When Zhang Ze finished speaking, not only Gu Dasheng and the advertising staff around him, but even Uncle Ming and Aunt Hua were a little stunned. They really couldn't figure out why this word was worth a million.
"Are you crazy about money?" " If the advertising idea you're talking about is just that," Gu Dasheng said angrily," then I definitely won't accept it. Therefore, I can't give you this one million yuan for nothing."”
At this moment, Zhang Ze's body swayed, and his face was a little pale. He quickly sat down.
Of course, his expression still maintained his arrogance.
This was the reaction of Zhang Ze using the advanced advertising creativity skill, which had consumed too much mental energy.
Zhang Ze had lost 80 points of his 120 points of spiritual energy, leaving only 40 points. This made him feel extremely exhausted. It was as if his eyelids were about to close, and he would fall asleep as soon as he closed them.
However, Zhang Ze still gritted his teeth and persevered, not letting himself show any signs of fatigue.
After he sat down, he said calmly,"That's why you can only be a financial backer, not an advertising person. If you could understand the word " luxury ", then you wouldn't need to ask others for advertising ideas. You only needed to advertise according to your own ideas to achieve the best advertising effect. As for you guys, if you can think of the idea of the word Hao, then you'll earn the money. Boss Gu won't have to come to me to ask for this advertisement idea.”
"Alright, don't keep me in suspense. Tell me, what does the creativity of the word 'Hao' mean?”Guan Xinjing didn't know Zhang Ze's current situation, but she also wanted to know the meaning of Zhang Ze's confident words as soon as possible.
Zhang grabbed a document that Gu Dasheng was asking for advertising ideas and threw it on the table."Boss Gu's business mind is still not bad. He opened up another road and the jewelry company turned to focus on gold jewelry. He is preparing to launch a new batch of gold jewelry. This gold jewelry market was actually quite promising.”
"However, have you ever thought about it? You and all the other advertising people here will probably think that gold represents nobility. Therefore, you will try your best to highlight the nobility of these gold jewelry. You will try your best to brag about how exquisite these gold jewelry are. Each of them has been designed with unique ingenuity and was made by a certain jewelry master. You will even think about putting a label on each type of gold jewelry. This is the style used by the royal nobles of a certain dynasty. That one was copied according to a certain legend, exactly the same as the one in the legend…and so on.”
"Hehe, in terms of beauty, no matter what you do, can it compare to those diamond jewelry? Compared to those rare pearl jewelry? On the degree of legend again, how can it be compared with Hetian Meiyu? Can you get jade? Gold jewelry was not as competitive as diamonds and jade. You guys have probably been thinking about the wrong thing from the beginning.”
Hearing Zhang Ze's words, everyone present nodded thoughtfully. That seemed to be the case. That was what they were thinking.
However, what else could he think about selling jewelry? What did Zhang Ze mean by 'hao'?
"As I said, it's very simple.”"What are the benefits of gold?" Zhang Ze continued. The first was to preserve its value. It was a hard currency that was commonly used in the world. No matter who held it, its value could be guaranteed. Therefore, it did not prevent everyone from holding it. Secondly, since ancient times, gold has always been precious. Take note that it is precious, not noble. This was something that even ordinary people knew. Gold was precious. As for whether it was noble or not, that would depend on everyone's opinion. Thirdly, everyone liked gold. Who didn't like gold?”
"In summary, especially the third point, everyone likes gold. I guess there really won't be anyone who doesn't like it, right? However, the world had developed differently now, and the era was different from the ancient times. Nowadays, one didn't even need to bring cash when they went out. One smartphone could travel the world. No matter how precious gold was, no one would carry a piece of gold with them at all times, right?”
"Then look again. In this era, people's ideologies are ahead of their time. Everyone likes to show off. He would show off everything, even a meal or a dish, on his WeChat Moments. Everyone liked to show off their cats, dogs, and even their girlfriends. Showing off her man's stupidity would make others envious and jealous. But ultimately, everyone liked to show off their luxury. They wanted to show off their luxurious villas, luxury cars, luxurious meals, and luxurious drinks to show off their superiority. And gold was the best thing for people to show off their wealth.”
When Zhang Ze said this, he pointed at Gu Dasheng and the customers who were indeed wearing some gold jewelry.
"Wearing gold jewelry is not only limited to showing off in your WeChat Moments, but you can also show off your nouveau riche sense at any time. Just like Boss Gu, wearing such a big and thick necklace, was she very beautiful? No, it was not beautiful at all. Instead, it looked tacky and unbearably vulgar. But so what? I'm just a layman. I have nothing but money! If you had money, you would have to buy a gold necklace that was this big and thick to show off. I just want to tell everyone clearly that I'm a tycoon, that's how I am!”
After Zhang Ze finished speaking, he looked at Gu Dasheng and said,"Do you understand now? Gold jewelry was not about its taste. Let's not talk about its exquisiteness, but its extravagance! Everyone knew that gold was precious. Wearing a thick and big gold necklace, he was a tycoon! I'm rich! Gold was synonymous with nouveau riche. Otherwise, how could it be called nouveau riche gold? No matter if he was really rich or not, no matter what, he would wear one. Even if he was not doing well, others would say that he was rich if he wore a big gold necklace!”
Gu Dasheng looked at the gold necklace on his chest. His eyes lit up and he couldn't help but puff out his chest.
Pa, pa, pa…
Uncle Ming and Aunt Hua smiled at Zhang Ze and clapped.
Following that, someone gave Zhang Ze a round of applause.
Indeed, the creative idea of this advertisement was the essence of advertising for the sale of gold jewelry. It seemed very simple, but there were so many people present. They had never thought of considering the problem from this perspective.
At this moment, those advertising people who had been greeted by Pang Yong started to wonder if Zhang Ze was really that untalented and unethical. The truth was right in front of them. They had no choice but to be impressed by Zhang Ze's talent, so they gave him a round of applause.
Applause meant recognition.
Gu Dasheng was quite straightforward. He had promised Du Feiyu that he would help suppress Zhang Ze, but he was indeed looking for an advertisement idea that suited him.
Without saying anything else, he waved his hand and wrote a cash check for a million yuan before handing it to Zhang Ze respectfully.
This book comes from：m.funovel.com。