In the next few days, Lin Shen became busy again because there were still some things that he needed to personally attend to.
For example, finding a new alternative frying oil. Previously, Lin's stir-fry had always used palm oil, but it was still not the best choice. The best choice was the shortening that was solid at room temperature. Lin Shen asked around for a few days before he found the shortening in a private food factory called Kang Hui Food Factory in Sea S.
This food factory produced and sold snacks such as fried biscuits. The shortening was imported by the factory manager.
It just so happened that this food factory was in a bit of a slump recently, so they sold all the shortening to Lin Shen.
Then, Lin Shen personally formulated Wallace's strict management system to unify and standardized production. There were rules and regulations for purchasing, production, and service, and they could not be changed at will.
This was also the golden standard that Lin Shen had to implement in Wallace after understanding the deeper reason why Ronghua Chicken was defeated by KFC in the last life.
In his previous life, the main reason why Rong Hua Chicken lost to KFC was that there was no standardized production of Rong Hua Chicken. The taste of the products sold to customers was not uniform. Sometimes it was salty, sometimes it was bland, sometimes it was old, sometimes it was burnt, and sometimes it was not cooked. Different employees fried it, and the taste was different. Because there was no standard, the taste depended on the craftsmanship. As long as a customer was dissatisfied with the food once in ten times, they might lose the customer.
This included purchasing and service. If they were not strict enough, the mood of the employees would affect the service attitude.
Lin Shen had formulated this management system to unify the standards and avoid repeating the mistakes of the Rong Hua Chicken.
In addition, under Li Xinya's recommendation, Lin Shen also went out of town. When Li Xinya was preparing to set up his own brand, he mainly studied the taste of fried chicken. He said that there was a very famous "Taifeng Roast Chicken" in Yan City, and its taste was very popular.
Lin Shen was not very satisfied with the taste that he had researched.
When he arrived at Yan City, he went over to try it for himself. It was indeed delicious. He used 50,000 yuan to buy the recipe for marinating chicken from this roast chicken shop.
Just like that, time passed little by little. The two Wallace stores that Lin Shen had set up and the training of employees were carried out day by day.
On the 20th day, the renovation of the two stores was completed.
On the twenty-third day, all the equipment arrived at the shop.
On the twenty-fifth day, Wallace conducted its first simulated business.
At the same time, Lin Shen began to work on the publicity of the two Wallaces operating at the same time. He contacted the major newspapers and stuffed money into them.
A week later, the three highest-selling newspapers in S Sea City published a full-page advertisement of Wallace at the same time.
The advertisement was very simple. In the middle of the newspaper, there were pictures of Wallace's five main products, fried chicken, burgers, fries, spicy wings, and egg tarts. Then, there was the slogan," Wallace, make life so delicate."”
Then, he gave the detailed addresses of the two Wallace restaurants and their official business hours.
In just one day, half of S Sea City knew that two new fast food restaurants would open in two days.
After all, the name Wallace sounded like a foreign brand.
Of course, Lin Shen would not clarify at this time that Wallace was a local brand because the people of the Dragon Country were blindly pursuing foreign brands. Right now, the depths of the forest were at the stage of accumulating grain and slowly becoming king. They prioritized development and growth, and wanted to borrow this east wind.
Of course, Lin Shen would not take the initiative to lie to others or promote himself as a foreign brand.
Those who saw the advertisement in the newspaper began to discuss.
"Another fast food restaurant is about to open?”
"It's not McDonald's. It seems to be a new brand.”
"There seems to be more varieties than KFC. I wonder what the price is.”
"When it's open for business, you have to go and try it. The KFC we had last time was very delicious.”
"The advertising slogan is very creative. I wonder how it tastes.”
"I'm a little tired of KFC. This one seems to have more variety. I can try it when it opens.”
……
For several days, the newspapers were full of news that Wallace was about to open for business.
When KFC opened in S Sea, it was not as vigorously promoted as Lin Shen was now. It only published congratulatory news in the newspapers that day.
Lin Shen did the same thing and made up a bunch of company names to publish in the newspaper.
" Tengxun Technology Co., Ltd. congratulates Wallace on its grand opening "," Ah-Li Co., Ltd. congratulates Wallace on its grand opening of its branch in S Sea City ", no one checked if these companies really existed.
Under Lin Shen's hype, more and more people knew about Wallace's opening.
In the blink of an eye, the opening day arrived.
Lin Shen didn't go to any of Wallace's stores. Instead, he stayed at his aunt's house and accompanied his cousin Zhao Ying to do her summer homework.
Because school was about to start, this little girl remembered that she had not done her summer homework.
Zhao Ying was doing her summer homework, but she was absent-minded. She really wanted to go to Wallace's store to watch the opening ceremony because she heard that Li Xinya also invited singers and dancers, as well as dragon and lion dances.
As for Lin Shen's aunt and uncle, they went to the shop early because it was considered their own business.
"Brother, why don't you go to the store to take a look? I heard that there's a break-dancing performance.”Zhao Ying did two questions and couldn't sit still anymore.
"I can basically guess what's going on. It's fine if I don't go. It's better to watch you do your summer homework.”Lin Shen said with a smile.
Zhao Ying looked aggrieved. She looked at Lin Shen resentfully and continued to do the questions.
After such a long time of preparation, Lin Shen was confident that Wallace would be able to create glory once it opened.
After all, his Wallace was several levels higher than the current KFC.
"Brother, I don't know this question!" Zhao Ying interrupted Lin Shen's thoughts and said.
"You don't even know how to do that?" Although the high school questions in this era were a bit simple, Lin Shen had long forgotten the knowledge he had learned in high school. However, it did not affect him from lecturing Zhao Ying and letting Zhao Ying check the textbook by herself.
Zhao Ying felt even more aggrieved after she complained.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]