" The Sewing Machine Band " had taken in 140 million yuan at the box office with just a 10% screening rate. Moreover, its reputation had soared to 9.1 points. The people in charge of the theater chains would definitely not miss it, nor would they be unhappy with the money.
On October 2nd, Sewing Machine Band's screen time went up against the trend. It went from 10% of the first day's screen time to 40% now. It had suddenly increased by four times!
In an instant, it had gone from the movie with the lowest screening rate during the National Day to the movie with the highest screening rate!
As stepping stones for The Sewing Machine Band, Bashful Tekken and Jade Dynasty were the biggest sacrifices.
Even though the fans of the male leads of these two movies bought tickets to lock up the screening for their idol movies, many cinemas still forced them to refund their tickets and change the broadcast to " The Sewing Machine Band."
On October 2nd, the screening time of Bashful Tekken was cut by 5% from 30% to 25%, and Celestial Bane's screening time was cut by 25%, from 40% to 15% on the first day.
Although the box office earnings and potential of these two movies were not as good as Shen Ran's Sewing Machine Band, they still had some potential after doing well on the first day.
The capitalists were all after profits, and there were still some cinemas that weren't completely disappointed with Jade Dynasty and Shameful Tekken.
It was a pity.
When the box office earnings came out the next day, the results were very face-smacking.
On the second day of its premiere on October 2nd, the box office earnings of " The Shameful Iron Fist " plummeted by nearly half, from 123 million on the first day to just over 65 million.
They were all comedy movies. With The Sewing Machine Band, everyone would definitely be more willing to watch The Sewing Machine Band.
It was a complete reversal of the situation where everyone went to watch the Sewing Machine Band because they couldn't buy tickets for the movie 'Bashful Tekken'. Now, it was the Sewing Machine Band that was hard to get a ticket. Instead, those who couldn't get tickets for the Sewing Machine Band went to watch the movie' Bashful Tekken'.
Of course, compared to Jade Dynasty, Bashful Iron Fist was still considered better.
Celestial Bane was even worse. There was a 115 million on the first day that plummeted to barely more than 20 million, directly shrinking 83% of the box office!
In contrast," The Sewing Machine Band " had received a huge boost in box office sales due to its explosive reputation and the media's vigorous promotion. It had soared from 140 million on the first day to 350 million today!
The box office earnings of the Sewing Machine Band alone were more than four times that of Celestial Bane and Bashful Tekken combined!
This box office!
This gap!
When the data came out, some of the cinemas that were still waiting to see what would happen took Celestial Bane off the air on the third day and switched to showing The Sewing Machine Band.
Even the 25% of the screen time for " Bashful Tekken " had been cut to 15% to be used for " The Sewing Machine Band ".
but... An awkward scene appeared.
On the third day of the premiere, all the major cinemas wanted to play " The Sewing Machine Band ", but they found out…
Without a copy, it couldn't be played!
Because the directors of the major cinemas were not very optimistic about this movie during the previous screening, they did not expect it to have such a hot momentum. As a result, the number of copies of "The Sewing Machine Band" that their cinemas had kept was far from enough.
The theater management had made a serious mistake in their estimation, and the copies of " The Sewing Machine Band " were seriously insufficient. This led to the third day of screening…
Sewing Machine Band!
It was hard to get a ticket!
All the major theater chains were filled with regret.
The screening of " The Shameful Iron Fist " was cold and empty, with less than 40% of the seats being filled.
The screening of Celestial Bane was even worse. The attendance rate was less than 10%. If this continued, they probably wouldn't even be able to earn back their electricity bills.
On the other hand, those who played " The Sewing Machine Band " were packed to the brim, and many people even started to sell them.
Moreover, because the Sewing Machine Band only had 40% of the nationwide screening slots, even though it was the first row, it could not hold up against the craze for the movie. As a result, there were long lines in front of the cinemas in major cities.
They had no choice. They all wanted to watch the Sewing Machine Band!
These were all last-minute screenings. For example, the previous 10% of screenings had long been sold out by movie fans. These were all tickets that could not be bought online, so they came to the cinema to queue up to buy tickets.
Any random ticket seller would rather wait two hours for the next performance of " The Sewing Machine Band " than buy the low-priced tickets for Xiao Zhan and " The Shameful Iron Fist."
Due to the popularity of the movie theater, many reporters from the television stations were dispatched.
"Shanghai News reporting for you!"
A beautiful reporter from Shanghai TV Station came to a long line in the theater and smiled at the camera.
"Hello, everyone. Today is Saturday, October 3rd. This is Shanghai News.”
"Everyone might have heard about this year's National Day. The movie that Xiao Zhan, Shen Ran, and Alan Ma Li starred in was released at the same time during the National Day period. The box office showed that Shen Ran, the newcomer, had an absolute advantage in the box office.”
"Many netizens on the Internet are not convinced by this situation. They say that there must be hype and something fishy going on. So today, I'll bring everyone here to see what the situation is like.”
"As everyone can see, behind me is the Wanzhou Theater. I'm sure everyone has noticed that there are a lot of people queuing at the ticket booth. The queue is a little huge. Let's go and take a look together."
The reporter randomly picked a family of three in the long queue of hundreds of people.
"It seems that your family is very happy to be watching a movie together. Hello, may I ask what movie your family is going to watch?”
The family was a little excited to see a reporter interviewing them.
The man glanced at the reporter and smiled.
"We heard from our colleagues at the company that 'The Sewing Machine Band' starred by Shen Ran is very good, so we wanted to come and watch it as a family.”
Obviously, he was influenced by his colleagues and came to watch the movie.
......
"Alright, thank you for accepting the interview!”
The reporter replied politely and continued to randomly search for the next group of interview signs.
Well, the target of the interview this time was more obvious.
A group of girls who looked like college students were holding the stills of the Sewing Machine Band. It was obvious that they were here to watch Shen Ran's movie.
"Hello,"
Before Mango TV's beautiful reporter could ask anything, a girl said loudly.
"Little sister, quickly uphold justice for us! We want to lodge a complaint against this cinema. They clearly agreed to a 60% screening rate, but I've calculated that the maximum screening rate for 'The Sewing Machine Band' is only 40%. Isn't this cheating us consumers?”
"That's right! Why didn't he take out the remaining 20%? Was he going to leave it for Celestial Bane? That movie isn't good!"
Another girl quickly added. These girls were more direct and weren't afraid of offending anyone.
At this moment, another girl said to the camera,
"Those who said that 'The Sewing Machine Band' wasn't good and swore that watching 'The Sewing Machine Band' was mentally retarded, could you please have some spirit of contract and stop fighting with us for tickets?”
"That's right, annoying!"
Someone quickly echoed the girl's words.
This book comes from：m.funovel.com。