghai and join my advertising studio? I don't dare to say anything else, but three years later, Aunt Hua will definitely make him a high-level advertising planner.”
Aunt Hua could not hide her admiration for Zhang Ze and actually tried to poach Guan Xinjing's woman. Of course, she mistakenly thought that Zhang Ze was working with Guan Xinjing.
"Hey, kid, it's the same if you work with me. Two years, I can make you a high-level advertising planner in two years.”Uncle Ming actually wanted to fight with Aunt Hua for her.
" Aunt Hua, Uncle Ming…" Guan Xinjing was a little moved."It would be best if he has your care. What's there to be reluctant about? But…"
Guan Xinjing turned to look at Zhang Ze, her eyes filled with anticipation. If Zhang Ze was also willing, it would mean that Zhang Ze would become a member of the advertising industry. With the support and supervision of Aunt Hua and Uncle Ming, he would have to work hard.
Zhang Ze was so frightened that he almost jumped up. He quickly raised his hands in surrender."Ah, don't, don't…Aunt Hua, Uncle Ming, it's my honor to be able to work with you. I can't wait, but I can't bear to leave you…Yes, Jing Jing, I can't bear to leave you.”
Zhang Ze had no choice but to bite the bullet and let them misunderstand that he was working for Guan Xinjing.
"Are you really unwilling?"
"I really can't bear to!" Zhang Ze insisted that he could not bear to leave Guan Xinjing and firmly rejected Aunt Hua and Uncle Ming's questions in unison.
"Alright then…"
Aunt Hua and Uncle Ming looked disappointed.
Talents were hard to come by. As long as it was a talent that they liked, they would want to take him under their wing.
"Xinjing, Aunt Hua, Uncle Ming…what are you guys talking about?”
At this time, George and Yang Li came over with a few others.
After everyone greeted each other, Aunt Hua took back her advertising plan and took out a small notebook to write something down. Then, she tore it up and rewrote it. After writing it, he handed it to Zhang Ze.
"Zhang Ze, what you said just now can be considered an advertisement idea. Auntie Hua plans to use your suggestion to redo this advertisement plan. I originally planned to let you complete it together, but since you're not willing to come to Auntie Hua's studio, I'll take this as payment for using your creativity. Don't think it's too little."
Zhang Ze didn't know what to say at first, but when he received it, he realized that it was a check for 200,000 yuan.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]