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22 . Plants vs Zombies pricing strategy!

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3 yuan was definitely unrealistic.

Plants vs Zombies 'art materials alone cost hundreds of thousands.

He had found the most expensive Q-edition original artist on the internet to draw the most original work in Chang Shengyang's mind.

In terms of music, they had also found someone to compose it, trying their best to restore the original style.

Apart from that, the construction of Plants vs Zombies and the numbers were also modified bit by bit by Zhao Guangfan and the others.

It was not an exaggeration to say that Chang Shengyang had spent a lot of effort on Plants vs Zombies.

It was much better than going down 100 floors for men and going up to the Gold Miner.

Most importantly, Plants vs Zombies was also the first game that Chang Shengyang had decided to develop.

For example, developing peripheral products, cartoons, and so on.

In the area of copyright development, he made a series of attempts.

Actually, game pricing was also a very profound knowledge.

If the price was too high, it would lead to insufficient users, and if the price was too low, it might become a problem that hindered revenue growth.

When players evaluated the game, their first choice was to see if it was worth their money.

If it was a man, he would go down 100 floors. The reason why Gold Miners set the price at three dollars was to spread the news.

If the price of such a Mini games was too high, the players would definitely feel that it was not worth it.

Currently, Chang Shengyang had four choices.

The first was a high price and frequent promotion strategy.

Under such circumstances, the price of the game would definitely be relatively high. It would maximize the revenue among the first batch of buyers.

A few months after the game was released, they could promote the game and increase the intensity of the promotion over time until the final 10% discount was sold to obtain all the buyers.

The advantage of this strategy was that other than the maximum income, players would have higher expectations for the quality of the game when they saw the high price.

He subconsciously thought that this was a good game.

Secondly, there was more room for discounts. For example, if the price was set at 100 yuan, even if it was 50% off, there would still be 50 yuan of income.

The weakness is that the game spreads slowly, and players will express their dissatisfaction in the comments. For example, regarding the price, I think there should be more…very common player comments.

In the long run, these low ratings would affect the overall rating of the game.

Moreover, when there was a discount in the future, it would definitely offend the first batch of customers who bought at the original price.

However, on the Nine Provinces Gaming Platform, everyone was already used to it.

He even made up a jingle saying,"Buy early and enjoy early. Buy late and you'll get a discount. If you don't buy, you'll get it free!"

The second was fair pricing and no promotions.

This was a common strategy, which was to set the price of the game at the same level as other similar games.

After the game was released, there were very few promotions for the game, or they would only sell the game at a discount a long time after the game was released.

This method gave the buyer a sense of trust and could win the favor of the initial buyer in the long run.

A game that could provide a stable source of income would still be valuable long after it was released.

Thanks to the stability of the price and the recognition of the game's value, the player ratings would be higher.

The disadvantages were also very obvious. They would miss out on additional income opportunities and opportunities to be recommended for promotional activities.

The third method was to sell it at a low price. Chang Shengyang would go down 100 floors if he was a man. This was the method used in the game with the Gold Miners.

Of course, the effect was very good, but the subsequent income growth was very weak!

The last method was to try it out for a while in the early stages. If it felt good, he would buy the subsequent content.

This mode was very popular in large-scale games.

In this model, the game designers divided the game into free and paid games.

It was like writing a novel. The first 120,000 words were free, but if one finished reading the 120,000 words, they would think that the novel was good.

You can pay to read the later chapters.

Chang Shengyang thought for a moment and wanted to choose the fourth option.

However, in Plants vs. Zombies, the first drop point was not particularly big, but a novice guide.

It didn't really reflect the charm of the game.

Plants vs. Zombies, as a long-lasting game, adopted the second model of fair pricing and no promotions.

It should be the best choice.

Thinking of this, Chang Shengyang decided to use the second method.

As for the price, based on the quality of Plants vs Zombies, it was priced at 50 yuan.

Although 50 yuan didn't seem like much, it couldn't be compared to games that cost 100 to 200 yuan.

However, this depended on the genre. In casual games, 50 yuan was considered a high price.

There were very few casual games that could be sold for this price!

However, Chang Shengyang was confident.

Plants vs Zombies was definitely worth the price.

Other than that, Chang Shengyang also prepared three games, Plants vs Zombies, If You're a Man, Go Down 100 Levels, and Gold Miner.

All of them were transplanted to the phone.

Now that he had money again, he could change it and test the mobile phone market to see how the players responded.

After all, the difference between the number of people on the PC market and the number of people on the mobile phone market was quite obvious.

For example, the Nine Provinces Gaming Platform had a total of nearly 100 million users.

However, there were a total of 1 billion mobile phone users in the nine provinces, and there were 300 million game users.

It was much bigger than the Nine Provinces Gaming Platform.

In the mobile phone market, the Nine Provinces Gaming Platform could be considered to have a place.

However, unlike the absolute advantage of PC games, the share of the Nine Provinces Gaming Platform was not large.

The application market of the major mobile phones occupied the largest share.

For example, Golden Bird Technology in Nine Provinces, Golden Bird Mobile Phone application market under its banner, and Orange Mobile Phone application market in Xingtiao Nation.

It was the platform with the most users in the mobile phone market.

However, Chang Shengyang did not have enough energy and money in the past. If he wanted to transplant the game, he had to remake it, which was more troublesome.

Now that he had enough money and manpower, he could give it a try.

After he was done leading the employees to be happy.

The first thing Chang Shengyang did when he returned to the studio was to upload Plants vs Zombies to the Nine Regions Gaming Platform.

When she saw the words 'being reviewed,' she fell asleep.

Just as Chang Shengyang was about to fall asleep.

Many game designers who were staring at Big Leather's account suddenly realized that Big Leather had released a new game.

It was called Plants vs Zombies.

What was even more surprising was that a casual game actually dared to be priced at 50 yuan!

[PS: There are a lot of updates today. Please give me free flowers and tickets. Thank you!]

This book comes from:m.funovel.com。

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