Cola soda was actually born in the mainland as early as the 19th century. Its name was Watsons soda.
During the Anti-Japanese War, he stopped his business in the mainland and returned to Xiangjiang.
In 1963, Huchison Whampoa acquired Watsons, followed by Li Jiacheng's 800 million capital that swallowed billions of Huchison Whampoa. However, Watsons had already transformed into medical supplies and supermarkets.
As for the soda beverage market, only the distilled water business remained.
It was the common drinking water in the office.
This was domestic investment.
As for foreign investment, Coca-Cola was the first to enter.
He had entered the Shanghai market as early as 1927.
In the 1930s.
She even found Ruan Lingyu, who was very popular in the Magic City at that time, to endorse her.
With Ruan Lingyu's popularity, Coca-Cola began to enter the public class, and its sales increased day by day, becoming a popular beverage.
By 1933, Coca-Cola's Bottling Plant in Shanghai had become the largest Cola soda plant outside M Nation.
By 1948, the factory had produced more than one million boxes, setting a sales record outside of M Nation.
It flourished for a time.
Then, the domestic situation changed, and Coca-Cola withdrew from Great Xia.
After 1978, the relationship between the two countries improved. After the establishment of diplomatic relations, Coca-Cola returned to the mainland.
Using Beijing as the headquarters would radiate to the entire Great Xia.
Pepsi followed.
The difference was that Pepsi Cola was based in Pengcheng.
In fact, apart from these two foreign cola brands, there were also eight other soda factory brands active in the mainland, including Arctic Ocean, Happiness Cola, and Tianfu Cola.
It could be said that the cola market in the mainland was now filled with competitors.
For this reason, Jiang Feng had communicated with Wang Donglai through international calls many times.
Firstly, the price could not be too high. It was more expensive than domestic cola and cheaper than Coca Cola and Pepsi.
Also, in terms of product packaging, he had to strive for perfection.
Also, invest heavily in advertising. Don't be stingy.
For the current Master Kong Group, even spending 30 million yuan a month in the mainland was still affordable.
PepPepsi and Coke.
Although these two families were powerful, it was impossible for them to concentrate all their resources in the mainland.
Also…
In the 1980s.
There were still many restrictions on foreign-funded enterprises, while Hong Kong-funded enterprises were mostly given the green light.
Other than that, Jiang Feng emphasized that he would take things steadily and take down South Guangdong first.
South Guangdong was a province with a large population, and many people went out to work.
As long as they could take down this place, everything else was negotiable.
This was also why Very Cola only placed advertisements in the Southern Guangdong region.
Pepsi Cola, which was also based in Pengcheng, was the first to be alerted. Pepsi's senior executives in the mainland had more or less received news from the Asian headquarters about their old rival, Master Kong.
Next was Yanjing's Coca-Cola.
Although the headquarters was set in Yanjing, Coca-Cola's ambitions were not small. It had been operating in the mainland for more than ten years and basically had a distribution network in all the major cities in the country.
However, even though the two guilds were wary of Cola, they did not do anything.
After all, the biggest competitors in the mainland market were the eight major factories.
.......
Master Kang Building.
"Boss, this is the analysis report I got from investigating more than ten large supermarkets in Xiangjiang City.”
In Jiang Feng's office, He Chengzhou handed the report that he had worked hard for half a month to Jiang Feng.
Jiang Feng took the report and casually flipped through it while asking,"How is it? What was the result of the inspection?"
"According to the boss's method, we will lower the price to 15% of the net profit. If we implement a membership fee, I think it should work. At present, the gross profit of the supermarket in the market is about 40%, and the higher products have 50%.”
"Net profit. Grain, oil, and dry goods 'net profit is generally around 20%-25%. Fresh food's net profit is a little higher, about 30%-40%…"
"In summary, the overall net profit of the supermarket is about 25%.”
He Chengzhou briefly explained the results of his investigation.
Jiang Feng had never run a supermarket in his previous life, but he understood one thing. Only when there was profit would others do it.
Since Sam's Club and Costco had opened a large number of stores in M Nation, it meant that the model worked.
"Then what plans do you have?”Jiang Feng asked.
"I found the owner of a supermarket and found out about it. According to his description and my visit, I think the supermarket can be divided into two levels, ordinary stores and flagship stores.”
"A normal store only needs 500 square meters, and a flagship store needs at least 10000 square meters.”
"The flagship store is the main, and the ordinary store is the secondary! In relatively backward places or places with low traffic, ordinary shops were the main ones... There were many people, such as the flagship stores in the densely populated areas such as the Mongols, Tsimshatsui, Central, and Castles Bay.”
"In addition, I've estimated that if we don't include the property rent, a flagship store, including the renovation and various equipment, will cost about 5 million Hong Kong dollars. An ordinary store will cost about 600 thousand…"
Jiang Feng nodded.
The most expensive rent for opening a supermarket.
The more prosperous the area, the more expensive the rent.
He Chengzhou continued,"In the early stages, I plan to open four flagship stores in Mongjiao, Tsimshatsui, Caoway Bay, and Sheung Wan.”
The four places were all densely populated and prosperous areas in Xiangjiang City.
It was indeed suitable to open a flagship store.
However, opening four flagship stores at once required a lot of investment.
Including the rental, it would probably cost 40 to 50 million Hong Kong dollars.
It was almost the monthly net profit of Blue Mountain beer.
Since he had decided to enter the supermarket, Jiang Feng naturally wouldn't back down.
Moreover, the supermarket was also an important part of his distribution network.
Now, whether it was beverages, instant noodles, beer, etc., they were all sold by the company.
It didn't seem to be a problem now, but once another force intervened, it would be hard to say.
In order to prevent such a situation, it was best to control a channel.
Opening a supermarket was one of them.
After pondering for a moment, Jiang Feng said,"We'll do as you say. In terms of funds, your beer company currently has enough funds in its account.”
"In addition, I'll call the supermarket Blue Mountain Supermarket…Arrange the company registration and property rental as soon as possible. As for the time, it's best to sign a longer contract, eight or ten years…In case they raise the price in the future, remember to write a higher penalty…"
Jiang Feng told He Chengzhou about all the traps he had seen in his previous life…
He Chengzhou understood what Jiang Feng meant and nodded slightly.
Then, the two of them started chatting about the details…
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