The word smart originated from the English word smart, meaning fashionable. Smart.
The official development in China began in 2008. It was a combination of Japanese visual music and European and American rock music. They liked and blindly imitated the clothes, hair, and so on of Japanese visual rock bands. Netizens who didn't like them called them " knockoffs," and " brainless " equated them to brainless people.
Most of the primitive shamats had colorful long hair and heavy makeup. She wore some very unique clothes and strange jewelry. He liked to take selfies and did strange actions in front of the internet cafe's cameras. They claimed to be a group that focused on fashion, vision, and punk. As for China's " punk " family, they had nothing to do with rock and roll. They only liked to imitate the clothes and makeup of the visual department. And the real visual fans disdained to be associated with the " punk ". Therefore, China's " punk " had evolved to this day. It was neither VR nor purely visual. It was a unique social state, a lifestyle, and a cultural trend. The punk culture originated from the punk culture of the 1970s. It represented an alternative and even bizarre image of young people. This group of alternative young people were constantly challenging everyone's aesthetic nerves. They were called the " punk family."
Chinese name
killing Matt
filed to
smart
development time
in 2008
root causes
Evolution of VR
type
network family
rapid
navigation
Outstanding characteristics, social status, evolution, source, formation, reasons, netizens debate, social hot discussion, foreign media evaluation and visual difference
basic concepts
defined
smart can be translated as fashionable; Smart (Although smart has nothing to do with smart except for the homonym, smart is actually a homonym of smart, smart→SMT→ smart). Shamate was purely an imitation of VR, just like non-mainstream. The "visual department" had been popular in Japan for many years. It was not until the 1980s that the Japanese visual culture began to spread to China. It was sought after and imitated by most Chinese teenagers, and formed a network family on the Internet. It was called the Chinese network "visual family."
reviewed
In 2009, due to a wave of counter-killing, the punk team made a mistake in imitating the visual department, causing netizens to scold them. In 2009, Luo Fuxing finally put a stop to the visual department with the word "visual".
prominent feature
1. Long, colorful hair and heavy makeup.
2. Wear some very unique clothes, wear strange jewelry, and like to take selfies. There were many screenshots of colorful hair videos in the space.
Total of 4
killing Matt
3. Exaggerated dressing in real life. For example, a short stature with a very tall hairstyle; She randomly matched her clothes with branded clothes, wore clothes and jewelry that she thought were very unique, and liked to wear black clothes all over.
4. Most of the people born in the 1990s and 1985s were smart.
social status quo
Looking back at the cultural origin, the "refinement" of "shamate" was infected by the urban "post-90s" non-mainstream culture in the 10 years from 2000 to 2010, and the urban "post-90s" non-mainstream culture followed the youth subculture of European and American countries. In contrast to the "fresh" culture, the "fresh" culture had been popular in recent years. In the form of youth culture, it formed a polar contrast with the "fresh" culture. There was no intersection. The difference between the two was not the difference between hippies and yuppies. In the popular words, it was the distance between a " short, ugly " loser and a " fair, rich, and beautiful " goddess. This distance constituted the social hierarchy separated by " taste and interest " as mentioned by the sociologist Pierre Boudieu in " Separation." The " fresh girls " were mainly girls who had received university education or were currently receiving university education. They also had recognizable cultural characteristics. In terms of lifestyle, he liked to post his status on the school's intranet or Weibo, post photos of delicious food, and raise a pet dog. They liked to travel. Gulangyu, Lijiang, and overseas, especially Korea, Japan, and Europe, were the holy places in their hearts. Haruki Murakami and Baby Annie were their cultural idols. They despised the vulgar " punk " and didn't like the cynical " angry youth." They even pretended to be cute and whine from time to time. " Shamate " and " Little Fresh " were cultural phenomena that existed at the same time, but the power discourses of the two were completely different, which also caused them to be completely different from each other in society.
