On the second day after Li Chengqian and Zhangsun Wuji talked, Dinghu Restaurant opened for cooking.
Right, the Dinghu Restaurant was the property of Zhangsun Wuji, the Duke of Zhao. It was located in Chongren Square.
Within a few days, the stir-fry had spread to the surroundings with Chongren Square as the center.
Moreover, compared to the bland food that had been stewed previously, the food was much more delicious.
Stir-fried vegetables were well-received by diners because of their unique color, aroma, and taste, resulting in many repeat customers.
At this moment, on the streets of Chang 'an, a few young students were talking and laughing.
One of them suddenly looked up at the sky and said,
"Everyone, the sun is already in the west. Today, this little brother invites you to Ding Hu Restaurant to eat stir-fried vegetables.
This dish is not simple. It is said that it has already become popular in the imperial court…"
The surrounding people were puzzled. Someone asked,
"What kind of dish is this? Why haven't I heard of it before?"
The person from before smiled mysteriously and said,"
"Everyone, there's no need to ask. Just follow me. You'll know what stir-frying is later!”
These students had nothing in their stomachs to begin with. At this time, they did not think too much about it and followed the person who was the host.
Soon, they arrived in front of Dinghu Restaurant.
Just as the host said.
As soon as they arrived, they knew what stir-frying was before they even entered the restaurant.
It turned out to be at the side of the main entrance of Dinghu Restaurant.
A chef from a restaurant was holding an iron pot and shovel and was working hard to stir-fry. The fragrance spread everywhere.
This strange scene had long attracted the attention of many people.
The students who came with the host just now watched for a while. Someone asked,
"Brother Bo Lun, there's something I don't understand.
Since the dishes were so delicious, why didn't the restaurant keep them a secret?
Now that it was displayed on the street, it could attract customers.
However, if this method was learned by other restaurants, wouldn't it be a loss for the sake of small gains?”
Hearing this question, Bo Lun shook his head.
"I don't understand either, but you're right.
It was said that many restaurants in Chang 'an City had begun to promote stir-frying like Dinghu Restaurant.
He wondered what the manager of this restaurant was planning.”
In fact, not only were the students puzzled, even the restaurant manager was very puzzled.
Dinghu Restaurant's business was getting better by the day. It could even be said to be in a booming state.
As long as the current situation continued, it would be easy for the restaurant to earn a few thousand strings of coins every month.
Unfortunately, the boss had passed down a message that the cooking skills could not be kept secret.
He even wanted to teach the cooking skills of the restaurants around the church.
Dinghu Restaurant even specially sent a chef to display it outside all day long.
Others thought that they were doing this to attract customers from the streets.
But who would have thought that this was actually just a cooking lesson?
The manager of Dinghu Restaurant looked at the increasing turnover every day and was a little worried.
"When the other restaurants learn how to cook, I'm afraid this good scene will be gone!
Sigh, I don't know what the boss is planning. I can't figure it out no matter how hard I think!”
Actually, it was not the shopkeeper's fault for not understanding.
Because even Zhangsun Wuji, who had always been resourceful and resourceful.
After he heard Li Chengqian's suggestions, his expression was all confused.
But when Li Chengqian revealed his plan…
Zhangsun Wuji could not help but admire his nephew's vision and foresight.
It turned out that the frying pan was just a bait to lure all the restaurants in Chang 'an City.
Want to learn how to cook? It didn't matter. Come and learn as much as you want. I guarantee you'll be able to teach me!
However, after learning how to cook, the restaurant had to consume a large amount of oil every day.
Chang 'an was so big and there were so many restaurants. Animal fat alone was far from enough to solve the problem.
And Li Chengqian's final plan was also waiting for this step.
As long as all the restaurants in Chang 'an learned how to cook, the customers would get used to the taste of cooking.
When everyone realized that animal fats were in short supply, Li Chengqian could take advantage of the situation and launch the 'squeezed vegetable oil'.
At that time, the vegetable oil squeezing factory that he and his cheap uncle founded would be the only supplier for all the restaurants in Chang 'an.
In this way, it would be difficult not to earn money.
Just as Li Chengqian had expected.
After stir-frying gradually became popular in restaurants, the first to benefit were the people who raised pigs in Chang 'an.
The price of pork was still low, but the price of pork oil kept rising.
Then, there were substitutes such as mutton oil and butter, and their prices were also rising.
A restaurant with stir-fried dishes could attract more customers.
Under the trend of profit, these restaurants that had tasted the sweetness would naturally not give up on the great killing weapon of cooking.
Therefore, everything in Chang 'an City's restaurant industry was developing in the direction that Li Chengqian had designed.
……
At this moment, Li Chengqian took a deep breath of fresh air in a carriage that was heading out of the city.
The short period of freedom was hard to come by, which was why it was even more precious.
He had put in a lot of effort for this trip out of the palace and out of the city.
In the end, he had to borrow Zhangsun Wuji's east wind to make the trip.
At this moment, Zhangsun Wuji was sitting beside him and said worriedly,
"Chengqian, don't screw up this plant of yours.
Do you know that I've become the biggest sucker in Chang 'an?
His good cooking skills had been learned by other restaurants, and Dinghu Restaurant's business had also declined.”
Hearing his uncle's words, Li Chengqian smiled and said,"
"Uncle, don't worry. Just relying on the restaurant's business, we can earn ten thousand strings every month.
However, as long as we control the source of all this, which is the extraction of vegetable oil.
There are more than a hundred markets in Chang 'an City, and each market has two restaurants.
Each restaurant consumed 30 strings of vegetable oil a day.
The restaurants in Chang 'an City spent a total of 200,000 strings of money on this in a month.
We still have 100,000 yuan even if we split the profits. This is much more profitable than opening a restaurant!”
Hearing Li Chengqian's plan, Zhangsun Wuji took a deep breath, his face flushed red.
If he could earn 100,000 yuan a month, he would earn more than 100,000 yuan a year.
How much did the Great Tang's treasury earn in a year? It's nothing more than 30 to 40 million strings!
Therefore, after hearing the prospects described by Li Chengqian, even the High Duke Zhangsun Wuji was a little excited.
As the two talked, the carriage gradually slowed down.
They had already arrived at the vegetable oil squeezing factory that had just been established outside the city.
This exploitation factory occupied a large area. Even with Zhangsun Wuji's energy, he had spent a lot of effort to build it.
As for the ownership of this factory.
Zhangsun Wuji contributed money and resources, while Li Chengqian contributed technology and strategic thinking. The two of them split the profits fifty-fifty.
Actually, Old Li was not wrong back then. Wasn't Li Chengqian just trying to get something for nothing?
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