Luxury goods: The money of the rich is the easiest to earn
2 The bag that established the luxury goods empire in one fell swoop, evaluation votes

Heaven Ran

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After the excitement.

Lin Tian fell into deep thought again.

Nowadays, bags that cost 500 yuan were very popular among the public.

However, the production of a bag would cost at least 300-400 yuan.

From the looks of it, the profit points of these big-name companies were very low.

He only made a profit of 100 yuan from selling a bag.

On the other hand, Lin Tian's previous world.

It could simply be described as profiteering.

Take Gucci, a subsidiary of the Kaiyun Group, for example.

The first quarter of 2021 had just ended.

Gucci's comparable sales increased by 24.6% to 16.533 billion yuan.

Gucci was a brand that was between ordinary luxury goods and mass luxury goods.

It alone contributed nearly 60% of Kaiyun Group's sales and nearly 80% of its profits.

As for the luxury goods Coach, which was owned by the Meizhou light luxury group Tapestey.

In the third quarter of 2021.

Tapestey's sales surged 19% year-on-year to 8.218 billion yuan.

Just the gross profit alone reached 5.9 billion RMB, and the gross profit margin was as high as 71.6%.

The net profit for the quarter reached 593 million yuan.

These were just ordinary luxury goods and mass luxury goods.

As for Hermès, a top-notch luxury item.

The profits they earned were even more shocking.

With the comparison of the big data from his previous life.

It also showed how serious the world's neglect of the rich was.

In this profit-seeking field, there had to be something that could reflect the gap between the rich and the poor.

So, in his previous life, those people bought luxury bags because of the functions of the products?

Obviously not!

Was it because of cost and quality? Or was it because of his outstanding skills?

Definitely not!

It was obvious that everyone was not buying the product itself.

It was the brand.

And once these luxury goods with comparison appeared.

Not only could it give these people psychological satisfaction.

More importantly and directly, it could reflect the difference in their status.

As long as he grasped the psychology of the consumers.

The creation of luxury goods was a small success.

After all, those luxury brands in his previous life had gone through a long period of change.

It was not something that could be completely controlled by understanding the psychology of consumers.

Now, Lin Tian had decided to enter the luxury goods industry.

That was to build a brand image.

Give this brand a label and positioning.

Let the public in this world accept the brand created by Lin Tian.

This would require the development of a communication plan and a series of other issues.

Furthermore, the design of the brand and the choice of materials.

Naturally, it was not difficult for Lin Tian, who had lived two lives.

Moreover, there were so many successful marketing cases in his previous life.

With a little reference, he could dominate the luxury goods industry.

The current situation.

For Lin Tian at this moment.

It was simply a treasure bowl waiting for him to take root.

As she thought about it, she could not help but smile.

Ding!

His phone rang again.

"Your mortgage will expire in 20 days. Please pay attention to the timely repayment.”

Lin Tian looked at this huge amount of news and frowned.

It seemed that his predecessor had really paid a lot for this design.

However, the result of this gamble became the last straw that crushed him.

Lin Tian raised his head and looked at the huge house.

He couldn't help but feel a little sad.

The experiences of these years had already caused his predecessor to be covered in wounds.

Otherwise, he wouldn't have committed suicide.

At this moment, Lin Tian's eyes were filled with regret.

Such a hardworking person had ended up like this.

Indeed, in this world where the strong preyed on the weak, no one could escape unscathed.

Lin Tian stood in front of the mirror and patted his shoulder.

"Since you've already suffered for 20 years, let me bring you to enjoy what it means to be rich in the world.”

Lin Tian said goodbye to his previous self in the mirror with satisfaction.

Since he had already come to this world without luxury goods.

With such a big blue sea waiting for him to soar.

If he didn't show it off, he would be letting down his predecessor who had suffered for 20 years.

But the starting point of everything was related to money.

Lin Tian looked at himself in the mirror with shining eyes.

In the bathroom, Lin Tian shaved off the stubble that he had not cleaned for the past few days.

At this moment, Lin Tian in the mirror did not look like a boss whose company was about to close down at all.

He pushed open the door and entered the room where he usually worked.

He carefully sized up everything in front of him.

The minimalist design was a combination of wood and white.

The neat workbench was filled with design drafts.

He also had all the simple tools he wanted to make.

"Looks like I don't usually let myself off.”

Looking at everything in front of him, Lin Tian couldn't help but smile bitterly.

He came to the workbench and began to think.

He had already discovered the business opportunities in this world.

But for a stubborn society.

The people here had zero concept of luxury goods.

The intervention of luxury goods was like the new cultural movement of the old era.

It would definitely be very difficult.

As for the brands that could generate huge profits in his previous life.

They also had long-term brand accumulation.

Now, all he had left was his company that was on the verge of bankruptcy and 100,000 yuan.

There was also some goatskin left from before.

That's right!

Goat skin.

In his previous life, Goatskin was the leading actress of Hermès.

Moreover, with the current stock, it was more time-saving and energy-saving to use the existing materials directly.

Most importantly, he had to save money.

Thinking of this, Lin Tian couldn't help but smile.

Since that was the case.

Then he would start with the most popular Hermes in his previous life.

In this case…

Kylie's bag would definitely not be able to escape.

After all, this was the first product that Hermès had become popular.

Moreover, it was an opportunity to enter the public's field of vision again after changing Hermès from a saddle.

It made Hermès a top-notch luxury item!

This book comes from:m.funovel.com。

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