"Boss, this is my proposal for Nature Hall's brand design and development series.”Xia Shuang stood in front of Su Chen with a proposal.
In three days, the registration of the Nature Hall Cosmetics Company under the Smith Corporation was completed.
"Let me see."
Su Chen first looked at the document.
" The Nature Hall is based on the philosophy of the unity of man and nature. It advocates the enjoyment of nature, the foundation of a beautiful life, and the selection of precious natural ingredients to fuse with advanced technology…"
'Nature breeds the beauty of life.'
'The source of life is the source of beauty.'
'The Nature Hall believes that every woman is a masterpiece of nature. They are born with the essence of nature, real and unique...'
'Nature Hall: Believe me, you're beautiful.'
"This document is not bad." Su Chen nodded in satisfaction.
"Especially this last sentence. Add it to the advertisement.”
"Yes, boss."
Xia Shuang's face was full of smiles after Su Chen praised her.
After reading the promotional copy, Su Chen opened the product introduction and series.
After careful consideration, Xia Shuang felt that a brand didn't need to make too many complicated series at the beginning. With the whiteness formula, it would be fine as long as it was specifically targeted at whiteness.
Just like the major cosmetic brands in the world, most brands only had one series and product to show off.
The first series of Nature Hall was the Whitening series.
There were a total of three types of products, low, medium, and high. The low-end was priced at 200 yuan per bottle, the mid-range was priced at 800 yuan, and the high-end was priced at 4,800 yuan.
High, middle, and low grades. The higher the grade, the smaller the bottle.
The low-end 200 yuan bottle of the Whitening series could last about a month under normal use. The effect was only 5% of the Whitening formula.
Don't underestimate this 5%. After applying it continuously for more than a month, compared to a month ago, some effects could be seen.
As for the cost, it was only about two yuan.
It was a mid-range one. Normally, it could only be used for about half a month. The effect was 30% of the whiteness formula. It would have some effect after one application.
Finally, the most high-end product, the 4,800-bottle Whitening series, could only be used for a week at most. There was only one small bottle, but the effect was very obvious. The effect could be seen after one application.
It would have about 70% of the effect of the whiteness formula.
The cost of production had increased by three times, but it was only seven or eight yuan per bottle. The main reason was that the raw materials were very cheap, but the extraction process was a little special.
The most important thing was that whether it was high-end or low-end, it would take a long time to use it to have a whiteness effect. Once it was stopped, it would slowly return to its original appearance after a month.
"Not bad."
Looking at the product series, Su Chen nodded slightly and said in satisfaction.
"We'll implement it according to your idea.”
Even if Su Chen were to overturn it himself, he might not be as professional as Xia Shuang.
"Boss, what about the spokesperson?”Xia Shuang asked Su Chen.
A beauty and skincare product, especially a brand that had just appeared, could not become popular overnight without a good spokesperson.
"How about this, you settle the factory first. After producing a product, take it to the inspection. I'll think about the spokesperson.”Su Chen looked at Xia Shuang and said.
"Yes, boss."
After Xia Shuang finished speaking, she turned around and left.
……
After Xia Shuang left, Su Chen was thinking about the spokesperson.
Normally, a skin care product should be endorsed by a female celebrity with fair skin.
But that was under normal circumstances.
Most of the skincare products on the market were basically ineffective, so they could only choose these celebrities.
However, Su Chen's product was different. It could really lighten the skin, so Su Chen wanted to do the opposite. He wanted to find a female celebrity who was recognized as having darker skin and let her use this product. Then, he would endorse it. He believed that it would definitely have the greatest effect.
"It's just that it's not easy to find a female celebrity who's good-looking and has skin that's not that fair.”
Suddenly, a name appeared in Su Chen's mind.
"Zhong Chuxi."
That's right, it was Zhong Chuyan. In the Xiangjiang entertainment industry, there was a saying that was, no matter how popular you were, you couldn't beat Zhou Runfa. No matter how popular you were, you couldn't beat Zhong Chuyan.
Speaking of Zhong Chujiu, it was impossible to say that she was black, but it was also impossible to say that she was white.
Zhong Chujiu's skin belonged to the most normal type of Asian skin.
This was something that almost everyone recognized. If Zhong Chuxi were to endorse his product, it would definitely be a very successful marketing advertisement.
"It's her."
Su Chen made up his mind to look for Zhong Chuyan to endorse.
"Xiashuang, find someone to contact Zhong Chuxi and ask her to endorse our skincare series.”
Su Chen didn't ask Xia Shuang to come over. Instead, he told her what he wanted in his mind.
"Also, don't use the words low-end and mid-range to describe our skin care products. You have to add a little beautification. For example, the low-end skin care products are called female officials, the mid-range products are called noble people, and the high-end products are called imperial concubines.”
This was what Su Chen suddenly remembered.
Otherwise, after the three products were produced, they couldn't just be called low-end, mid-range, and high-end. They had to have a name.
In order to take care of the customers who bought the products, the name could not be used to discriminate, so it was most suitable to name it with a female official.
Above them were the nobles and imperial concubines.
"Also, according to the 100% ratio of the whiteness formula, make a product called Empress. The external price is 199,000 yuan per bottle, and the quantity is half that of the imperial concubine.”
Su Chen did this to create a high-end brand, mainly to cater to the hearts of those rich ladies and only buy expensive ones.
Of course, since it was expensive, the effect was naturally better.
"Yes, boss, I understand."
…………
Su Chen temporarily left the skincare products to Xia Shuang and went to ATV the next day.
"Young Master Chen."
When Su Chen arrived at ATV, Li Zhuanglie and Xu Xiaoming looked at him with admiration.
In the beginning, they respected Su Chen and called him Young Master Chen because he was rich and their boss. But now, it was absolutely from the bottom of their hearts.
It had only been three days, but ATV seemed to have come back from the dead. Previously, ATV's market share in Xiangjiang City was only about 21% or 22%, but in the past three days, it had already exceeded 30%, and there was an obvious increase in its market share.
Even though they had never worked on TVP before, they believed that this day was not far away.
This book comes from：m.funovel.com。