In the headquarters of Marshal Kang, there was a lot of laughter.
"Hahaha, not bad. Old Kong, you did well this time!”
The chairman of Kang Shuai Fu looked at the financial statements for the new day and couldn't stop smiling.
Kong Zhengqi smiled and said humbly,"No, no, it's all thanks to your support, Chairman, and Mr. Philip's help that we have such great success.”
Kong Zhengqi said as he bowed to the chairman and Philip.
The chairman nodded and asked curiously,""Mr. Philip, I really want to know why your advertisement has such an immediate effect.”
Philip, who was sitting in his seat, raised his head proudly and said with a smile,"It's very simple, because I found the consumer's lifeline.”
"The Three Springs of a Farmer's Woman, it's a little sweet!" Philip explained. Although this advertising slogan sounded very simple, the meaning contained in it was very complicated.”
"First, sweet is a beautiful word. Sweet water doesn't necessarily mean water with sugar, but it's synonymous with good water. The word sweet not only conveyed the good quality of the product, but also made people think of sweet and clear spring water.”
"Secondly, this is a psychological hint. Even if the water of the Three Springs of the Farmer is the same as other water, just these three words will make consumers feel that the water of the Three Springs of the Farmer is really a little sweet.”
"But in fact, the water has not changed. What has changed is the consumer's heart.”
"Therefore, I made this advertising opportunity based on this feature.”
"I visualized the data of Kang Shuai Fu mineral water so that consumers can more intuitively feel the health of Kang Shuai Fu water and our efforts in water.”
"Therefore, when consumers choose mineral water, since all mineral water tastes the same, they will unconsciously start to compare which water is healthier and cleaner!”
"This is the essence of my advertisement!”
After Phillip finished speaking, the entire meeting room of the Kang family broke out in applause!
"Awesome! That was awesome! So this was the reason! Philip is truly a master!"
"I see! I understand, Master!"
"Master is indeed a master! This idea is really amazing!"
"Haha, let's see what other ideas the peasant woman San Quan can come up with. This idea is already out of the question. There will definitely be no better mineral water advertisement than this idea!”
"Absolute! I really have to hand it to Master Philip! Farmer San Quan might be dumbfounded by now, haha!”
"I heard that Su Qin was the one who came up with the advertising slogan for 'Farmer Woman Three Fountains'. Humph, humph, how can a TV host compare to a real advertising master!”
“……”
The meeting room was filled with flattery, and everyone began to praise Philip, the advertising master.
Phillip only smiled subtly and did not say a word.
" But Master Philip." Chairman Fu frowned and asked worriedly,"If the peasant woman, San Quan, really came up with a countermeasure, what should we do?”
" Hehe," Philip said mysteriously," I've already thought of this situation. I've prepared three backup plans.”
"If they play the emotional card, we'll use Plan A!”
"If they continue to promote their sweetness, then we'll use Plan B!”
"If they are like us and focus on promoting the process of purifying water and their high-tech water extraction technology, then it will be exactly what I want! This plan C, I will directly kill them!”
A total of three plans!
He would not give the peasant woman, San Quan, any chance to turn the tables!
This was the self-cultivation of an advertising master!
Everyone in the meeting room gasped when they heard this!
At the same time, he looked at Phillip with admiration!
……
At the same time, the advertisements of the farmer's wife, San Quan, and Kang Shuai Fu were being broadcasted on television. This made the consumers feel troubled.
"Eh…what kind of mineral water should I choose? I heard that the Three Springs of the Farmer's Wife is very delicious. It tastes a little sweet.”
"That's because it has sugar in it! Listen to me, choose Master Kang, clean and sanitary!”
"Crawl! The Three Springs of the Farmer's Wife is spring water. You, Handsome Fu Kang, have pure water. How can you compare?”
"Get lost! It was all water from the tap. Why was there so much fuss? Boss, give me a bottle of Yibei!"
“……”
In the office of the farmer's wife, San Quan, just as the staff of Kang Shuai Fu had expected, the atmosphere was low.
Zhong Yanyan sat at the table in the conference room and looked at the financial statements in her hands. Then, she looked at the advertisement of Kang Shuai Fu on TV and frowned.
"Can someone tell me what's going on?”
Zhong Yanyan spoke in a low voice as she scanned the people around her.
However, no one could respond to him because they did not know why the sales that had been growing well would suffer a huge setback today!
According to the marketing department's analysis, the culprit might be the new advertisement that Kang Shuai Fu released yesterday!
However, just like the chairman of Kang Shuai Fu, these non-advertising talents didn't understand the subtlety of this at all. In the end, it was Zhong Yanyan who made the decision.
"Quickly go to Feng Yun TV Station and invite Teacher Su!”
……
I'll try my best to watch the fifth watch today!
If he could do it, could he give his underling some flowers and comments?
This is really important to me. Please!
This book comes from：m.funovel.com。