To outsiders, there might not be much difference between filming a movie and filming an advertisement.
However, in the eyes of the people in the industry, the difference between the two was actually very big.
Especially the lines.
The lines of the movie were smooth and used to promote the development of the plot.
But advertisements were different.
The lines of the advertisement should be as concise as possible, and it would be best if it could leave a deep impression on people.
Furthermore,
Don't think that filming advertisements is lower than filming movies.
Sometimes, the machines used to shoot advertisements were even more expensive than the machines used to shoot movies.
Chu Feng and Teacher Little Sa followed the staff into the elevator.
The 16th floor of the TV station's headquarters building was a place dedicated to shooting advertisements. There were many indoor studios built.
Next, the two of them were going to complete the advertisement shooting here.
"Teacher Chu Feng, have you memorized the lines?”
The director of the commercial was a middle-aged man in a windbreaker.
"I'll remember everything."
Chu Feng had already memorized all the lines after flipping through the script.
In fact, he did not have many lines at all, only four or five.
Moreover, there were two sentences that were used as the tone words 'uh-huh' and 'ah'.
"Where's Teacher Saka?"
The director shifted his gaze to Sabei Ning.
"Director Wang, I have no problem with it either. I know my lines like the back of my hand.”
Little Sa had a good memory. After all, she was a top student who graduated from Peking University.
"Well, if there are no problems, let's rehearse your scene and go through the motions first.”
Director Wang said as he got the cameraman and lighting technician to their positions.
Immediately after, Chu Feng and Little Sa entered the filming area.
Next, Director Wang began directing.
Although it was a ten-minute scene, it had to be edited into 90S. This was how advertisements were. They could not take up too much of the television station's time.
A scene was played out.
Director Wang's brows were tightly knitted together.
Sabei Ning panicked. His main job was to host, not to be a professional actor.
When he was performing just now, he could feel his own poor acting skills.
He couldn't be compared to the Hundred Flowers Movie King Chu Feng at all.
But unexpectedly, Director Wang didn't blame Sabei Ning. Instead, he locked his gaze on Chu Feng.
"Director, is there a problem with my performance?”
Chu Feng scratched his head and felt strange.
Logically speaking, there was nothing wrong with his performance just now. His acting skills were definitely natural and realistic.
Moreover, there were only two cameras in this scene. It was the simplest forward and backward. Chu Feng's positioning didn't make any mistakes and was perfect.
However-
"Teacher Chu Feng, uh…it is indeed your problem.”
Director Wang said hesitantly.
Sabei Ning was stunned. This director was not professional! Even a layman like him could feel Chu Feng's natural acting skills.
But then…
When Director Wang said the second half of his sentence, Sabei Ning really didn't know whether to cry or laugh.
"I'm sorry, Teacher Chu Feng. It's because your acting skills are too realistic and natural, and the advertisements we shoot require the actors 'acting skills not to be too realistic.”
"I suggest that you learn from Teacher Little Sa. Although his performance just now has a deep impression of acting, it meets the requirements for filming an advertisement.”
Sabei Ning didn't know whether to laugh or cry at Director Wang's words.
However, Chu Feng was completely confused. This was his first time shooting a commercial and he didn't understand the details at all.
"Director, why can't the actors 'acting be too realistic when filming the advertisement?”
Chu Feng couldn't help but ask. Director Wang pondered for a moment and explained in detail to Chu Feng.
It turned out,
The difference between an advertisement and a movie was the time.
Normally,
The length of a movie ranged from 60 minutes to 120 minutes.
Movies that were less than 60 minutes long were called short films.
A 60 - 90 minute movie was called a special movie.
A 90-to 120-minute movie was considered a normal movie.
However, if the movie was longer than 120 minutes, it would be considered a super-long movie.
Whether it was a short film or a long film, it required the actor's acting skills to be high enough to immerse the audience in the world of the movie and immerse them in the role.
Only in this way could the audience truly understand the meaning of the movie's performance.
However, the advertisement was the exact opposite.
The advertisement time was very short.
In a very short period of time, the audience could not immerse themselves in the advertisement, so the advertisement had to highlight the theme as soon as possible.
The advertising time was short, and if the actors 'performance was too realistic, it was easy for the audience to miss the theme of the advertisement.
This was also why most of the advertisements were very exaggerated.
For example, the most popular advertisement back then, the emergency syrup.
The advertisement was set in a large forest. A leopard was chasing a white-veiled girl. The girl ran and shouted, Why are you chasing me?
In the end, the leopard opened his mouth and said,"I want an emergency syrup…"
This was how advertisements were expressed. The only purpose of advertisements was to highlight the theme.
"Director, I understand what you mean.”
After a round of communication, Chu Feng, who had an extremely high level of comprehension, had already comprehended the key to shooting an advertisement.
That was, when filming, the theme had to be expressed, not the theme.
"Okay, let's try again."
Immediately after, Director Wang waved his hand and started the second shoot.
This time, it was for real, not a rehearsal.
"Mirror up!"
……
Ten minutes later.
“OK！”
The director reached out his hand in satisfaction and warmly held Chu Feng's hand.
"Teacher Chu Feng, it's been a pleasure working with you. Thank you for participating in the shooting of the public service advertisement. It's estimated that in half a month, all the television stations in Yangshi will take turns to broadcast this public service advertisement.”
" When that time comes, you and Teacher Sa might become the 'big stars' of the senior activity center. Haha…"
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]