This is one of the reasons why I came!
Speaking of domestic sports products, the first person that came to mind was Li Ning, followed by Anta.
But in fact, on the world stage, Anta had already surpassed Li Ning, and even surpassed Adidas, and was ranked second only to nike in the world.
Of course, if it was just Anta itself or the basketball field, Li Ning was naturally much better than Anta. However, Anta had too many subsidiary companies. In addition to the so-called acquisition, Anta had acquired 25 companies, including many high-end brands.
For example, Archaeopteryx, Fei Le, and so on.
If one were to compare the car industry, Anta was roughly the same as Volkswagen. Lamborghini, Bentley, Porsche, Audi, and so on were all brands under Volkswagen.
Anta was the king of acquisition, and its market value was more than twice that of Li Ning. If Anta was as strong as Li Ning in basketball, then Anta might really have a chance to compete with Nick.
This was also the reason why Li Muchen chose to cooperate with Anta.
Only by joining forces could they surpass Nick!
...................................
Anta's headquarters was in Ba Min Quan 'an. After Li Muchen arrived at Ba Min Quan' an International Airport, Anta's Ba Min Quan An Ding Muhe had personally come to welcome Li Muchen.
In 1999, Anta relied on the table tennis player Kong Linghui Xixi TV advertising marketing model to increase its turnover from 20 million to 200 million, but now they were still beaten by Li Ning.
Not only in 2002, but in the following years, Anta's body and basketball field were all beaten by Li Ning.
Therefore, when he learned that the NBA 76ers 'boss, Li Muchen, was visiting Anta, Anta's founder, Ding Muhe, chose to personally welcome Li Muchen.
"Is this Mr. Li Muchen? Mr. Li is really young and promising!!!”
After seeing Li Muchen, Ding Muhe greeted him in Mandarin with a Hokkien accent. Li Muchen quickly said,""Old Mr. Ding, you flatter me. Old Mr. Ding, just call me Xiao Li or Chen.”
Li Muchen admired Ding Muhe very much. He was definitely a super awesome person to be able to lead Anta to surpass Adidas.
"Hahaha, then I'll take advantage of my seniority and call you Chen.”
"Look, Chen is so good at talking and being a person. He is much better than my useless son.”Ding Muhe smiled at the people around him. Li Muchen immediately felt embarrassed. The son that Ding Muhe was talking about was the future BOSS of Anta, Ding Shizhong.
"Chen became the owner of the NBA's 76ers at such a young age.”
"He's worth more than two billion in his twenties. He's much stronger than us.”
"A hero comes from a young man!"
Ding Muhe and the people around him immediately praised Li Muchen. In 2002, the 76ers with Iverson had a market value of 270 million dollars according to forbes. Li Muchen also had 100 million dollars in start-up funds given by the system. Li Muchen had a net worth of 370 million dollars. If converted to RMB, it was not a problem to say that he was worth more than 2 billion dollars.
All of Anta's assets added together were not even half of Li Muchen's net worth.
Therefore, Ding Muhe attached great importance to Li Muchen's visit this time. When he spoke to Li Muchen, he couldn't help but praise him.
"Hehe, lucky, lucky!"
Li Muchen continued to speak modestly. He had two different attitudes towards the Chinese and the foreigners.
"Chen, it's not good to be too humble.”
"Ah Chen, let me show you around Anta." Ding Muhe laughed.”
"I can't ask for more!"
Li Muchen's interest was immediately piqued. To be honest, it was his first time visiting a factory for a sports brand.
.........................................
The headquarters of Anta, which was currently taking off, was also undergoing expansion. Ding Muhe took Li Muchen to visit Anta's production workshop, raw material workshop, marketing department, and other important parts. He unveiled the mysterious veil of Anta in front of Li Muchen.
After visiting the Anta headquarters, the sun had already set. When Li Muchen walked out of the Anta headquarters accompanied by Ding Muhe, a Tiger Head Benz stopped in front of Li Muchen.
"Chen, you're tired after visiting for the entire afternoon. Let's go and have some food first.”
Ding Muhe asked. Li Muchen shook his head, then frowned and looked at Ding Muhe.
"Old Master Ding, I have a question to ask you.”
Looking at Li Muchen's expression, Ding Muhe's smile disappeared. He said with a serious expression,""Chen, what did Anta do wrong?”
"Doesn't Anta have a sports technology laboratory?”
"Sports technology laboratory?”
Ding Muhe and his son, Ding Shizhong, looked at each other in confusion.
Seeing their reactions, Li Muchen suddenly had an idea. He thought about it and said in another way,""Do you know ZOOM? Oh, it's air cushion shoes.”
Air cushion shoes were the most classic technology introduced by the company. The earliest air cushion shoes from the company appeared in 1979, and the most famous one was the Jordan 1.
"I know about air cushion shoes. Anta has a lot of basketball shoes that are similar to the air cushion shoes of the Nikes.”
Ding Muhe immediately reacted when he heard Li Muchen mention air cushion shoes. He winked at his son and asked him to get a pair of air cushion basketball shoes.
"There's no need to get it. I know you produce it!”
Li Muchen sighed slightly. In the early days, Anta and Li Ning's shoes were mostly imitations of the likes of the Nikes. Not only were the styles imitated, but the materials and technology used were also imitations of the Nikes.
"Let's go to the room to communicate."
"Okay, okay, Chen, please!"
Ding Muhe quickly invited Li Muchen to the living room. Li Muchen glanced around and Ding Muhe said to the people around him,""Chen and I will have a chat first. You guys go to the hotel and wait for us.”
"Yes, President Ding!"
Soon, only Li Muchen, Ding Muhe, and Ding Muhe's son, Ding Shizhong, were left in the living room.
"The air cushion shoes from nike are covered by a patent. Without nike's consent, using the air cushion technology will result in a lawsuit.”
Li Muchen said in a deep voice. Ding Muhe immediately smiled and did not reply.
How could he not know about this? But if he didn't do this, how could Anta develop?
Not to mention Anta, Li Ning dared to say that he didn't produce air-cushion shoes?
Seeing Ding Muhe's smile, Li Muchen immediately understood. In fact, it was not just this period of time. This situation would be very common in the future.
For example, Putian sneakers!
"What I mean is that you must have your own sports technology, your own sports technology!”
"Technology?"
"What technology do sneakers need?" Ding Shizhong asked in confusion.”
What technology did sneakers need? This was a common question in this era. Let alone Anta, even brands like Adidas and Reebok did not know what sports technology was.
In fact, it was even possible for the company to not focus on sports technology this year. They would only start focusing on technology next year.
It was also the next year that the company would really leave behind adidas and others.
"This is one of the reasons why I came!”
Li Muchen did not explain directly. Instead, he kept her in suspense with a smile.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]