On the third day, Yang Zhu strolled over to Man Hong Agency. After signing the contract, he was happy to see a little white rabbit.
Seeing the red words turn green again, Salted Fish heaved a long sigh. The Nasidamok hanging above his head finally disappeared temporarily.
[Name: Salted Fish System]
As a salted fish, the moment you have a strong emotional fluctuation, it's time for you to attack!
[Host: Yang Zhu]
[Current Points: 6200]
[Current Mission: Attacking Manager]
[Mission tips: If the host is dissatisfied with the current commercial and movie star's performance standards, you need to transform into a manager and nurture at least one famous female star, and make her acting skills and talents recognized by the public.]
[Mission Progress (1/5): Within 30 days, increase the public exposure of the female artistes under your command to 500 (0/500)]
[Number of female artists: 1]
[Mission Reward: 5 Skill Points, 500 Points]
[Failure penalty: Obliteration (If you can't even complete a small challenge, is there any value in your existence?]）
[Remaining time: 29 days, 23 hours and 27 minutes]
…………
He led Bunny, who was carrying a big bag of scraps, into a two-bedroom apartment. This was the apartment that Yang Zhu rented yesterday. For convenience, it was not far from his neighborhood.
"This will be your dormitory from now on. Choose one as your bedroom. This is the key. Remember to keep it well. I don't have a spare one.”
"Let me introduce the basic situation first. At present, we are just a studio and not a company. The name of the studio is temporarily Salted Fish Studio. You are the only artist under us. There may be more in the future, but there may not be, so you have to be mentally prepared.”
"Next is the terms and conditions that you are most concerned about. The basic salary is 6000 before tax, the studio will take 70% of the advertising endorsement fees, and 60% of the income from the film and television works. As for the commercial performance fees…this studio strictly forbids commercial performances. At most, it will be a public service performance, so there is no such thing as commercial performances.”
"The studio's contract is signed once a year. Tomorrow, we will officially sign the contract with you. Each contract will be adjusted according to your performance and actual situation.”
"Starting from the day after tomorrow, you will undergo a series of professional training. For now, you will prioritize strengthening your body, ancient etiquette, and basic performance.”
"Lastly, I'll talk about taboos. This studio strictly forbids socializing, drinking, cheating, and gambling. Once discovered, the contract will be terminated immediately and the penalty will be paid.”
"Of course, if you're in a normal relationship, no one will care about you. When the time comes, if you want to make it public, just tell me. Although I won't interfere, I don't want to be caught off guard.”
"Oh right, here's 1,000 yuan. Take it first and buy yourself some daily necessities. The studio will reimburse you, so remember to keep the receipt.”
Bunny looked at Yang Zhu in a daze. It was not that the treatment was too harsh, but it was too good.
Other than the fact that the name of the studio was really annoying and that he was the only signed artist, it made people feel that it was unreliable.
As for her salary, she used to be a trainee with a basic salary of 3000 yuan per month.
Although the current 50 square meters of accommodation wasn't very big, compared to the eight of them living in a room in the past, it was like heaven and earth. At that time, the space was pitifully small, and there was only one bathroom. Not to mention taking a shower, even going to the bathroom would take a long time. Not to mention that in summer, the sour smell in the room was simply irresistible…
Then, there was the commission. Don't think that an artist's income was very high. Even if you were lucky and crawled out of the nest of a " trainee " and could take on orders, before you changed the " slave contract," whether it was advertising endorsements, film remuneration, or commercial performances, leaving you 20% was already a living Buddha. Most of them would take 90% or even all of it.
However, for Bunny, the thing that made her feel the most at ease was…the studio's " taboo " clause. Since she became a trainee, she was most afraid of being forced to go to "business gatherings" every day. Legend had it that many of her sisters had embarked on a path of no return.
…………
After settling Bunny, Yang Zhu made another call and drove away in a hurry.
Half an hour later, Yang Zhu parked the car under an office building. He deliberately controlled his pace and slowly walked into the lobby.
In the lobby, a few men in suits stood up when they saw Yang Zhu enter.
"Boss Yang, long time no see!" The leader, a man in his thirties, greeted him.
