On July 1st, Austin arranged for Zhang Luo to meet with the senior management team of Adidas.
Many rookies signed shoe endorsers before the draft, but Zhang Luo had never signed.
Of course, it was not that there were no brands chasing Zhang Luo, but there were too many. Zhang Luo and Austin needed to choose carefully.
The market behind Zhang Luo was too big.
Zhang Luo wanted to see which company offered the most sincere (highest) price.
In the beginning, Zhang Luo asked Austin to negotiate a short contract with the shoe sponsor. It would be best to negotiate a one-year contract.
However, after Austin asked around, the shoe sponsors tactfully said that the amount could be increased, but the age could not be short.
If Zhang Luo had been a rookie or not famous, the sponsor would have been willing to give him a short-term contract, but Zhang Luo was famous…
This way, Zhang Luo would not be able to sign for only one year. They also needed a lot of marketing in the early stages.
Basically, the contracts given to Zhang Luo started at two years. There were also contracts that lasted for three years, five years, seven years, and even ten years.
A domestic brand even gave a lifetime contract
Zhang Luo naturally couldn't let himself lose too much, so he chose the short-lived adidas for in-depth negotiations.
The contract for sneakers was a very important source of income for rookies. Zhang Luo's reference was the price that James, Iverson, and other supergiants signed during their rookie years.
When James was 18 years old, he signed a seven-year,$90 million contract with nike!
Even when Zhang Luo transmigrated, this contract was still worth a lot.
James proved that the decision made by Nick was completely correct.
Now, James 'signature shoes were in the top three in sales all year round.
Zhang Luo also learned from Austin that when he signed James, Adidas made a mistake and pushed James to the company. At that time, Adidas initially offered James a 10-year, 100-million-US-dollar contract, but in the end, it changed to 10-year, 70-million-US-dollar contract. This made James feel that he was not respected enough, so he directly switched to the company.
The marketing manager of Adidas, who was in charge of signing James, was also fired.
"How much do you think we can negotiate?" Zhang Luo asked Austin on the way.
"At the very least, it will be higher than Ross." Austin smiled confidently.
The size of a shoe contract was related to position, order, image, style, and market factors.
The top scorer, Ross, was also signed by Adidas, which offered a price of about 11 million dollars a year.
Zhang Luo and Austin arrived at the New York branch of Adidas.
Zhang Luo was in a hurry recently. After negotiating the sneakers contract today, he had to sign a rookie contract with the Knicks tomorrow.
After that, there would be a series of commercial shoots and other sponsors to sign contracts with. Then, it would be the filming of the personal documentary.
Many media outlets wanted to arrange an interview with Zhang Luo, but Zhang Luo's time was not enough...
"Zhang, I'm very happy that you're willing to meet with us. We're very sincere in wanting to cooperate with you.”
After exchanging pleasantries, they quickly got to the main topic.
" We've also signed a contract with your friend Ross. You've also communicated with him, right?"
Tom, the head of the marketing department of Adidas, opened the PowerPoint presentation and showed Zhang Luo the company's culture and explained the sneaker promotion plan to Zhang Luo!
Zhang Luo nodded from time to time.
In the end, Adidas gave their sincere offer on the last page.
A three-year, 30 million USD cash contract!
"Tom, I feel that your 'sincere' offer isn't sincere enough, and it's also not respectful enough to Zhang.”Austin said directly.
When Tom heard this, he raised his eyebrows. The negotiation began.
Tom looked at Zhang Luo.
"Mr. Austin will negotiate on my behalf.”Zhang Luo smiled and gave Austin the right to negotiate. They had already communicated.
There were some things that Zhang Luo couldn't say directly, so Austin could only say them.
The sneakers contracts were divided into three categories: signed shoes, cash, and merchandise.
The supergiants signed autographed shoes. In addition to the basic endorsement fee, they would get a 5% commission for every pair of shoes sold.
Marginalized players signed a " merchandise " contract. The sponsor would provide sneakers and some equipment for the players to wear for free. That was all.
Most players signed " cash " contracts. The sponsors would pay them annually, and the players would wear the shoes of the brand to coordinate with the marketing.
Initially, Adidas gave Zhang Luo a cash contract for " most players."
This cash contract was very big. It was 10 million dollars a year. Saying that it was disrespectful was just a negotiation strategy.
"Mr. Austin, please tell me your request." Tom looked at Austin.”
"As we all know, Zhang Luo has a market of 1.3 billion people behind him, and Yao and Yi are both traditional insiders. Their sneakers are not easy to sell.”Austin paused for a moment and continued," Zhang Luo's style of play is biased towards the perimeter. I've communicated with the New York Knicks. Zhang Luo will play the shooting guard position in the new season. Of course, we can't rule out letting him play point guard at some point. His position is a dual-energy guard!”
"As you know, a defender's sneakers will sell better. It is foreseeable that Zhang Luo's sneakers will be a hot selling model as soon as they are released.”
Austin's words made Zhang Luo and Tom's mouths twitch.
Tom's heart was racing.？，Dual Energy Guard, Austin, f * ck your mother!”
Zhang Luo also wanted to laugh, but he held it in.
"I think the amount can be raised to 13 million USD, the term can be shortened to two years, and then the cash contract can be changed to a signed shoe contract.”
"This is what I think. After two years, you have the priority to renew the contract. If Zhang Luoshui loses, your loss will only be a two-year contract.”
Tom's mouth twitched again. So Austin was still thinking about us?
"As for the autographed shoes, Zhang will enter the All-Star starting lineup in his first season. You guys can't deny this, right?”
Tom nodded. As long as Zhang Luo wasn't as weak as Yi Jianlian, he would definitely be in the All-Star lineup. They were also optimistic that Zhang Luo could enter the All-Star.
"Is it too much to get an autographed shoe contract from an All-Star starter? Is it too much?" Austin was a little excited.
"It is indeed not too much…" Tom muttered.
..................
Austin's momentum in the negotiation almost crushed Tom's…
Of course, this was also related to Zhang Luo being a scarce resource. Tom often had to look at Zhang Luo's expression when speaking. If he made Zhang Luo unhappy, there was no need to talk about it.
In the end, after Tom consulted his superiors, he quickly reached a final agreement with Zhang Luo.
Zhang Luo signed a two-year, 26 million autographed shoe contract with Adidas, of which 2 million was an incentive clause.
As long as Zhang Luo led the team into the playoffs and was selected as the All-Star starter, he would be able to get an average of 15 5 5 per game and win the entire two million.
This book comes from：m.funovel.com。