"Also, the newspaper says that the newspaper releases tens of thousands or hundreds of thousands of copies a day. Of course, this is fake. I estimate that there are not even 100,000 people in Fragrance Alley who can read. Do all of them buy newspapers?
For the sake of publicity, the newspaper office often gave away tens of thousands of copies to make the publicity look good.”
Song Jinglun took a puff of his cigarette and shook his head.""Liu Sheng, it's not that I want to spoil your mood, but I know the situation in this industry too well. Perhaps in ten years, the cultural level of the people in Fragrance Alley will increase, and this industry will improve, but it's definitely not now.”
Liu Jun twisted his neck. The smoke in the room made him a little uncomfortable. After opening the window, he cleared his throat and said,"Old Song, after hearing what you said, doesn't that mean that every newspaper industry is operating at a loss?”
Liu Jun also knew that the newspaper industry in Xiang Lane was not doing well. Many of the famous newspapers in the future only appeared in the late 1950s to the mid 1960s. The reason why they appeared at that time had a lot to do with the cultural level of the Hong Kong people that Song Jinglun had mentioned.
"That's not true." Song Jinglun took a sip of his tea and explained," Wen Wei Po and Ta Kung Pao have a long history and are patriotic newspapers. Of course, they won't worry about sales.
The Xiang Xiang Times, which appeared out of nowhere last year, was created by the Blue Party. What was there to be afraid of when they sold most of it to Taiwan? A big newspaper like this would never lose money, but other newspapers with no background would be in trouble. Ninety percent of newspapers that published news and current affairs would die.
The rest relied on publishing horse classics, wave classics, and gossip about popular actresses and singers to increase sales. Strictly speaking, they were not even considered newspapers. However, doing so could attract attention. It was not a loss, but it was definitely impossible to make a lot of money.”
Liu Jun nodded. He knew that Song Jinglun was not exaggerating. In fact, he had done a detailed understanding of the newspaper industry, but he did not know it as well as Song Jinglun.
After all, he had been the chief editor of a newspaper company, so he had a good eye for analyzing the market.
However, Song Jinglun was used to traditional newspapers. The sporadic tabloids on the market might not be considered newspapers to him, but he did not know that before the decline of the print media in the future, the sales of newspapers mixed with entertainment news were the most popular.
The more Song Jinglun belittled the situation of the newspaper industry in Xiang Lane, the more Liu Jun felt that there was a great business opportunity. If the newspaper industry in Xiang Lane had developed to the point where it was at its peak, Liu Jun would definitely not put his mind on it.
He knew very well that a storm would not last all day. He knew that the current situation of the newspaper industry would not last long, and he still had his own "unique skill."
"Liu Sheng? What do you think I said wrong?"
Across the table, Song Jinglun asked softly when he saw that Liu Jun did not speak for a long time after he finished speaking.
Liu Jun came back to his senses. After pouring a cup of tea, he said,"You're right. The newspaper industry in Fragrance Alley is indeed in a slump.
However, I think that the reason for this situation is not only because the cultural level of the people in Xiang Xiang is low, but also because the news and current affairs have been published by a few big newspapers. The other tabloids can only pick up people's ideas and have no way to survive.
That's why I think that if we want to change this situation, we have to bring out new ideas. Just like those tabloids that publish actresses and singers. You might think that tabloids are not considered serious newspapers, but now, only such newspapers can survive in the cracks of several major newspapers. If they don't have the resources to make a serious current affairs newspaper, they deserve to lose their underwear.”
Song Jinglun sighed. He knew what Liu Jun had said. It was just that he had underestimated the tabloids and thought that they had no cultural heritage, so it was difficult for him to accept them.
"Liu Sheng also wants to start a tabloid like this?”Song Jinglun asked tentatively when he saw Liu Jun praising the sporadic tabloids.
Liu Jun shook his head, not showing much interest in those inferior tabloids."Since we're going to do it, of course we'll do it bigger. The big newspapers in the market are all in pairs, so we'll do it in pairs too.”
Although they had not known each other for long, Song Jinglun did not think that Liu Jun was an arrogant person. Liu Jun's image today was worlds apart from that night.
However, what Liu Jun said made Song Jinglun frown slightly.
In this kind of environment, he wanted to make a big report. Did this young man think he was Hu Zhengzhi?
"You think I'm lying?"
Noticing Song Jinglun's momentary shock, Liu Jun glanced at him with a smile.
Song Jinglun laughed awkwardly and said hesitantly,""Of course not, but in this environment…"
"The environment will change." When Liu Jun heard Song Jinglun mention the word 'environment' again, he shook his head and interrupted,""Hu Wenhu is now the richest overseas Chinese in Southeast Asia. Did he know that the environment back then would be suitable for the jack of all trades business?
Of course, it was fine to be cautious, but if one did not even have the courage to take a gamble, they deserved to be scattered eggs for the rest of their lives. How was it? Are you interested in stirring up the muddy waters of the newspaper industry with me?”
Song Jinglun's body trembled slightly and he fell silent for a long time.
Liu Jun's words had already been pointed out, so he was not in a hurry to get a reply. He just drank his tea and ate his snacks, looking satisfied.
Finally, when the tea cup in front of him was no longer steaming, Song Jinglun let out a long sigh. He looked up at Liu Jun and said self-deprecatingly,""The older you get, the less courage you have. It's rare that Liu Sheng thinks highly of me. As long as you're not afraid of losing money, what else do I have to be afraid of?”
Liu Jun smiled and stretched his body.""Let's put aside whether it's a loss or not. However, when we start the newspaper, the salary we give you won't be too high.
I'm a person who likes to share risks and blessings.
200 yuan is just for your living expenses. Your income still depends on the dividends. If the newspaper makes money, you'll get a 10% bonus.”
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]