In the afternoon, in the high-level conference room of Huan Yu Ventures, Li Yang met the general manager of the headhunting company, Miller.
No, Williams Miller was his full name.
At the conference table, Li Yang sat in the main seat, while Miller sat with his back straight and his expression calm.
" Williams Miller, graduated from Wharton Business School with a PhD in Business Administration. Later, he studied computer science and obtained a master's degree..." Li Yang looked at the resume in his hand and muttered to himself.
After reading the last page of the resume, Li Yang placed it on the table and stared at Miller.""Based on your resume, you entered the company after graduation and rose from an ordinary business manager to the position of executive vice president.”
As the founder of the internet industry, yahoo had a glorious history.
In 1994, the company was founded and started as a portal, quickly accumulating a large number of users.
Yahoos was the most famous Internet portal in the United States and one of the creators of the Internet miracle at the end of the 20th century. Its services included search engines, emails, news, and so on. Its business spanned 24 countries and regions, providing a wide range of network services to more than 500 million independent users worldwide. At the same time, it was also a global Internet communications, commerce, and media company.
It only took two years for the company to go public. Before the dot-com bubble burst, the company's market value had reached 125 billion dollars, and its stock price had risen from 1.34 dollars to more than 100 dollars, a full 100 times.
This was a very scary number. At that time, even the American car giants General Manager and Ford only had a market value of 50 billion dollars.
In just six years, it had achieved a market cap that GM and Ford hadn't achieved in a hundred years. It was twice their market cap.
Unfortunately, with the bursting of the Internet bubble and the successive mistakes of the company, its market value fell by about 90 billion dollars. It was now only worth 31 billion dollars.
In the future, with the rise of Google and Facebook, Yahoos would basically lose its share of the advertising market. Google, the former little brother of Yahoos, would advance triumphantly and step on the corpse of its big brother to ascend to the throne.
Back then, the two founders of Google wanted to sell their search engine to Google, but Yang Zhiyuan refused to buy it. This indirectly led to the establishment and emergence of Google.
In the midst of the internet boom, the only thing that yahoo did right was invest a billion dollars in maribaba a few months ago, acquiring a sizable stake.
Ten years later, the company was on the verge of being delisted, and its market value was shrinking. If it hadn't held a small stake in Maribaba Group, it would have gone bankrupt long ago.
Of course, even though 10 years later, it would be a miserable ending, and it would be reduced from a big brother to a mere foil. However, it was still very powerful now. Not to mention its business scope, just its 31 billion dollar market value was enough to look down on many century-old companies.
Sitting on the chair beside him, Miller listened to Li Yang's question and thought for a while. He adjusted his gold-rimmed glasses and replied,"Mr. Li, Yahoos is a great company. It created the miracle of the Internet, but its decision-makers were short-sighted and could not recognize their position. They were once immersed in their former glory.”
"For so many years, the decision-makers of Yahoos have not increased their efforts to explore the existing portal business and news business. Instead, they have invested a lot of money and energy to compete with emerging start-ups for new business.”
" Everyone can understand the need for growth and the need to expand into more businesses, but the new businesses that the decision-makers are expanding simply can't compete with those emerging Internet companies.”
" The Internet is an industry that changes with each passing day. The speed of elimination in this industry is far faster than other industries. Instead of using its strengths to suppress the weaknesses of its peers, it used its weaknesses to compete with the strengths of its peers.”
" Moreover, I see little hope of being promoted again within the company. The founders occupy the most important positions.”
" Mr. Li, I'm still young. I don't want to waste my life on yahoo…"
After hearing Miller's words, Li Yang smiled and nodded in agreement.
From the perspective of a future person, Miller's statement was very correct. Yahoos could have become a giant Internet company, but due to the repeated mistakes of the decision-makers, Yahoos had been weakened all the way and reduced to a green leaf.
Ignoring innovation, just two points were enough to prove how stupid the company was.
First, Google was once a subordinate of Google. The two founders of Google wanted to sell their search engine to Google, but the top executives of the company felt that it was too expensive, so they developed it themselves, which eventually led to the establishment of Google.
Second, Markberg had also wanted to sell Facebook to Yahoos, but the top executives of Yahoos also felt that it was too expensive. They didn't want to buy it, so they did it themselves.
The decline of Yahoos was caused by Google and Facebook, which dominated the foreign Internet advertising market.
At its peak, its share of the internet advertising business was 20%, but in the end, it fell by 3%.
If they had lost their main source of revenue, what chance did they have to turn things around?
Thinking of this, Li Yang felt that he couldn't blame the top executives of Google. After all, they weren't the prophet. No one could have predicted that Google and Facebook would be so terrifying.
Then, Li Yang collected his thoughts, looked at Miller, and continued to ask,""TL Streaming is just a concept for now. It hasn't been established yet. Tell me your opinion on it.”
