In order to make the first shot, he wanted to increase the popularity of the Horn Report as soon as possible.
On this day," The Horn " held a press conference and officially announced that the newspaper office would be transformed into a free newspaper.
The newspaper will be provided to the citizens of Xiangjiang City for free.
As soon as the news was released, the entire Xiangjiang newspaper industry was shocked.
Everyone was dumbfounded.
Free newspapers?
Was his head kicked by a donkey?
Otherwise, why would he make such a stupid decision?
That's right.
In the minds of the newspaper industry, this decision was like smashing their rice bowls, so they naturally didn't have a good expression.
It would ruin their rice bowls.
Everyone was in the news industry.
Since you don't follow the rules, I'll kill you.
This was the thought of many people in the newspaper industry.
Many well-known newspaper experts and industry moguls severely criticized " The Horn " as a disgrace of Xiangjiang's newspaper industry and a violation of industry rules. They also called on all the newspaper stalls in Xiangjiang not to help distribute the newspaper.
More people thought that the Horns Report was sensationalizing and creating hype.
It was impossible for it to be free.
If they provided newspapers for free, not only would there be no income, but they would also have to pay for it. As long as it was a normal person, they would not make such a decision.
Therefore, they believed that the Horns Report simply wanted to hype up and increase its popularity.
In fact, it was not that there were no free newspapers. They had appeared a few years ago, but they did not last long. Due to the encirclement of their peers and internal conflicts, they closed down after only a few days of publication.
However, they were wrong this time.
This time, the Bugle Report had Su Yi as its big sponsor.
Now, the cost of a newspaper was only 10 cents. Even if 100,000 newspapers were distributed for free a day, it would only cost 10,000 yuan.
Including labor, printing, and delivery, it was only 20,000 yuan.
Losing 20,000 yuan a day was definitely not enough for an ordinary company.
However, Su Yi could afford it.
Now, the food company could bring in more than three million yuan a month. The daily chemical company relied on foreign trade and the expansion of the product chain to earn four million yuan a month.
Just these two companies alone had nearly seven million Hong Kong dollars in a month.
Not to mention the expanding Su Family Supermarket.
Don't underestimate convenience stores. Su Yi built them based on 24-hour convenience stores, and his target was the convenience stores of the future.
A 24-hour business was undoubtedly a very strong concept in this era.
Under normal circumstances, it would not be a problem for a family to earn seven to eight thousand Hong Kong dollars a month.
100 families meant 700 to 800 thousand.
With the three companies, it would not be a problem for them to earn eight million yuan a month.
Even if he lost 20,000 yuan every day, he would only lose 600,000 yuan in a month.
It was worth it to spend 600,000 to defeat PG and Yong Nan.
Besides, did the free newspaper have to lose money?
How many of the internet giants in the future didn't start their business for free and occupy the market?
Free of charge was just a business model. It did not mean that there was no profit.
Once " The Horn " occupied the newspaper market of Xiangjiang City for free, it would certainly squeeze the circulation of the paid newspapers. If the merchants wanted to promote it, they would naturally look for newspapers with greater influence. The circulation of " The Horn ", which started from free, would definitely surpass that of the paid newspapers.
At that time, he would probably have to take on too many advertisements.
At the very least, if no one invested in advertising, he would invest his company's advertising fees in the Horns.
By using his left hand to reverse his right hand, he would get exposure and save money. It was the best of both worlds.
Therefore, to Su Yi, the benefits outweighed the disadvantages of making the Bugle Horn Report a free newspaper.
The outside world did not think so.
The newspaper industry started to call for a boycott of the rule-breaking behavior of the Horns.
If the newspapers became free, how would their value be reflected?
Unlike the newspaper workers who shared a common enemy, the ordinary citizens of Xiangjiang City supported the idea. Who wouldn't like to read the news of the day without spending money?
No matter how bad the quality of this newspaper was, even if it was really terrible, at least the newspaper was still useful, right?
When there was no tissue in the toilet, it could also be used as toilet paper.
For a moment, the entire Xiangjiang City became boisterous because of the Bugle Report.
It could be said that it had already become popular before it was released.
Su Yi gave full marks to this marketing campaign.
As the other main character of this incident, Xia Minghe was not as happy as him.
At this moment, he was sitting in his office with a long face.
One day. No, wait.
More accurately, it had been half a day.
In just half a day, he received no less than 30 calls, all of which were scolding him.
Some scolded him for breaking the rules, and there were all kinds of difficult questions.
Even his former friends in the industry had fallen out with him, making him suffer.
Sometimes, Xia Minghe really wanted to stand up and say that this was not his idea. It was all Su Yi's idea. He was just an employee.
But he did not dare…
After all, a big shot like Su Yi was like an ant.
Dong dong dong!
Just as Xia Minghe was fretting and feeling depressed, there was a knock on the door.
In a bad mood, he said in a low voice,"Come in!"
" Chief Editor, something bad has happened."
It was his assistant who ran in.
Xia Minghe, who was already in a bad mood, felt his heart tighten. He stood up and asked,""What happened this time?"
"Master... Chief Editor, go out and take a look! There was a group of people outside with weapons in their hands.”
The assistant said with a flushed face.
A group of people?
He was still holding a weapon in his hand.
Words such as.
Xia Minghe was shocked and quickly said,""Then what are you waiting for? Hurry up and make the call.”
"I've already made the call."
"That's good."
Xia Minghe heaved a sigh of relief when he heard that the police had been called.
As long as the police came, everything would be fine.
"Chief editor…" The assistant hesitated.
"What's wrong?"
Xia Minghe glanced at him.
The assistant gulped and stuttered,""They said that the other party did not commit a crime, so it was not considered a crime. They could not do anything about it!”
" What?!"
Xia Minghe widened his eyes and roared,""What do you mean by not being under their jurisdiction if you haven't committed a crime…Damn it, I want to file a complaint."
Ps: Don't think it's too exaggerated. Go and understand the 1970s in Xiangjiang and you'll know what black and white is!
This book comes from：m.funovel.com。