If the " fresh young people " were increasingly identified as the mainstream urban youth culture, if the " rising sun masculine " were packaged by the media as a grassroots culture, then the " smart people " were veritable " weed culture." They grew up in places that people ignored, and when they grew up, no one paid attention to them. Not only were they not respected and valued, but they might even face the fate of being ridiculed, consumed, and quickly forgotten. In a sense, the " punk " would become the " third yuan " of Chinese society. For the image of farmers in their fathers 'generation, they were already grotesque and gorgeously dressed city people. However, for city people, their bones always revealed the rustic atmosphere. No matter how hard they tried to show it, the result could not erase the temperament on their bodies. In a sociological sense, they became the "third element" in addition to the unique dual structure of urban and rural areas in China.
Cultured, they were also faced with the same dilemma. The countryside looked at them differently, and the city laughed at them with ridicule. At the same time, under the background of the monopoly of the right to speak, a large number of stories in rural areas and small and medium-sized cities could not be presented on the urban media. On the other hand, the trivialities in big cities could become news. The newspapers, magazines, movies, and TV series were all showing luxurious or " fresh " images and videos, which were all used to dump the desire of urban consumerism. Under this dazzling light, the " punk " became a group that was covered up. They lived in gray areas, and the domains they lived in became isolated zones in the cultural sense. They were symbols of low quality, chaos, and danger. This was the effect of society. Due to limited educational background, meager economic income, cruel living environment, and a narrow future, they either did not have the ability or consciousness to improve themselves well in culture. This was the result of incomplete semi-urban and modern individuals and groups. Therefore, they became semi-finished products in terms of cultural form. They were not only poor in material poverty, but also extremely poor in culture.
Evolution Source
Most of the original shamats had long, colorful hair and heavy makeup. She wore some very unique clothes and strange jewelry. She liked to take selfies. Doing some strange actions in front of the internet cafe's camera; QQ, blog, space, everywhere you can see the word "smart". There are many screenshots of colorful hair in the space, and Japanese and Korean visual pictures claiming to be: A group that focused on fashion, visual, and punk. They often used Martian language and were currently dressed up exaggeratedly. (For example, a short man with a very tall hairstyle; She wore a random outfit of branded clothes) and some clothes and accessories that she thought were very unique (such as LV and Gucci's slanted backpacks and wearing Adidas all over her body.)，They liked to wear black clothes and imitate the visual department of Japan and Korea. As for the Chinese "punk" family, they had nothing to do with rock and roll. They only liked to imitate the visual department's clothing and makeup. And the real visual fans didn't want to be associated with the "punk" at all. Therefore, the evolution of China's "punk" was neither visual nor VR. It was a unique social state, a lifestyle, and a cultural trend. Netizens who couldn't stand them called them "copycats", alongside non-mainstream and brainless people.
Netizen's point of view: A netizen posted on the forum: " I happened to see the term 'punk' by accident. It was very refreshing, so I went to Baidu to search for it. In the end, I found a shocking answer…it was actually 'brain-damned'."
The explanation that was rated as the best answer by the netizens was: "The men in this family are all mentally abnormal. They have long, colorful hair and wear very, very thick makeup. Women were all very lewd and liked to play photoshop. They often used Martian language and did some very strange actions in front of the camera. They like to wear clothes that they think are very unique, and they are all street goods. That's why we affectionately call the shamate brainless family silly models..."
"Some people have classified them as visual-type, but I think it's impossible! The visual system was pleasing to the eye, while the shamate was just imitating others. There were some things that even they found disgusting. "Not only have the punks not seen the world, but most of them are also very arrogant, thinking that their own things are the trend..." A netizen replied. "A group of brainless people who think they are decadent, sexy, and visual are actually non-mainstream and low-end gaudy young people who are fake visual!”Another netizen concluded.
forming reason
The unusual fashion choices of the punk club reflected a deeper reason: A sense of collective alienation was a by-product of the wave of Chinese immigrants and the widening social class division in this country. About half of China's nearly 1.4 billion people lived in cities. The consulting firm, Mckinsey, predicted that by 2025, the number of urban residents would increase by more than 350 million, of which more than 240 million would be immigrants from rural areas.
