In mid-September, just two weeks before the new season and the new preseason, NBA President Stern brought his assistant and the head of NBA international broadcasting to visit Mother Yang again.
This was his third time here.
That's right, the first time he came here was in 1985. He came here alone and waited in the cold wind for several hours before he got the chance to negotiate with Mother Yang's leader. As a result, in 1986, he played the 1985 NBA finals between the Celtics and the Laker.
In 1987, Mother Yang broadcasted the NBA All-Star Game and the NBA Finals. The NBA was gradually recognized by fans in China.
It was not until 1989 that Stern brought the person in charge of international broadcasting to visit again and finally signed the first official broadcasting contract with Mother Yang. It was free of charge.
After that, the Alliance would send a video to Mother Yang every week and play it for free.
From then on, the NBA gradually gained a name in the country, and the closed door gradually opened. Only then did the domestic fans know that basketball could be played like this and could be played so beautifully. Only then did they know how intense the competition between the Black and White Bulls was, and how interesting it was to watch. It also allowed countless people to get to know Old Black, who liked to stick his tongue out and would lead the Bulls to sweep the entire league in the future and win four championships.
Not only did the NBA gain a name in the country, but it also quickly gathered a group of fans thanks to Jordan. The broadcast of every Bulls game became a game that sports fans fought to watch. The NBA also began to expand crazily and enter the international arena.
This time, they were here again. They did not have to wait for hours in the cold wind.
Because summer had just passed and autumn was coming. The weather was only a little cooler, but not cold.
More importantly, with the previous two experiences, they did not have to wait too long. They quickly contacted Mother Yang.
"David, our broadcast contract hasn't expired yet. Why are you here this time?”
The leader of the Central Mother asked Stern after being translated.
Stern was no longer as nervous as he was when he first came. He was more like a successful person. He was elegant and spoke with confidence.
"I'm not here for the broadcast!”
He turned his head and asked his assistant to take out a few newspapers from his briefcase. Then, he placed them in front of the leader of the central government and gestured for him to read them.
Out of curiosity, the leader picked it up and saw that it was a basketball report from New York and other news media. He was a little puzzled, but when he saw that every report had a picture of a Chinese youth, he was immediately surprised.
"This is…"
"It's a rookie from your country. His name is Yang Ming.”Stern smiled. He paused for a moment and thought of his words before continuing,""He scored an average of 60 points in the summer league. One of them had 60 points in half a game, and the other had shocked the league with 101 points in a single game. He had done it all by himself.”
"This…"
The leader was shocked. His mouth was wide open, and his eyes were fixed on the report in the newspaper.
These newspapers were all original, but Stern was very considerate to find someone to translate every sentence in English into Chinese. Therefore, even the leaders who didn't understand English knew what was written in the reports.
He was even more surprised when he saw that the report was exactly the same as what Stern had said.
"Is this true?"
"Of course!"
Stern nodded with a smile and replied confidently,""These are all true reports. This little guy from your country has already gone crazy in New York. Wow, even if I haven't played basketball before, I know how scary it is to get 101 points in a single game.”
"He's brilliant! He also signed an official contract with the New York Knicks and would represent the Knicks in the regular season. Based on the current strength of the Knicks, they could also play in the playoffs and would be the strongest contender for the championship.”
Seeing Stern praise Yang Ming so highly, the leader's heart was surging.
Since when did such an amazing young player appear in our country?
He was only eighteen years old, so young.
Players of this age in the country could only stay in the provincial youth team. This little guy actually played in the NBA!!!
After a few years of learning about the NBA, the leader naturally knew the gap between the domestic basketball level and the NBA. Therefore, Yang Ming's appearance and the shocking scoring report could cause such a shock to him.
"Then what is your real purpose for coming here this time? Just to tell us this, this little guy?”The leader roughly guessed Stern's intentions, but he still asked despite knowing the answer,"He didn't come from the domestic basketball system.”
The underlying meaning was that even if Yang Ming was a prostitute, in fact, it had nothing to do with Mother Yang.
But even more importantly, don't even think about turning a free broadcast contract into a paid contract.
In the past few years, even though the fans often broadcasted the NBA, there were only 10 to 20 games in a season. It was far from being able to watch NBA games online every day in the next 10 or 20 years.
Nowadays, most of the fans knew and watched the NBA from their parents.
"What we mean is…"
Stern looked at the leader seriously and said with a smile,"It means that we hope that you will broadcast more of the New York Knicks 'games in the new season. It is best to send someone to the scene to explain and introduce your young player.”
It was precisely because he had signed a contract with Mother Yang, but it still couldn't be spread more widely in the entertainment industry. Stern believed that Yang Ming's appearance just happened to solve this problem. They would use Yang Ming as a window (just like Dayao later) to truly open up the Chinese market and expand their territory.
Moreover, he had wanted to support the Knicks for a long time. However, Jordan was in the limelight at this time. He was famous and popular. He was also the number one face of the league and the global basketball idol.
The New York Knicks did not have a player who could compare to Jordan.
Yang Ming's appearance also gave him this opportunity. As long as the other party really played well and fulfilled his talent, in the future, after Jordan retired and left the league, the other party would become the number one business card in the country and be used to expand the market.
"That's not a problem. We will definitely support our young players.”
When the leader heard that they were not going to change the free broadcast contract into a paid contract, he heaved a sigh of relief and agreed readily.
If it was a free or paid negotiation, it would not be his problem alone. He would have to report it to the higher-ups and hold consecutive meetings before making a decision.
However, it was not a problem to broadcast more of the New York Knicks in the new season.
After a friendly conversation, Stern said goodbye.
The leader looked at his back as he left, then turned his attention to the newspapers.
Yang Ming?
We actually have such a powerful little guy?
(The Casanova Brothers are not bad. Skills with proficiency seem to be contradictory to the interface. As expected, one person is short and two people are long. I didn't expect this setting before!）
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