On the most popular social media site in America, the top three most searched players in the NBA.
They were LeBlanc James, who had transferred to the Miami Heat and formed the three giants of the Heat.
The superstar of the Los Angeles Laker, Kobe Bryant!
And the rising star of China, Su Bai, who created the miracle of Freinos!
After Su Bai, there was no lack of star NBA players!
However, he was still the only rookie player in the top ten of the NBA's hot search list!
The higher-ups listed this data to tell their colleagues that Su Bai's influence in the basketball world was far beyond what people knew!
"I think we should sign Su Bai as soon as possible, or even let him endorse AJ.”
Soon, the project manager of the camp expressed his opinion.""We have every reason to believe that he has the ability to carry AJ!”
"I don't think AJ is enough!”
The head of the news department frowned.""As far as I know, Adidas is preparing to provide Su Bai with a signed sneaker contract, and it's a 7-year contract!”
Although the plan was for Su Bai to be the first AJ endorser in China and Asia, it was still not a big deal.
However, the signed sneakers contract from Adidas was undoubtedly of a higher grade!
In comparison, AJ's official endorsement was not competitive at all!
"Then we'll also choose to give Su Bai an autographed sneakers contract?”
The upper echelons hesitated for a moment.
It was important to note that Kobe, James, and Durant were the representatives of three generations of players.
And according to their positioning, they had already designed three different signature sneaker series.
If they gave Su Bai another autographed sneaker series, it would inevitably lead to competition from the same brand!
Su Bai was indeed very powerful and popular now.
However, could his sales and market appeal really compare to the three big shots, Kojandu?
This was obviously a huge question mark!
Compared to the hesitation on the part of the Nikes, the one on the part of Adidas was quite decisive.
On the second day after Su Bai defeated the denver nuggets and returned to Salt Lake City, they sent someone to the Energy Solution Center to discuss cooperation with Su Bai!
"Su, we're prepared to provide you with a long-term contract for autographed sneakers.”
Steve stern, head of adidas 'American region, said sincerely,""Sixty-two million dollars in seven years, an average of nearly nine million a year!”
It was a seven-year contract, signed sneakers, and an annual endorsement fee of nearly nine million dollars!
It had to be said that Adidas 'offer was indeed full of sincerity.
In the history of the NBA, LeBlanc James was the only rookie who had signed a shoe endorsement contract with an annual salary of more than 9 million!
Even the strong Kobe and Iverson had never had an endorsement contract with an annual salary of nearly 9 million!
But this was obviously not the price Su Bai wanted.
"I refuse this contract."
Su Bai smiled and handed the contract back to Steve Tern: "I believe that my value is far more than nine million dollars.”
"Su, are you serious?"
Su Bai's choice shocked his manager Prince.
The offer from Adidas was the highest annual salary, the highest total value, and the highest level contract, other than the one from nike, which had yet to make an offer!
Su Bai actually refused?
Why was this so?
"I've already guessed your choice.”
Steve stern was not surprised.""We've been paying attention to your performance since you were at Florenos State University.”
"Su, you are a young man with extraordinary wisdom, so we have also prepared a second offer contract.”
He took out another document from his briefcase and handed it to Su Bai: "Take a look. This might be the answer you want.”
Su Bai smiled when he saw the new contract.
As expected, Adidas was well-prepared and full of sincerity!
Compared to the hesitant Naike that hadn't made an offer yet, Su Bai had already given a high score to Adidas!
What he didn't expect was that the second adidas contract was actually a sharing agreement!
"The Adidas STAR program?”
Su Bai continued to read and soon understood.
Adidas wanted to create a brand new independent brand, just like their current Clover and the Air-Jordan series from Nikes!
And the protagonist of this star plan was Su Bai!
Adidas was preparing to create a brand new independent brand with Su Bai as the core, to compete with the AJ of Nikes in the field of basketball culture!
In other words, Su Bai was like Michael Jordan in this contract!
It had to be said that this adidas contract was indeed a little unexpected.
Furthermore, he was quite bold!
"There's no need to worry. We're just going to take a gamble.”
Seeing Su Bai hesitating, Steve Tern explained: "We have Kobe, James, Durant, and a bunch of All-Star players.”
"As for the celebrities under us, their competitiveness has already fallen behind.”
Indeed, Five Tigers, who had signed with Adidas: McGrady, Duncan, Billups, Arenas, and Garnett were now much weaker than the top three brands in the market.
"So, we are going to build a brand new brand with you as the core. Together with Derrick Rose and John Wall, we will launch a counterattack against nike!”
Speaking of this, Steve Tern was even a little excited."Su, when we first discovered you, we saw the element of counterattack in you.”
"This is a perfect fit for the main purpose of our STAR program.”
"Join us and work with us to challenge the dominance of the NBA!”
(I hope all readers will give me more flowers and tickets to support you. Thank you very much!)!!）
This book comes from：m.funovel.com。