"It's been a long time since we last met. Old Qin, no, I should call you President Qin now.”Yang Zhu replied with a smile.
This person was called Qin Xing. He was originally an employee of Dahua Investment and had many dealings with Yang Zhu. Later, he started his own business and opened an advertising company. It was considered to be doing well.
What was Yang Zhu doing here today?
To put it simply, it was a private order.
The day before yesterday, Yang Zhu took the initiative to call Qin Xing. He wanted to ask if there were any suitable advertisements for Little White Rabbit. After failing, he wanted to hang up the phone, but Qin Xing suddenly told him that a big client would make a big move. The marketing expenses for planning, advertising, and ground promotion were estimated to be no less than 10 million per year. If he won this deal, wouldn't it be a piece of cake for Little White Rabbit to shoot a set of advertisements?
However, it seemed that this company was not easy to fool. At present, many advertising companies had already contacted them, but unfortunately, they had not been able to move them.
Although he knew that the other party was not confident and wanted to use his " cannon mouth " to sign the bill, Yang Zhu agreed without thinking when he saw the number that kept jumping in his eyes.
Today was the day of the proposal. Looking at the time, there was still half an hour before the meeting time. Yang Zhu said to him,
President Qin, please show me the plan you've prepared. I'll familiarize myself with it so that I don't make any mistakes."
Qin Xing immediately handed over the laptop.
Casually skimming through the PowerPoint, Yang Zhu secretly curled his lips in disdain. This PowerPoint was full of empty words. It would be strange if others took notice of it.
However, Yang Zhu also obtained the information he wanted.
This was a slightly strange company called " Auspicious Technology ". He had a state-owned background, and his basic business was to cooperate with Diannan Cigarette Group to develop and provide various biological flavors added to cigarettes. However, for some reason, his brain suddenly twitched. He wanted to launch a quit smoking gum product.
In short, it was a strange company with strange products.
Then, Yang Zhu created a new powerpoint on his computer and started typing on the keyboard…
Half an hour later, Yang Zhu and the others sat in the conference room of Skyglow Technology.
Glancing at the three executives who had already taken their seats, Yang Zhu took the center position and projected the powerpoint on the wall.
To everyone's surprise, Yang Zhu didn't say anything. Instead, he skimmed through dozens of powerpoints at an extremely fast speed. The process didn't even take 10 seconds.
Just as Qin Xing was about to remedy the situation on the spot, Yang Zhu opened his mouth and said in a tone and speed that was completely different from usual,
"Um…everyone, let me say a few words first.”
"Regarding data research, market analysis, product features, and USP (product sales proposition), I believe that the companies that have interacted with you before have said a lot. I won't repeat it here. To everyone here…these things are temporarily worthless!!”
The atmosphere in the conference room was strange…
Yang Zhu described market analysis and USP as " empty content " and " worthless content ". The executives of Skyglow Technology looked at Yang Zhu in surprise.
These were the most important contents of the proposals of various companies at the moment. They could be said to account for half of the core contents of each proposal. In the mouth of this young man in front of him, it was as if they had become garbage in a bucket. Even mentioning them would dirty his mouth...
Seeing that everyone was looking at him, Yang Zhu opened the powerpoint he had just written. The page was extremely simple.
The first page was written in large black letters. The Value of Marketing Strategy
After opening the PowerPoint, Yang Zhu said in a slow and unquestionable tone,
"What's the value of a marketing strategy?”
"The value of a marketing strategy lies in finding the customer's pain points and blind spots in marketing!”
"The value of a marketing strategy lies in the premise of considering the actual ability of the customer, allowing the customer to seize the market with the fastest speed and the highest investment and output ratio!”
"What is the most important problem that needs to be solved for Skyglow Nurturing (Skyglow Technology's product)?”
"It's not that there's no audience! It wasn't because the product wasn't effective! It's not because the price of the product is too high!"
"It's because we haven't found a suitable way to enable the product!”
Yang Zhu kept waving his arms, looking like a multi-level marketing master…
"First of all, I want to say that we should skip the positioning of the product first. We need to analyze the real factors and then reverse derive the brand positioning for Auspicious Nourishment. Any wishful thinking to position the product is a hooligan!”
