Natural Hall was a brand that only appeared in the mainland in 2001.
It was only August 1988. Su Chen did not feel any psychological burden when he came up with this name.
"After you go back, come up with a plan for the brand as soon as possible, as well as the cultural aspects of the brand.”Su Chen looked at Xia Shuang and said.
For a company and brand, brand culture was a very important thing.
"Yes, boss."
…………
The next day, a piece of shocking news spread across the streets and alleys of Xiangjiang City.
"Have you heard? ATV has changed hands."
"What is it? Has ATV changed hands? How is this possible?"
"The newspaper said that the boss of ATV is Su Chen.”
"Su Chen?"
"Yes, the chairman of the Su Family Organization, Fei Le's boss.”
"So it's him." The young man had a look of realization on his face. The clothes he was wearing were bought from Fei Le's specialty store.
……
"I didn't expect Su Chen, this young man, to actually stay in ATV.”Sixth Uncle looked at the contents of the newspaper and sighed.
"This Su Chen is too much. He's advertising on our TVP and then he's checking into ATV.”Fang Yihua, who was standing at the side, said with hatred.
When Sixth Uncle heard this, he immediately frowned and looked at Fang Yihua. He said in an unfriendly tone,"That's how business is. You're so petty now. How can you manage TVP well?”
Business was business. Su Chen had chosen to advertise for a spokesperson on TTV before he moved into ATV, which showed TTV's strength.
It was Su Chen's own choice to stay in ATV.
Other people had no right to say anything about him. Moreover, Su Chen was only 18 years old now, but he could already build this family business. He could be called a business genius and was worthy of respect.
"Yes, I was wrong." Fang Yihua smiled and looked at Sixth Uncle.
In front of Sixth Uncle, Fang Yihua was like this. He never dared to go against Sixth Uncle.
"You still have a lot to learn.”Sixth Uncle shook his head and glanced at Fang Yihua.
……
"This Qiu Degen actually sold ATV to Su Chen.”In Lixin Corporation, Lin Baixin slammed the table hard and said in a dissatisfied tone.
Originally, he had already made an agreement with Qiu Degen that he would be staying at ATV next year. Now, it was stolen.
" Hmph, Su Chen, he's just a lucky guy..." Lin Jianyue looked at the news in the newspaper with a displeased expression.
According to the initial plan, if ATV was acquired, it would be handed over to Lin Jianyue to manage. Now that Su Chen had taken over, Lin Jianyue was naturally unhappy.
"Enough."
Lin Baixin suddenly slammed the table and looked at Lin Jianyue angrily.""You still have the face to say that he's lucky? Su Chen was only 18 years old this year. He used to be the son of a small garment factory owner, but now, in less than a year, his net worth had reached billions. Do you think he was lucky?”
"Father, I…"
This was the first time Lin Jianyue had seen his father so angry, and he immediately became nervous.
He wasn't afraid of anything else. It was fine if he couldn't get ATV, but it was fine if he couldn't get any female celebrities. These were all unimportant. The most important thing was Li Xin Corporation.
Lin Jianyue also had a half-brother. Sooner or later, there would be a scene of rich families competing for inheritance, so now Lin Jianyue wanted to leave a better impression in his father's eyes.
"Even I have to be careful when dealing with Su Chen. Let's not talk about the Su Family Organization. If his subsidiary company, Fei Le Sports, goes public, its market value will definitely not be lower than our Li Xin Group.”Lin Baixin sighed.
Sometimes, Lin Baixin also thought that it would be great if Su Chen was her son.
"This…is impossible." Lin Jianyue looked at his father in shock.
Li Xin Corporation was a company that his father had established for decades. How could it be overtaken by a young man?
"Impossible?" Lin Baixin sneered and looked at Lin Jianyue."Do you know how much Fei Le Sports makes in a month? According to the investigation, Fei Le currently had a total of 100 stores and had a revenue of over 600 million last month. If this trend continued, it would be over 7 billion a year, and that was just for now.
After the Fei Le Cup is held, the Fei Le brand's popularity will definitely soar. If I were Su Chen, I would definitely take this opportunity to enter the European and American markets.”
At this point, Lin Baixin could not help but sigh. Su Chen, this young man, was too precise in his actions, and he was bold enough.
Generally speaking, other competitions in the football world did not have such high rewards at all.
It was ridiculous. Back then, she had laughed at Su Chen for being stupid and rich, but now it seemed that Su Chen's approach was right.
One billion might seem like a lot, but if it was not for the huge sum of money, how could it attract so many famous teams from all over the world to participate in the Fila Cup?
If these teams did not participate, the Fei Le Cup would be a joke, a joke for self-entertainment.
"The ancients didn't lie to me.”Lin Baixin looked at Lin Jianyue and sighed."In the future, learn more from Su Chen. I don't expect you to reach Su Chen's level. Even if you're only one-tenth of Su Chen, I can rest assured that I'll hand Li Xin Corporation over to you.”
Lin Jianyue, who was originally dissatisfied with Su Chen, suddenly became excited when he heard Lin Baixin's last sentence.
Lin Jianyue was not a fool. On the contrary, he was very smart. The biggest advantage of a smart person was to avoid disadvantages.
As long as he could get his father's approval and inherit Li Xin Corporation, he would be willing to be Su Chen's dog.
…………
"Elder Qiu."
Just as the outside world was discussing, Su Chen had already brought Xiao Ying to the ATV building.
"Come, let me show you around ATV.”Qiu Degen looked at Su Chen and did not hide the admiration in his eyes.
This time, when Qiu Degen handed over ATV to Su Chen, it could be said that he did not earn a single cent.
Back then, Qiu Degen had spent 200 million Hong Kong dollars to acquire Li TV Station and then renamed it ATV. During his tenure in the past few years, ATV had also been glorious, causing its market value to soar and double.
Now, Qiu Degen had sold 90% of ATV's shares to Su Chen at a price of 500 million yuan. The remaining 10% had been sold to Li Xin Group a year ago.
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