10 years of endorsement fees of 100 million yuan and the launch of an exclusive brand series.
Reebok was the first to come out, and it had already offered such a high price.
Many brands retreated.
For some small companies, this price was almost bankrupt.
Once they misjudged Yang Xu's commercial value, the brand would fall.
Therefore, some of the smaller brands shook their heads.
However, there were also some brand managers who immediately called the management.
They were discussing whether they should continue the discussion with Yang Xu.
If they wanted to continue the negotiations, they would have to increase the price again.
After all, the current situation was so clear. If he wanted to sign a contract with Yang Xu, it would at least be bigger than Reebok's contract.
Or perhaps he had some other advantage. Otherwise, there was almost no chance at all.
After hearing Reebok's offer, Oliver quickly called the top management of Nick.
In the end, the top management of the company decided to raise the endorsement fee to 90 million yuan for eight years.
Although the total price was not as high as Reebok, it was higher than Reebok on average every year.
Although they were optimistic about Yang Xu, they were not optimistic about the duration of Yang Xu's condition.
They thought that 10 years was too long, so they set the time limit at 8 years.
With the support of the higher-ups, Oliver was filled with confidence again.
If the price was the same, the brand value of Nikes was much higher than that of Reebok.
There was still a lot of hope for Nicole.
Oliver was about to speak confidently, but someone interrupted him.
"Let me introduce myself first. I'm the marketing manager of Converse. My name is Quincy.”
"In order to show our great respect for you, Converse has specially proposed a contract that is very suitable for you.”
"He proposed a very sincere contract. It's 60 million for eight years, and there's also a 2% share of your sneakers sales every year.”
When Converse made this offer, the other brands shook their heads.
Converse was too cunning.
James had the highest sales of sneakers for active players, about 300 million a year.
If he were to take a 2% commission, that would be 6 million a year.
In addition to the contract that was originally worth nearly ten million yuan a year, the annual endorsement fee was quite a lot.
However, this was the number one in the league. It was considered the ceiling for active players.
If Yang Xu wanted to get a high endorsement fee, he needed to have a high sales volume of sneakers.
This indirectly transferred the risk that should have belonged to Converse to Yang Xu.
This move was truly cunning.
Therefore, most NBA players rarely signed such contracts.
However, if this star player's popularity really exploded, it would be a huge profit.
For example, the current Yang Xu had such a tendency.
Converse made this decision because they saw Yang Xu's confidence.
Yang Xu had previously said in front of the media that he wanted to become the number one player in NBA history.
In that case, becoming the number one in sales should be one of his goals.
Therefore, this cooperation method was based on Yang Xu's confidence and analysis.
After Quincy finished speaking, everyone immediately looked at Yang Xu.
If Yang Xu was interested in this method of cooperation, then this method was worth learning.
However, Yang Xu kept a smile on his face, as if he was watching a performance.
It was as if he was out of the world. What they were discussing now had nothing to do with him.
Oliver believed that he had learned the ability to read people's minds after working in the business world for twenty years.
He used this trick to sign many big names at a very low price.
For example, Griffin's endorsement fee of 400,000 yuan a year.
However, he had hit a wall today.
He couldn't read Yang Xu's mind no matter how hard he tried. In comparison, Yang Xu was more like an old fox.
This time, everyone was lost again.
Even Quincy, who was originally full of confidence, instantly lost his confidence.
After Quincy finished speaking, no one spoke for a long time. The atmosphere was very quiet.
Seeing that the situation was about right, Oliver raised his hand.
"Since you don't have anything else to say, then I won't stand on ceremony!”
The person in charge of the New York branch of nike spoke. Everyone looked at him expectantly, wondering what kind of price nike would offer.
Even Yang Xu himself was curious.
Last time, Oliver came to him with a five-year, 20 million contract, but he rejected him sternly.
What price would he offer now?
Oliver looked around at everyone present with confidence.
It was as if he was swearing that as long as he was here, none of them would stand a chance.
This was the confidence that he had gained from the final contract price of the company.
At the same time, it was also a type of arrogance that he had developed over the years in Nicole.
However, when his gaze finally landed on Yang Xu's face, he restrained himself a little and put on an amiable smile.
"First of all, I don't think we need to introduce our brand. We're the biggest sports brand, and 70% of the NBA players have a partnership with us.”
The others shook their heads and scoffed at his words!
He was acting shamelessly again.
"Let's not talk about that for now. I think everyone should know.”
"Before I introduce the contract, I want to apologize to Yang Xu for my ignorance last time. The price last time was indeed too low. After I went back, the head office also criticized me deeply.”
As Oliver spoke, he lowered his head slightly to Yang Xu to express his apology.
After Oliver said that, everyone knew.
As expected, he had come to look for Yang Xu before.
Fortunately, the two sides did not reach an agreement. Otherwise, everyone would have no chance at all.
After apologizing, Oliver continued," Let's begin my theme now!”
"This time, we, from Nick, have shown our utmost sincerity. We'll give you 90 million yuan for eight years!”
As Oliver spoke, he gestured eight and nine with his fingers!
"What exclusive brand series? What commission from sales? Those were all fake. The fixed amount of money that he received every year was the real one!”
"In addition, we can add an additional clause to the contract. If the sales of both parties reach a certain target during the cooperation period, we will also give an additional bonus! The amount of this prize money would definitely be a huge figure!”
This book comes from：m.funovel.com。