The internet term " loser " also meant " loser," but the middle class often used this word to mock themselves. However,"punk" was different from "loser". The former was still an insulting language. People didn't think that the fashion sense of the " smart kids " was avant-garde or fashionable. They thought that it was cheap and tacky, representing the embarrassing life of this group on the edge of China's cities.
It's not new for a subculture to shock the masses with its unconventional fashion sense-think of American Gothic culture and Japanese Shibuya girls. The "smart" trend was said to have started in 1999, and it was a one-sided imitation of some Japanese young people's non-traditional clothes. However, the game faced a special challenge in China. China respects tradition and places great emphasis on education, but young urban immigrants are unlikely to receive the supervision of their parents or community support to break away from the lower class. This was part of the reason why China's young professionals and educated elites mercilessly ridiculed the "punk" as they pleased.
The "punk" phenomenon developed so quickly that its boundaries were blurred. For some members of this subculture, being a " punk " was considered a " part-time job." It was a strange appearance that could be abandoned at any time for job interviews or other formal occasions. For many amateur observers, it was difficult to accurately distinguish between a real " punk " and a courier who dyed his hair. They were all called " punk " because they were young immigrants and were at a lower position on the social ladder.
Netizens argue
Shamate was a very controversial term, because as a morbid " trend," it had already been criticized and despised by most people. Although it originated from pop culture, due to the economic and cultural gap, it was becoming more and more vulgar.
Shamate reflected the abnormal values of some Chinese youths. It also showed that the quality of Chinese citizens needed to be improved. On the other hand, it was necessary to work hard to improve the general education level of citizens.
The emergence of shamate also reflected the communication and education problems between parents and children since 2000. Part of the reason why he became a punk was because of his family environment and family conflicts. Most of them were due to the blind worship of young people (including students). The shamat family was often mistakenly imitated by young people, and there were even people who pretended to be the shamat patriarch. Like the non-mainstream, the punk was part of the street culture.
The establishment and expansion of the punk was actually a social situation: Some of them were born in the 1990s (note: only a small portion, because there were also those born in the 1980s). They were naive and immature, blindly worshiping the Japanese visual system, but because of their own cultural limitations, they could not understand the essence of visual culture. Therefore, the smart stuff was misunderstood and imitated wrongly in China.
The thoughts and actions of the people in the punk club were still very childish. He wrote in a certain punk article: "My family is the only family that can be found on Baidu. I have been on the Nanjing news once and the news network twice.”They might know that these were all negative news, but they seemed to be showing off as if it was an honor.
heated discussion in the society
Due to the exaggerated style of the "smart" game, which was very different from traditional culture, it naturally disgusted the audience. On the Internet, the attitude towards the " punk " was almost one-sided, but more netizens came to watch the " punk " with a happy attitude. Their strange and uncouth outfits, which were pretending to be cool and unrestrained, revealed an impulse to make people laugh until they spat out food.
A Shanghainese netizen, a girl in high school, said," I've been playing non-mainstream games for a few years. I like the elegant and I hate the punk. Some people say that it's reasonable to exist. There must be a reason for the punk's existence. Yes, its purpose was to influence others with their terrible thoughts. A group of yellow-skinned idiots with permed heads walked around like idiots.
buzzwords
High-end, classy, low-key, luxurious, rich, bold, and deep, simple, fashionable, international, low-end, vulgar, unethical, pretentious, pretentious, green tea b * tch, fierce on the outside but soft on the inside, cute, pouting, scissors hand, melancholic, deep, and indifferent, wild, handsome, cold, noble, and down-to-earth, fashionable, bright, fresh, cute, rural, non-mainstream, aristocratic dynasty, punk.
