A copy of New Era was hard to come by.
The first issue of < New Era > caused a huge craze once it was released.
The first 50,000 copies were printed, and the second 50,000 copies were sold out within a day.
Selling 100,000 copies in a day was enough to prove how popular " New Era " was.
Wu Shihao couldn't help but exclaim when he heard the data,""Selling 100,000 copies a day for 5 RMB per copy would mean a profit of 500,000 RMB per day.”
"This is not including Yan Tong's 20,000 books. In total, it's 120,000 books, which is 600,000 yuan!”Lardy added. He found it hard to imagine that this was true.
Before the release, no one had expected such a high sales volume.
After all, New Era's retail price was almost the highest in Hong Kong. The price of one magazine could buy several other magazines.
With such a high retail price, everyone thought that the sales would not be high.
In fact, even Su Tianyao was a little surprised.
Before the release, he had set a goal of selling about 50,000 copies in the entire sales cycle. If he wanted to, he would sell 100,000 copies.
However, Su Tianyao did not expect to sell 100,000 copies on the first day.
Based on the current popularity, it would not be a problem to sell 500,000 copies in the entire sales cycle.
500,000 copies of 'New Era' meant a net income of 2.5 million.
Su Tianyao had spent millions to create New Era, but that didn't mean that it would require such a high investment in the future.
It was only the initial investment that was slightly higher. With the promotion, it only required a few million yuan. The subsequent costs would become lower and lower, even less than 20% of the original.
In other words, according to the current sales volume, Su Tianyao only needed two episodes of 'New Era' to recoup his initial investment and start making profits.
Moreover, this was only the sales revenue of the magazine, not the advertising revenue. In this aspect, it was not even lower than the sales revenue.
In other words, if New Era sold 500,000 copies in one issue, the net income it could bring to Time Magazine would not be less than 5 million. After deducting the expenses of the newsstand, printing, labor, and other aspects, the remaining profit would not be less than 3 million, which was equivalent to a net profit margin of 60%.
When Su Tianyao calculated, he was also shocked. This was simply a money tree.
He felt that it was not difficult for " New Era " to sell 500,000 copies in one issue. As long as it maintained its appeal, the subsequent sales would only get higher and higher.
Lard said impatiently,"Ah Yao, the new era is so popular now. Why don't we strike while the iron is hot and release the second episode as soon as possible? We can release three or four episodes a week.”
"Yeah, I think it's best to release one issue a day. It's just a few more sets of photos. There's not much else, but there are so many celebrities.”Wu Shihao had similar thoughts. They all felt that they should earn money and not miss such a good opportunity.
Unexpectedly, Su Tianyao shook his head and said,""No, in order to ensure the quality of 'New Era', I've decided to make it a monthly magazine and only release one issue every month!”
"Isn't this too wasteful? It's only released once a month!”
"That's right. It has to be released at least once a week. I find it too little. How can I make money with one episode a month?”
Su Tianyao said patiently,""If it's too frequent, it's very easy to get tired of the aesthetic, and readers will soon lose interest. When magazines become rampant, not only will the quality drop, but celebrities and socialites will also not be so eager to follow the magazines.”
"If the release time of each issue is too short, the sales potential of the previous issue can't be fully exploited. This is also a waste.”
Su Tianyao was thinking about the long term. He wanted to ensure that every issue of 'New Era' would be extremely popular and that it would continue to be popular.
According to Wu Shihao and Lardy's suggestion, it was indeed possible to earn the most money in the shortest time possible, but it would also ruin the reputation of 'New Era' very quickly. There would be no way to continue doing it in the future.
Therefore, if Su Tianyao wanted to create a well-known magazine, he could not just consider short-term profits.
For Wu Shihao and Lardy, they were already used to making quick money. They did not consider long-term benefits at all. They only wanted to make the most money in the shortest time possible.
Because of this, they could not understand Su Tianyao's philosophy.
" Yao is right. Exhaustion will only ruin the business. I think you are only interested in the side business. We are not as smart as Yao when it comes to business. We will follow his decision on how the magazine should be established. If we don't know anything, don't give us random instructions!”
At this moment, Lei Luo spoke up. He supported Su Tianyao's decision.
Since Lei Luo had said so, Wu Shihao and Lardy had no objections.
After all, they had invested in Time magazine just to have fun. It didn't matter if they could make money or not. If they could make money, it would be a pleasant surprise.
Su Tianyao's words made sense to them. They thought that they had no experience in legitimate business, so they did not think of changing the way the magazine agency operated. They still focused on Su Tianyao's business philosophy.
"Brother Luo, I'll go back to the magazine agency to take a look.”
Su Tianyao suggested leaving. He wanted to go back to the magazine agency to understand the current sales situation and arrange the theme of the next issue.
Lei Luo and the others understood this and let him leave first.
When Su Tianyao returned to the Times Magazine Agency, he saw a bustling scene. Everyone was immersed in their work with enthusiasm.
Although it was too much to eat, everyone was very happy.
Before " New Era " was released, everyone was under a lot of pressure. They were worried that if they failed, they would lose their jobs.
Now that < New Era > was a huge success, everyone felt much more relaxed. They had more expectations for the future and were naturally filled with enthusiasm for work.
As soon as Su Tianyao arrived, Cui-er immediately reported the sales situation of New Era to him.
The popularity of " New Era " not only brought about sales, but also many practical changes.
Originally, this magazine was designed for men, but more than half of its readers were women.
However, male readers read sexy, while female readers read fashion.
The popularity of " New Era " also caused a fashion trend. Countless girls began to chase after the clothes of the magazine models. From the makeup to the clothes and accessories, they were all highly sought after.
The sales of luxury goods that appeared in New Era increased by at least 20% on that day.
As for the models in the magazines, their popularity had also greatly increased, and their net worth had also doubled. They had suddenly become celebrities with extremely high taste.
This result made countless celebrities restless. Their management companies frantically contacted Time Magazine, preparing to let their artists appear on the cover of New Era.
Many luxury brands were waving countless dollars to sponsor New Era.
The popularity of New Era had brought about changes in many aspects. It had also changed the magazine industry.
Su Tianyao's decision was to wait for the right price.
Moreover, just because you had money, you couldn't sponsor New Era. Just because you were famous, you couldn't get on the cover. You had to meet all sorts of conditions.
With the current situation, no matter how high the requirements were, Su Tianyao did not have to worry about not having a cover character or sponsors. He could choose carefully and release better and better " New Era."。
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]