Two days later.
It had been a week since Wallace opened for business. In a week, Wallace had already earned 1.2 million.
In this era, it was an incredible thing.
Lin Shen called Li Xinya over.
"Old Li, I have something to tell you.”Lin Shen said.
"What is it?" Li Xinya was especially impressed by Lin Shen now. As soon as Lin Shen opened his mouth, he listened attentively.
"Now that we've achieved some results, it's time to expand our efforts.”Lin Shen said calmly," Take half of the company's liquid funds and go to Yanjing.”
"Go to Beijing?" Li Xinya was stunned.
"Yes, a branch in Yanjing." Lin Shen said.
"So fast?" Li Xinya was very shocked. The two Wallace stores in S Sea City had just opened for a week, and there were still a lot of things to do. They were going to open a branch in Yanjing?
"We have to do it so soon. KFC must be researching new products. We have to seize the market before KFC in Yanjing releases their new products.”Lin Shen said calmly.
"That makes sense!" Li Xinya was stunned.”
It made sense. The reason why Wallace had achieved such good results in S Sea City was partly because of the new products that Wallace had launched. KFC did not have time to react. How could KFC's food compare to Wallace's?
However, as long as KFC was not stupid, they would definitely think of a countermeasure immediately. One of the countermeasures would definitely be to quickly develop new products.
Right now, there was no Wallace in Yanjing. If KFC launched a new product first and Wallace entered Yanjing, they would lose their advantage.
After all, KFC had a solid foundation in Yanjing and had already opened three stores.
Yanjing was an important base for Wallace to conquer the country in the future. He couldn't lose it.
He could only compete with KFC.
Thinking of this, Li Xinya quickly said,"Okay, if that's the case, I'll go to Beijing tomorrow.”
Li Xinya had already regarded Wallace as his career. When he felt that it was necessary to go to Yanjing, he immediately turned back.
Of course, one of the reasons was that Li Xinya was Wallace's partner. If it was just an employment relationship, he would definitely not be so enthusiastic.
The next day, Li Xinya went straight to Beijing alone.
At the same time.
The person in charge of KFC'S Sea City S was called Ding Rui. He was a Chinese American. He was sent to the Dragon Country because KFC wanted to expand into the Dragon Country market.
Now, there was a problem with the KFC market in S Sea City.
Suddenly, a fast food brand called Wallace appeared out of nowhere and competed with KFC for the market. It was very strong.
Right now, KFC was in a very bad situation.
Moreover, KFC had already decided to launch its first burger product next month. Now, not only did Wallace suddenly appear, but he also launched the fried chicken burger first.
Instead, the burger that KFC had to prepare for two years before deciding to launch became an imitation of Wallace.
However, Ding Rui had already reported what had happened in S Sea to the KFC Dragon Country Company and asked the company to make a decision.
Soon, the company came up with an idea to bring forward the release date of the new burger. At the same time, they would use the opportunity of the new product to offer a 20% discount.
Moreover, the head office had also resorted to a vicious move. They had asked Ding Rui to seek cooperation from all the major enterprises and institutions in S Sea and issue them with coupons.
Ding Rui was filled with fear and trepidation as he immediately made the arrangements.
…………
A week after Li Xinya went to Beijing.
A large poster was posted at the entrance of the KFC store on the Bund.
"KFC has launched a new product-Delicious Burger. During the launch of the new product, all products in the store will be 20% off.”
KFC launched a burger at 4.5 yuan, which was 3.6 yuan after a 20% discount.
It really helped KFC on the Bund regain some popularity.
However, the popularity that was saved was very limited, because even if KFC had a 20% discount now, it was not as good as Wallace.
Not to mention, Wallace was still better than KFC in terms of category.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]