Second P: Consumers VS Buyers VS Decision-makers
"The second question is, we need to analyze the consumers, buyers, and decision-makers of our products.”
"Our product is a quit smoking product. The main consumer group is very clear, and it is those smoking men!”
"But what about our main buyers? Is it really those men?"
After Yang Zhu said this, he paused and looked around at everyone with a questioning gaze like a lecturer.
When the executives heard this, their eyes began to shine. A middle-aged woman said,
"That's right. In China, most smoking men don't take the initiative to quit smoking. Usually, it's their wives or parents who ask them to quit smoking!”
Yang Zhu nodded approvingly." That's right. Under normal circumstances, the main buyers of quit smoking are not men who smoke, but their wives and girlfriends. The proportion of parents buying is relatively low, so they are not included for the time being.”
"In reality, this type of buyer has a large base and a moderate purchasing rate. They are an extremely valuable group.”
"There is another group. Under normal circumstances, they themselves will not buy our products, but they will greatly influence smoking men and their families to buy our products. I call them the decision-making group!”
" Doctor!?" A bald middle-aged male executive blurted out!
"Yes, doctors are one of them, but they are the hardest to deal with among the decision-makers. From a marketing perspective, I don't recommend including doctors into our marketing system now.”Yang Zhu first nodded at him, then shook his head.
Everyone instantly felt as if a cat was scratching their hearts. They had a vague feeling, but they could not pierce through that piece of paper.
Looking at everyone's expressions, Yang Zhu said,"If we are lucky enough to cooperate, I will tell you about this. For now, please forgive me for keeping it a secret.”
Everyone was enlightened. This was a bait!
Yang Zhu continued,
" Now that the target group is clear, one of the most important problems of our product has surfaced.
" That is…the problem of channels!" Then, he swiped to the third page of the PowerPoint.
"If I'm not wrong, the other companies either didn't mention it or suggested that you build supermarkets, community stores, cigarette shops, and so on first, right?”
Skyglow Technology's executives nodded.
"Let's not talk about whether your company has enough manpower to complete the installation of more than 30,000 of these terminal units in Beijing in a short period of time. What is the rate of loss?"
"Moreover, in my opinion, some of those terminal aren't even effective, let alone efficient. Think about it, how many people would really buy quit smoking products in a tobacco shop? The usage scenarios are completely conflicting!"
From the beginning, everyone had heard many words that they had never heard of before, but they could vaguely understand what these words meant. The eyes that looked at Yang Zhu's young face could not help but become a little more passionate! (Yang Zhu: According to the development level of your world, it would be strange to hear such words now.）
"Then what are the efficient end-points for our products?”The bald middle-aged man asked again.
"Let's take the group of people that we just talked about as an example. If we manage to get the doctors, then the ATM shop near the hospital will be our efficient terminal!”
"As for the female group…keep it a secret for now!”
The executives sighed. It was happening again!
In the next half an hour, Yang Zhu talked about " consumer sketches,"" communication channels,"" communication content,"" product positioning and tonality," and other content, but he kept them in suspense when it came to key points.
Skyglow Technology's executives were mesmerized by the story, but at the same time, they couldn't help but grit their teeth…
It couldn't be helped. This was the first time they had heard such a logical and targeted proposal. Even if Yang Zhu had hidden too much of the core content, his professionalism and inspiration were far superior to the others...
After the speech, the executives shook hands with Yang Zhu and Qin Xing and directly expressed that they would promote the next cooperation between the two companies as soon as possible.
Hearing such a blatant hint, Qin Xing smiled so hard that the wrinkles on his face could pinch a fly to death.
…………
After leaving the office building, she rejected Qin Xing's invitation to eat a big meal.
Yang Zhu waved his hand casually, not leaving a trace of cloud behind.
A passerby behind him sighed at Qin Xing,""Boss Yang is really a master…"
The others nodded in agreement.
Yang Zhu, who was rushing home, was cursing loudly,"F * ck Lin Tu! You actually chose ten chapters, causing me to have to work overtime every day to write. I'm not done with you!!”
This book comes from：m.funovel.com。