Jiang Han looked at Cai Ling, who was extremely determined, and then looked at the rest of the people. He felt a headache coming on.
He had suggested that all the anime and manga would be free for the big members to watch after logging into Bilibili. He did not expect the obedient girls to have such a strong reaction.
Even the silly and sweet Hong Lian pouted, completely disapproving of his actions.
Of course, he didn't blame them.
After all, their vision was limited to this era.
In this world.
There were usually two sales channels for anime works.
One was that it was bought by a television station's children's channel and then broadcasted.
The other was to put it on the website.
However, due to the fact that there were relatively few anime viewers, if they relied on traffic and earned advertising fees, they would basically not be able to make a profit.
Therefore…
Most of the animes here were based on the purchase model. Generally speaking, the price ranged from one to ten yuan per episode!
It was also because of this that the women were very resistant to his proposal of free viewing for big members.
Of course, there was a solution.
Therefore, he thought for a moment and said to the girls in a clear voice,
"Alright, since you all say so, then I'll give you a good talk!!”
Hearing his words, all the girls were slightly taken aback. Then, they all looked as if they were all ears.
"First of all, you have a very serious misunderstanding!”Jiang Han's tone was filled with seriousness.
"Free things are often the most expensive!!”
Upon hearing this, all the women were stunned and revealed an expression of disbelief.
" What? You don't believe me??" Jiang Han looked at the girls and seemed to know what they were thinking.
Jiang Han was not surprised.
This idea seemed to contradict everyone's thoughts.
However, this was the truth.
Often, we pay more for free things.
For example, in the previous world, playing a free online game was a very good example.
Of course.
This logic was somewhat new to them.
Therefore, the silly and sweet Red Lotus was the first to jump out.
"Boss, please explain to us!”
Of course, Jiang Han didn't refuse. He quickly taught them a lesson.
"My expectation is that Bilibili isn't a profitable platform, but a platform for creating IP!!”
Of course, when they heard this, the girls were stunned again.
They understood every word.
However, the meaning behind the words made them look at each other in dismay.
They worked so hard to make anime and build Bilibili. Why couldn't they make a profit?？
If it wasn't profitable, could it be a charity?
Also, what was an IP?？
"I like it when you guys look like you haven't seen the world!!”Seeing this, Jiang Han could not help but shake his head. Then, he explained,
"The so-called IP, you can think of it as popularity, which is what the entertainment industry calls traffic!!”
"Why are there so many young hunks in the entertainment industry now? It was because their names were IP addresses.”
"Why do those directors know that the young hunks 'acting skills are terrible, but they still hire them for the lead role at a high price? It was all because of their high popularity and huge number of fans.”
"In today's society, if you want to be big and strong, you have to form your own IP!!”
Jiang Han stated a fact.
There was no problem with what he said. Every existence that reached the top would form their own unique IP.
Let me give you the simplest example.
In his previous life, Battle Break was just like that. It formed its own IP, and if it wanted to earn money from novels, anime, games, and television dramas, wouldn't it be easy?？
Of course.
This was the first time they heard his words, and most of the women were confused, as if they were listening to a heavenly book.
The most typical example is the red lotus that looks left and right
Of course, there were also a small number of people who lowered their heads and pondered.
Among them were Cai Ling, Yun Yun, and Zi Nu.
"But even if you want to create your own IP, you don't have to do it for free. With Qin Shi's quality, he can totally become the kind of IP you're talking about!!”Cai Ling thought for a moment and still had some doubts.
Hearing this question, Jiang Han couldn't help but nod his head. Then, he patiently answered,
"IP is about popularity. Naturally, the more people know about it, the better. Therefore, once the threshold is too high, it will rapidly affect the IP's journey. Only free things can be widely spread!!”
His words were backed by evidence.
In his previous life, how did Dianniang manage to form so many big IPs?？
Other than having excellent abilities, it was mostly due to the Pen Pavilion…
This website had directly reduced the price of the user fees to zero. It was precisely because of this that Dian Niang's novel had spread so widely!
"But, if we give it away for free, where will our income come from? He couldn't possibly use love to generate electricity and then wait for that IP to form, right?？”
Yun Yun also stood out at the crucial moment and raised a very crucial question.
Jiang Han nodded and replied,
"Yes, we want to make a profit, but we don't want to make a profit from the animation itself. We want to make a profit from its surroundings!!”
"Surrounding?" Hearing a new term, the girls were once again dumbfounded.
"Yes, the surroundings." Jiang Han nodded and confirmed,
"The meaning of 'peripheral' is to use animation as the IP to develop figurines, games, comics, toys, keychains, clothing…Wait for a series of things!"
This book comes from：m.funovel.com。