foreign media evaluation
us media
On December 4th, 2013, the American Foreign policy bimonthly website published an article titled " Failure of Fame and Fame " on December 2nd. The article believed that the unusual fashion choices of the punk club reflected a deeper reason: A sense of collective alienation was a by-product of the wave of Chinese immigrants and the widening social class division in this country. The full text of the article was as follows:
On November 5, 2013, a Weibo user with 1.72 million followers in China posted three photos of the back of a young man with an afro on Weibo. He happily wrote,"Captured a punk on the street," adding that his hairstyle resembled "the molecular structure of some virus." At the same time, there was a video on Youku called " The Slammer Encountering the Washing, Cutting, and Blowing." It was about a long-legged girl who adapted the song " Gentleman " by the Korean pop singer " Uncle Bird " Park Jae Sang. It had been viewed more than 2.4 million times. Washing, cutting, and blowing referred to the usually strange hairstyle of the punk group. These " shamats " were young immigrants lost in China's urban boom. The number of this subculture was unknown, but it was growing steadily. [3]
Japanese media
Japan's Kinbricksnow News Network reported that the report pointed out that "punk" was actually a very thought-provoking youth subculture. Just like the image represented by the Vietnamese idol,"punk" was, to a certain extent, the epitome of the image of the new generation of non-mainstream groups in China.
The "punk" phenomenon developed so quickly that its boundaries were blurred. For some members of this subculture, being a " punk " was considered a " part-time job." It was a strange appearance that could be abandoned at any time for job interviews or other formal occasions.
Behind the Tide
"Kill Matt" does not enter the eyes of "Little Fresh"
Japan's Kinbricksnow News Network commented that China's "kill Matt" trend was a product of "cultural poverty" and was just a stiff imitation. In the eyes of the avant-garde fans of " Forest Girl " and " Little Fresh," it was not a trend at all.
The report said that from a cultural point of view, there were many things worth thinking about. In particular, from the comparison with the "small fresh" phenomenon, it could be seen that there were obvious regional cultural differences behind the Chinese culture.
Try to counterattack
The subculture's efforts to approach the mainstream are worthy of recognition
In terms of cultural origin, the "refinement" of "shamate" was infected by the urban "post-90s" non-mainstream culture in the first decade of the 21st century, while the urban "post-90s" non-mainstream culture followed the youth subculture of European and American countries.
However, it wasn't new for " subculture " to shock the public with its non-mainstream fashion sense. Foreign policy pointed out that just think about American gothic culture and Japanese Shibuya girls.
Of course, the non-mainstream didn't have no way out. In the Japanese music industry in the 1980s, a group of musicians with rock, heavy metal, speed metal, and exaggerated dressing rose to prominence in the Japanese music industry with dark lyrics and music styles that criticized society and vented their inner pain. In the past, many Japanese people could not accept the dressing and music style of these " visual " orchestras, and even classified them as aliens. However, with the development of culture and the improvement of freedom, the "visual system" had been understood by more and more Japanese and gained a certain degree of respect.
Australia
The article on the Marco Polo Project website pointed out that this youth subculture was no longer a non-mainstream rebellion, nor was it a heavy metal style or Gothic style that was unconventional in Europe and the United States. On the contrary, their image was an attempt to get closer to the mainstream.
Different from the visual system
When it came to " shamate " and " fat pig style," many people thought that these young people with exaggerated appearances and strange clothes were influenced by Japanese and Korean culture. There were some right and some wrong words. First of all, he had to find a target to imitate from abroad. The most suitable one should be the Japanese 'visual' group, which had nothing to do with Korea. Indeed, if you went to Shibuya, Harajuku, and other places in Tokyo, you could also see young people with red and green hair, exaggerated clothes, and scary makeup. Most of them were engaged in street music performances, but it was difficult to say that these people had a strict " inheritance " relationship with China's " punk."
In fact, even the term " Japanese visual youth " was not necessarily strict. Many people were no longer young and had long been " visual middle-aged." This reflected a concept on the other hand. In Japan, which was extremely aging, this " visual " group had long left the shallow ideology of the so-called young people rebelling against society and transformed it into a kind of art that they respected. Perhaps this was the difference between the Japanese's 'visual department' and the Chinese 'shamate.'
In fact, the punk club was also a kind of culture, and everyone had to treat it formally.
error correction
resources
[1][Shamate: An existence that needs to be understood.] Observer [Cited on 2016-04-23]
[2]There was no need to look at "punk" with great bitterness and hatred. [Date of reference: 2016-04-23]
[3]US media: The phenomenon of "killing Matt" reflects the division of social classes in China. Netease [Date of quote: 2013-12-04]
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