Rebirth: From Arcade Game to Business Empire
33 An unexpected surprise. Acquiring a television station?

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An Unexpected Joy, Acquiring a Television Station?

Lin Mu was thinking about a new problem after he made a fortune with the big shots of the arcade.

That was the commentary for the match.

A passionate commentator would also attract a lot of attention.

He could only slowly nurture these.

After the process, Lin Mu started spinning like a top without any time to rest.

"Boss!"

After everything was done, before Lin Mu could sit down, he saw Jiang Muyan quickly walk up to him and said with a worried expression,""Infinity Station rejected us!"

"What is this?" Lin Mu was stunned for a moment and frowned."What's going on?“

Jiang Muyan took a deep breath and said slowly,""Limitless Station told us that they don't think our e-sports have any value and can't bring up Limitless Station's viewership ratings, so they rejected us!”

Lin Mu took a deep breath.

The expression on his face was not very good. Then, he slowly opened his mouth and said,"Is it a matter of price?”

"Boss, I've asked around. It's not about the price, but Limitless Station's internal department thinks that you're a match for Shao Corporation since you've invested in Jiahe!”Jiang Muyan said helplessly,""That's why they refused!“

"Alright!"

Lin Mu took a deep breath and his expression turned ugly."The structure of the Shao Corporation has really broadened my horizons!”

"Boss, what about us?" Jiang Muyan said slowly.”

"Don't worry about this!" Lin Mu shook his head slightly and said slowly,""Contact Li's Voice!"

Jiang Muyan frowned slightly and said hesitantly,""But they are black and white!"

"There's nothing we can do about it!" Lin Mu spread out his hands and said helplessly,"We always need a publicity channel!”

Jiang Muyan nodded.”

Li's voice was the future of Asian TV.

In the early days, Li's Voice was also the overlord of Xiangjiang TV stations. In 1967, Li's Voice had as many as 6000 users. However, it was also at the peak of Li's voice. In September, the wireless TV station, Infinite Station, started broadcasting. Infinite Station's viewing was completely free and wireless, and there were many (not all) color pictures. As the screen was still in black and white, many viewers began to switch to Infinity TV, and the screen was affected by the loss of customers.

By the end of 1972, Li's customers had decreased to 75,000 and the audience was about 300,000.

During this period of time, Li's Voice had been trying to change their way of doing things. The number of advertisements had been decreasing, and so had the number of employees.

There had been no improvement.

In the afternoon, Jiang Muyan came to find Lin Mu.""Boss, the shareholders of Li's Voice want to talk to you!”

"Talk to me?" Lin Mu's face revealed a puzzled expression.""Talk to me about what?"

Jiang Muyan took a deep breath and quickly said,""They want you to invest in them!"

"What?" Lin Mu couldn't help but reveal a surprised expression.""You want me to invest? Isn't this a joke?"

"Exactly!" Jiang Muyan quickly said," Actually, Boss, Beautiful Voice is spending a lot of money now. Since two years ago, Beautiful Voice's new building was built and opened. The new building had nine broadcasting rooms and eight broadcasting studios, equipped with advanced recording and electronic equipment. The maintenance and updates of these equipment cost money!”

Lin Mu was a little stunned. Then, he coughed and said,"I understand what you're saying, but what does this have to do with my acquisition?”

"I told them that you want to invest in Li's Voice and see if they have the idea!”Jiang Muyan stuck out her tongue and said with a smile,""I guess they definitely can't afford such a huge expense!”

"Don't look at how many newcomers they've groomed, but I've seen the ratio of their income. They don't make much money at all. Last year, Xiangjiang Radio Station (RTHK) started to cooperate with Xiangjiang's Department of Education to produce TV programs and arrange for them to be broadcast on Li Di Ying Sheng's channel.”

"So, when I said that you wanted to invest in the company, I saw that they were tempted!”Jiang Muyan smiled and continued,""Boss, what do you think?"

Lin Mu was also lost in thought. He knew that Asia Television's predecessor was Beautiful Voice, but he did not know that it was not profitable.

Now, it seemed like it was true. On one hand, Beautiful Voice was facing the challenge of Infinity. They were fighting back, but they had never had a good way to fight back. The Eagle Country capital behind them was also constantly burning money, but whether it was the viewership ratings or advertising fees, they could not be compared to Infinity.

If the viewership ratings could not compare to theirs, it would be very difficult to snatch them back in a short period of time.

In fact, the Eagle Country's capital had always been pouring money into it, until Li's television station filmed a unit drama with current affairs as the theme," Ten Strange Case," in 1975. After it was broadcast, the ratings rose to second place.

At this time, Li's Voice started to make money.

However, soon, the capital behind Beautiful Voice failed to invest in the coal mine. They had no choice but to sell Beautiful Voice to Qiu Degen, which was how Asia Television was transformed.

Even so, it was indeed a good opportunity for Lin Mu to intervene.

Li's cries were burning money now. They were getting a little annoyed, especially when they didn't know when they would end up like this.

For Lin Mu, he also needed a publicity channel.

The newspapers were still not enough. Nothing could attract more traffic than the television.

Unless the Internet appeared. However, this would have to wait until the 1980s or even the 1990s.

"How much are you offering?" Lin Mu's gaze fell on Jiang Muyan.

Jiang Muyan smiled and said slowly,""The price is currently controlled at around 30 million. We hold about 20% of the shares!”

"100 million!" Lin Mu's gaze fell on Jiang Muyan and he said unhurriedly,""I want to take down Li's Voice!”

Jiang Muyan was stunned for a moment. She couldn't help but say,""Boss, have you really thought it through?”

"Either you don't do it, or you do it to the best of your ability!”" 100 million," Lin Mu said slowly." You go ahead and negotiate, but keep the price as low as possible. At the most critical moment, I'll come back and have a good chat with them!"”

This book comes from:m.funovel.com。

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