Miller thought for a long time and replied,"At present, there is no internet company in the world that specializes in live broadcasting. The definition of live broadcasting is very simple. It is to transfer the people or things captured by the camera to the computer screen through technical means, so as to achieve simultaneous real-time playback.”
" From the headhunter's description, I believe that the content of the live broadcast company will focus on entertainment. After so many years of development, the netizens in various countries are still mostly male. Due to the user base, the live broadcast content of the company will definitely be mainly male!”
Li Yang was dissatisfied with this answer and asked again,"Anything else? Is that all?"
Miller cleared his throat and continued,""According to the data released by the Global Daily, the number of Internet users worldwide has exceeded 500 million, approaching the 600 million threshold. Webcasting is an emerging business, and its prospects are still uncertain.”
" If the company can provide a large number of interesting and eye-catching live broadcast content and constantly create new live broadcast materials, then the company can at least obtain a large number of registered users and daily active users from the nearly 600 million netizens. Once the company has more than 10 million registered users and millions of daily active users, a powerful Internet company will be born!”
" As long as the content is interesting and worth watching for a long time, and then we can put it into practice, the number of registered users will easily accumulate…" Li Yang's eyes flickered as he pointed out the core problem."Mr. Miller, the above conditions are valid. I would like to ask you, how should the company be profitable?”
" Profits…" Miller was stunned by the question. Profits were a headache for many internet companies.
Now, everyone had users, but they couldn't turn them into cash. Many Internet companies 'main source of profit was advertising. There were even more Internet companies that couldn't get involved in the advertising industry, so they didn't make a single cent of profit.
In this day and age, most of the early stage internet companies were burning money. Although many investment institutions believed that in the future, internet companies could be profitable, and not only through advertising, but those unknown ways of profit had not been discovered yet.
It was precisely because of this that the valuations of many internet companies were so terrifying.
Of course, after this period of time, for example, five or ten years, if many Internet companies still could not make profits and people did not see any hope, then investors and investment institutions would definitely not be able to sit still and stop investing.
"A live broadcast is definitely a free live broadcast. Only by being free can we obtain the largest number of users. But how can a free live broadcast be profitable? Relying on advertising fees?" Miller muttered to himself, thinking about how to break it.
After thinking for a long time, Miller couldn't think of anything. He looked at Li Yang helplessly and said,"Currently, I can only think of advertising profits. I feel that Mr. Li is not interested in the profits of the live broadcast. What Mr. Li is interested in is the registered users of the netizens.”
"You have good taste, but you are only half right. As long as you understand human nature enough, you will realize that you can earn money this way!”Li Yang smiled mysteriously and didn't answer the riddle.
It was a very simple principle. If Miller could figure out how to make money through live streaming, then what was Li Yang to do? Don't they know how to do it themselves?
"What does this have to do with human nature?" Miller was very confused.
At this moment, Li Yang stood up, stretched out his right hand, and said with a smile,""Mr. Miller, congratulations on passing the interview. Welcome to the company. From now on, you are the general manager of the company, which is equivalent to the position of CEO!”
" I passed…" Miller stood up excitedly and held Li Yang's hand."Boss, thank you for hiring me. I will use my actions to prove my management and operation ability!”
After a handshake, Li Yang sat back down and knocked on the table."The company is still an empty shell. Your task is very important. From the recruitment of personnel to the company structure, you will be personally responsible for all of these. I don't have time to manage these things.”
Unlike in China, most professional managers had good professional ethics, so Li Yang could relax and delegate power. He only needed to control the finances and appoint key personnel.
On the other side, Miller was even more excited after hearing Li Yang's words. Any professional manager would like such a boss the most.
This didn't mean that Miller wanted to use his power for personal gain or corrupt property. He needed power and trust. Only under such circumstances could he maximize his management skills.
"Boss, don't worry. I will set up the basic framework of the company in the shortest time possible!”Miller looked excited as he promised.
Li Yang smiled in satisfaction and patted Miller's shoulder.""Although your annual salary of one million dollars is only 100,000 dollars higher than your previous salary, I hope that you can get an annual salary of more than 100 million dollars in the future and break the annual salary record of a professional manager.”
This was not a decade later, and no professional manager had yet to receive a salary of more than 100 million yuan.
"An annual salary of more than 100 million yuan? Is that possible?" Miller's gaze was sharp. He knew that this was a big cake that Li Yang had drawn and that it was almost impossible to realize.
If a professional manager wanted to get an annual salary of more than 100 million yuan, how powerful would the company that gave the salary have to be? The lowest market value would start at 100 billion yuan.
In Miller's imagination, if the company developed to the end and successfully went public, it would be very good if its market value could exceed 10 billion gold. As for the 100 billion gold barrier, Miller didn't even dare to think about it for the time being.
Not to mention anything else, becoming the CEO of a company worth tens of billions was already the pinnacle of his life.
This book comes from：m.funovel.com。