City: I'm an investment genius
18 Diderot Effect

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Huanmao iAPM was located in Huaihai Middle Road, which was comparable to Nanjing Road in Shanghai's commercial map.

Different from the top luxury of the IFC, Ipam targeted the growing middle-class and senior white-collar workers in the city. In terms of population and individual purchasing power, this type of customer group would be the absolute main force of urban consumption in the future.

Su Yu didn't go to his car immediately after he arrived at Ipam. Instead, he found a place to eat.

It was already six o'clock in the evening, and he was already a little hungry.

So, Su Yu searched through the reviews and found Moreton Seafood Steakhouse, one of the top three restaurants in Global Trade.

The average cost was only 800 to 1000 yuan, which wasn't expensive for Su Yu.

Morton's taste, environment, and service were all above four points, so Su Yu decided to go with it.

Su Yu walked up to the fourth floor of Ipam and entered Morton Seafood Steak House. As he walked in, the waiters were very friendly and he found that the environment here was really good.

Su Yu arrived at a table with a night view, and the waiter followed him the entire time.

"Give me a Ribbon-eye Steak, a Treasure Crab Patty, and a lobster soup.”Su Yu said after looking at the menu.

"Yes, sir. Please wait a moment.”The waiter took the menu and left.

Ribbon-eye Steak was the signature dish of Morton Seafood Steak House. It cost 748 yuan, Treasure Crab 328 yuan, and lobster soup 188 yuan.

The three dishes and the 10% service charge came to a total of 1390 yuan, which wasn't much for Su Yu.

While waiting for his meal, Su Yu looked around and couldn't help but smile bitterly. He seemed to have chosen the wrong place.

Most of the people here were couples. There were very few single people dining here.

Su Yu looked at the introduction of Morton's Seafood Steak House again and realized that he had overlooked a blind spot. This place was a popular spot for couples to check in, attracting many couples to dine there.

As a single man, Su Yu felt helpless. If the food tasted good, he could bring a date with him next time.

After waiting for a while, all the dishes Su Yu ordered were served, so he started to taste them.

He first looked at the dishes and found that they looked and smelled good. Su Yu cut a piece of steak and tasted it. It was oily but not greasy, and the texture was very good.

Then, Su Yu tried the Treasure Crab Patty and the lobster soup, only to find that the lobster soup was a little bland.

Half an hour later, Su Yu finished his meal and left Morton Seafood Steak House.

Fortunately, he still had 320,000 yuan in his card. After spending it again, he still had 300,000 yuan left. It was enough to pay the bill.

What should I do after dinner?

Of course, to buy a set of equipment!

Currently, Su Yu was wearing a pair of casual casual shoes shoes that he bought casually in the past, which added up to less than 1,000.

Since he was going to register in the Bugatti Veyron La Voitual Noire, which was worth hundreds of millions, Su Yu couldn't wear cheap clothes. He should at least get some decent equipment.

Even the ancients said that a good horse was matched with a good saddle, and a man depended on his clothes. Even if he had a good car, he had to get some stylish clothes to avoid being called a nouveau riche.

In psychology, this was called the complementary effect, also known as the Diderot effect.

Su Yu walked into the Gucci store in the luxury brand sales area of Ipam.

Although Global Trade's positioning was not as good as the top luxury brands in the National Finance Center, there were also high-end luxury brands such as Gucci and Prada.

Even though Su Yu was wearing cheap clothes, the shop assistants still welcomed him warmly. The shop assistants of these luxury brands had all undergone professional training and were of high quality, so they didn't look down on him.

"Hello, welcome to Gucci.”The shop assistant greeted him warmly.

"Take me to see your summer clothes."”

In the luxury industry, although Gucci was not as good as Louis Vuitton, it was only slightly inferior in style and was still very popular.

In the Gucci store, Su Yu quickly picked out three T-shirts, three pairs of shorts, and a few shoulder bags. The total price was only 58,000 yuan.

Then, Su Yu went to the shoe section and picked out four pairs of casual shoes, which cost only 12,000.

When the shop assistant saw Su Yu buying a luxury brand like cabbage, she smiled like a flower. After selling this, she could get a big commission.

After shopping, Su Yu left Gucci and headed to the second basement with the bags of clothes, pants, and shoes.

He could finally see his supercar worth hundreds of millions, the Bugatti Veyron La Voitual Noire.

Su Yu took the elevator to the basement and found parking space 66. In front of him was a bright black sports car.

At this moment, his gaze was completely attracted by this bright black supercar.

Su Yu quickly recalled the information on the Bugatti Veyron La Voitual Noire; he had done a lot of research before coming here.

The Bugatti Veyron La Voitual Noire was translated as "The Sound of Black." It was a masterpiece that transcended the era and ended Rolls-Royce. It was the most expensive car in history.

In terms of appearance, the Bugatti LaVoitureNoire used exaggerated aero packages in many places. The exaggerated front air intake grill gave a strong sense of déjà vu, and the raised white decoration on the front of the car...

On the car, the windshield and the windows were seamlessly connected, and the smooth body lines extended from the front to the back of the car…

The rear of the car had an arc-shaped LED light strip that was unprecedented on a supercar. Below it was a luxurious six-outlet exhaust, which was very visually impactful.

Su Yu had to admit that he fell in love with it at first sight.

Men liked luxury cars and beautiful women.

P.S. Brothers, are you watching? Please support me with some free flower evaluation votes, I'm really grateful!!!

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